Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 2 3 12 15 9 14 37 40
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 1 3 21 21 5 10 19 19
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 10 30 3 3 29 44
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 12 27 31 9 33 86 92
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 1 4 25 37 6 18 74 83
Market Segmentation Strategies of Multiproduct Firms 1 6 12 14 11 40 86 90
Retail Environment and Manufacturer Competitive Intensity 4 7 18 20 13 29 74 84
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 4 12 34 165
The Influence of Product Variety on Brand Perception and Choice 6 9 31 35 16 30 122 132
Total Working Papers 15 44 156 203 76 189 561 749


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 2 7 9 9 9 20 26 26
Discrete choice models of firms’ strategic decisions 2 4 19 20 3 16 49 50
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS -super-* 0 1 7 36 1 7 48 187
Product-Line Length as a Competitive Tool 3 9 22 143 31 70 254 816
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 1 7 13 45 4 14 35 163
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 8 24 29 29 48 98 109 109
Total Journal Articles 16 52 99 282 96 225 521 1,351


Statistics updated 2009-11-04