Access Statistics for Vijay Ganesh Hariharan

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Aggregate Impact of Different Brand Development Strategies 0 0 0 12 0 0 1 49
Branded response to generic entry: Detailing beyond the patent cliff 0 0 1 1 1 1 9 9
Conjoint-HoQ: evolving a methodology to map market needs to product profiles 0 1 1 3 0 1 1 10
Empirical regularity in academic research productivity patterns in marketing 0 0 0 0 0 0 0 21
Optimal targeting of advertisement for new products with multiple consumer segments 0 0 0 4 0 0 3 26
Shopper marketing moderators of the brand equity – behavioral loyalty relationship 0 0 1 10 0 0 5 66
Total Journal Articles 0 1 3 30 1 2 19 181


Statistics updated 2025-08-05