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Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa 0 0 0 3 1 5 14 68
ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL 0 0 0 31 0 2 10 128
BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP 0 0 0 3 0 2 3 43
CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE 0 1 2 34 0 4 12 177
CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD 0 0 0 94 1 3 6 935
COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT 0 0 0 24 0 1 2 78
CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY 0 0 0 9 0 1 3 65
EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS 0 0 0 4 1 3 6 80
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania 0 0 0 13 0 1 6 152
Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania 0 0 0 26 0 2 7 88
Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students 0 0 2 7 0 5 15 29
Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania 0 0 0 1 1 5 9 17
HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) 1 1 3 31 1 2 6 110
How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools 0 0 2 11 0 5 21 74
IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - 0 0 1 28 0 3 9 133
Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics 0 1 7 45 5 19 66 321
Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review 0 0 0 4 0 3 6 20
Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review 0 0 1 15 2 8 19 80
MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS 0 0 0 55 0 2 4 169
Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction 0 0 2 5 1 6 15 22
Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa 0 0 1 2 1 3 11 34
Modelling e-commerce customer reactions. Exploring online shopping carnivals in China 0 0 0 2 1 4 10 16
NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES 0 0 0 15 0 2 7 101
OBSERVING THE PURCHASING BEHAVIOUR OF THE INDIVIDUALS IN THE LARGE SURFACE STORES DURING THE 2012 WINTER HOLIDAYS IN BUCHAREST 0 0 0 4 0 3 9 45
PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA 0 0 0 5 0 1 7 44
Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania 0 0 0 3 1 6 13 24
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry 0 2 4 32 0 4 11 75
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment 0 0 0 8 0 0 5 26
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations 0 0 1 6 0 6 13 30
Revista Economica 0 0 0 23 0 0 1 69
Social and Technological Interactions in e-Societies 0 0 0 0 0 7 9 13
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - 0 0 0 22 0 3 11 117
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - 0 0 0 34 0 4 9 126
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - 0 0 0 26 1 3 5 113
THE IDENTIFICATION OF THE ROMANIAN COMPANIES' MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH - 0 0 0 28 0 2 7 125
The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research 0 0 0 54 0 2 8 210
The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review 3 4 9 72 12 31 109 527
The influence of social media on contemporary consumer behavior: Part II, Research Methodology 0 0 1 8 0 2 6 25
The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion 0 0 2 10 11 27 54 83
The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions 0 0 1 8 0 3 13 27
UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL 0 0 0 15 1 3 6 62
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities 0 0 0 3 0 2 16 24
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities 0 0 0 65 1 5 16 584
Total Journal Articles 4 9 39 888 42 205 595 5,289
5 registered items for which data could not be found


Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers 0 0 0 0 0 0 10 17
Total Chapters 0 0 0 0 0 0 10 17


Statistics updated 2026-06-04