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Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa 0 0 0 3 0 0 1 54
ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL 0 0 1 31 0 0 1 118
BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP 0 0 0 3 0 0 0 39
Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises 0 2 15 110 2 8 56 399
CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE 1 1 1 32 1 1 4 162
CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD 0 0 0 94 0 0 1 929
COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT 0 0 0 24 0 0 0 75
CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY 0 0 0 9 1 1 1 60
EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS 0 0 0 4 0 0 0 73
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania 0 0 1 13 0 0 5 143
Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania 0 0 0 26 0 0 1 81
Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students 1 1 4 5 2 4 10 13
Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania 0 0 1 1 1 1 3 7
HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) 0 0 0 28 0 0 2 104
How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools 0 0 0 9 1 1 5 53
IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - 0 0 0 27 0 0 0 123
Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics 1 2 19 35 5 17 137 232
Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review 1 1 1 4 1 1 6 14
Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review 0 0 5 14 2 2 19 53
MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS 0 0 0 55 0 0 1 165
Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction 0 0 2 2 1 1 5 5
Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa 0 0 0 1 0 0 1 23
Modelling e-commerce customer reactions. Exploring online shopping carnivals in China 0 0 0 2 1 1 4 6
NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES 0 0 0 15 0 0 0 92
OBSERVING THE PURCHASING BEHAVIOUR OF THE INDIVIDUALS IN THE LARGE SURFACE STORES DURING THE 2012 WINTER HOLIDAYS IN BUCHAREST 0 0 0 4 0 0 0 36
PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA 0 0 0 5 0 0 0 36
Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania 1 1 1 3 3 3 3 10
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry 0 0 3 28 0 0 11 63
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment 0 1 3 8 0 2 9 21
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations 0 0 3 5 0 2 8 17
Revista Economica 0 0 0 23 0 0 1 68
Social and Technological Interactions in e-Societies 0 0 0 0 0 0 2 3
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - 0 0 0 22 0 1 1 106
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - 0 0 1 34 1 1 4 117
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - 0 0 0 26 1 1 1 108
THE IDENTIFICATION OF THE ROMANIAN COMPANIES' MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH - 0 0 0 28 1 1 1 118
The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research 0 0 0 54 0 0 1 200
The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review 7 17 49 51 43 102 326 354
The influence of social media on contemporary consumer behavior: Part II, Research Methodology 0 0 3 6 1 1 11 17
The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion 0 0 7 7 3 4 28 28
The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions 0 0 4 4 2 3 10 10
UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL 0 0 0 15 0 0 0 56
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities 0 0 3 3 0 0 6 7
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities 0 0 2 65 0 0 13 568
Total Journal Articles 12 26 129 938 73 159 699 4,966
4 registered items for which data could not be found

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers 0 0 0 0 0 1 1 5
Total Chapters 0 0 0 0 0 1 1 5

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Statistics updated 2025-03-03