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Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa 0 0 0 3 0 0 0 54
ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL 0 0 0 31 0 0 0 118
BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP 0 0 0 3 1 1 1 40
Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises 1 1 15 111 4 6 48 403
CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE 0 1 1 32 0 1 4 162
CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD 0 0 0 94 0 0 1 929
COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT 0 0 0 24 1 1 1 76
CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY 0 0 0 9 1 3 3 62
EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS 0 0 0 4 1 1 1 74
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania 0 0 0 13 3 3 7 146
Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania 0 0 0 26 0 0 1 81
Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students 0 1 3 5 1 3 9 14
Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania 0 0 1 1 1 2 4 8
HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) 0 0 0 28 0 0 2 104
How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools 0 0 0 9 0 1 3 53
IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - 0 0 0 27 0 0 0 123
Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics 1 2 16 36 8 20 103 247
Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review 0 1 1 4 0 1 4 14
Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review 0 0 3 14 0 6 16 57
MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS 0 0 0 55 0 0 1 165
Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction 1 1 3 3 1 3 7 7
Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa 0 0 0 1 0 0 1 23
Modelling e-commerce customer reactions. Exploring online shopping carnivals in China 0 0 0 2 0 1 3 6
NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES 0 0 0 15 0 0 0 92
OBSERVING THE PURCHASING BEHAVIOUR OF THE INDIVIDUALS IN THE LARGE SURFACE STORES DURING THE 2012 WINTER HOLIDAYS IN BUCHAREST 0 0 0 4 0 0 0 36
PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA 0 0 0 5 1 1 1 37
Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania 0 1 1 3 1 4 4 11
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry 0 0 3 28 0 0 10 63
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment 0 0 3 8 0 0 9 21
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations 0 0 3 5 0 0 8 17
Revista Economica 0 0 0 23 0 0 1 68
Social and Technological Interactions in e-Societies 0 0 0 0 1 1 1 4
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - 0 0 0 22 0 0 1 106
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - 0 0 1 34 0 1 4 117
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - 0 0 0 26 0 1 1 108
THE IDENTIFICATION OF THE ROMANIAN COMPANIES' MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH - 0 0 0 28 0 1 1 118
The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research 0 0 0 54 0 0 1 200
The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review 8 17 55 61 22 93 358 404
The influence of social media on contemporary consumer behavior: Part II, Research Methodology 0 1 4 7 0 3 11 19
The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion 0 1 7 8 0 4 24 29
The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions 2 3 7 7 2 5 13 13
UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL 0 0 0 15 0 0 0 56
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities 0 0 0 65 0 0 6 568
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities 0 0 1 3 0 0 4 7
Total Journal Articles 13 30 128 956 49 167 678 5,060
4 registered items for which data could not be found

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers 0 0 0 0 1 1 2 6
Total Chapters 0 0 0 0 1 1 2 6

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