Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 1 1 66 0 1 13 219
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 1 28 1 3 11 128
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 0 1 15 208
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 0 50 0 1 6 153
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 0 0 108 1 2 20 613
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 8 0 0 14 56
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 0 0 2 109 0 5 21 342
Market Segmentation Strategies of Multiproduct Firms 0 0 1 47 0 2 11 323
Retail Environment and Manufacturer Competitive Intensity 0 0 0 116 0 1 15 814
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 0 0 15 267
The Influence of Product Variety on Brand Perception and Choice 0 2 3 166 0 3 20 804
Total Working Papers 0 3 8 764 2 19 161 3,927

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 1 8 156 4 9 47 490
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 0 0 8 54
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 0 5 9 137 0 10 41 488
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 0 1 3 65 0 5 29 276
Consumer and managerial goals in assortment choice and design 0 0 0 10 0 1 12 70
Discrete choice models of firms’ strategic decisions 0 0 1 61 0 1 11 311
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 56 0 1 9 243
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 0 1 50 0 0 15 275
Product‐Line Length as a Competitive Tool 0 2 7 241 3 7 32 1,502
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 1 3 9 346
The Influence of Product Variety on Brand Perception and Choice 0 2 6 49 1 9 41 225
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 0 0 2 431 1 4 45 1,842
Total Journal Articles 0 11 37 1,345 10 50 299 6,122

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Statistics updated 2026-08-07