Access Statistics for Maggie Geuens

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A New Measure of Brand Personality 25 53 86 86 50 119 251 251
Assessing the impact of offline URL advertising 0 1 9 89 8 14 38 337
Assessing the impact of offline URL advertising 0 2 4 68 7 23 53 276
Co-branding in advertising: the issue of product and brand fit 7 13 60 173 23 50 206 509
Co-branding in advertising: the issue of product and brand-fit 3 5 23 117 8 14 63 333
Communicating the right emotion to generate help for connected versus unconnected others 0 0 4 11 5 7 30 52
Consumer Innovativeness and GLB: A comparative study 2 5 17 76 12 20 78 316
Consumer innovativeness and GLB: a comparative study 1 1 3 36 2 2 19 172
Developing a Short Affect Intensity Scale 18 34 130 453 36 83 308 1,297
Developing a typology of airport shoppers 1 7 36 207 17 31 117 634
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance 2 3 14 65 9 15 48 267
Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance 2 2 8 39 5 6 55 200
Evaluation of age-related labels by senior citizens 0 3 6 29 1 12 37 234
Evaluation of age-related labels by senior citizens 1 2 7 80 3 7 52 446
Explicit and Implicit Determinants of Fair-Trade Buying Behavior 3 7 26 139 11 35 98 382
Explicit and implicit determinants of fair-trade buying behavior 1 5 18 78 2 7 40 222
Healthy or unhealthy slogans: That’s the question… 2 5 7 36 92 191 524 1,478
Healthy or unhealthy slogans: that's the question 2 2 14 87 56 116 706 3,228
How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles 6 11 49 228 43 83 357 1,718
IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR 6 16 67 391 33 73 231 1,387
Implicit attitudes toward green consumer behavior 2 14 83 278 14 61 276 978
Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection 1 3 10 123 5 12 70 696
Media context and advertising effectiveness: The role of context appreciation and context-ad similarity 5 22 148 768 36 96 596 2,870
Motivated Consumer Innovativeness: Concept and Measurement 14 22 97 116 26 54 225 251
Motivated Consumer Innovativeness: Validation and Moderation 5 11 25 25 9 19 44 44
Need for Closure and Leisure of Youngsters 0 1 8 36 3 5 20 95
Need for Closure and Youngsters’ Leisure Time Preferences 0 1 5 41 3 10 58 308
Need for Closure, Gender and Social Self-Esteem of youngsters 1 2 5 66 2 11 33 399
Need for closure and media use and preference of youngsters 1 2 9 48 3 6 27 167
Need for closure and youngsters' leisure time preferences 0 0 1 18 1 3 20 110
Need for closure, gender and social self-esteem of youngsters 0 0 18 68 9 21 105 357
Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior 1 2 5 13 7 19 72 130
Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior 1 7 56 121 16 35 253 523
Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection 0 1 9 33 4 8 37 128
Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation 4 9 35 271 7 17 89 756
Segmenting the senior market: professional and social activity level 2 5 24 190 5 14 69 654
THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS’ EMOTIONS 5 12 75 365 10 32 181 980
The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias 2 3 3 3 4 17 31 31
The Stability of Individual Response Styles 1 2 4 4 3 9 14 14
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 1 3 6 29 6 9 32 108
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 1 13 2 2 8 60
Using the Right Emotion to Promote the Right Product to the Right Person 0 1 7 36 3 9 38 68
Total Working Papers 128 300 1,222 5,153 601 1,377 5,609 23,466

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior 3 4 22 22 17 49 104 104
Revising the myth of gay consumer innovativeness 0 3 6 6 4 14 24 24
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation 1 2 7 32 3 7 22 97
Total Journal Articles 4 9 35 60 24 70 150 225

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Statistics updated 2009-11-04