Access Statistics for Paulo Lencastre
Author contact details at EconPapers.
| Working Paper | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA | 0 | 0 | 0 | 171 | 0 | 0 | 2 | 997 |
| Brand mergers: Examining consumer response to name and logo design | 0 | 0 | 0 | 130 | 0 | 0 | 2 | 477 |
| CHILDREN THOUGHTS about BRANDS | 0 | 0 | 0 | 90 | 0 | 0 | 2 | 284 |
| Mascots, design characteristics and children: Does affective response match with cognitive response? | 1 | 1 | 3 | 228 | 2 | 2 | 9 | 885 |
| The image of Agriculture in Portugal | 0 | 0 | 0 | 38 | 0 | 2 | 3 | 252 |
| Total Working Papers | 1 | 1 | 3 | 657 | 2 | 4 | 18 | 2,895 |
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