Access Statistics for Florin-Alexandru Luca

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A RELIABILITY TEST USED FOR THE DEVELOPMENT OF A LOYALTY SCALE 0 0 2 15 0 0 7 84
ASSESING THE DETERMINANTS OF BANK LIQUIDITY. CASE STUDY ROMANIAN BANKING SYSTEM 0 0 2 119 1 2 5 305
BANNER AD, THE TOOL OF PERSUASION IN E-MARKETING 0 0 0 18 0 0 0 71
BRAND ATTRACTION: OPERATIVE DIGITAL MARKETING STRATEGIES AND TACTICAL APPLICATIONS FOR THE RECRUITMENT OF POTENTIAL FOREIGN FIGHTERS IN GOVERNMENTAL ORGANIZATIONS 0 0 0 24 1 1 3 128
Bank Capital, Risk and Performance in European Banking: A Case Study on Seven Banking Sectors 0 0 0 47 2 3 4 184
Basel III. How Far Have We Come? 0 0 0 21 1 1 2 59
CURRENT TRENDS IN THE FOREIGN TRADE 0 0 1 14 0 0 3 95
DISRUPTING SHOCKS IN POSTWAR GLOBAL ECONOMIC EXPANSION 0 0 0 3 0 2 3 23
ECONOMIC CRISIS IMPLICATIONS ON PAEDIATRIC POPULATION’S HEALTH 0 0 0 9 0 0 2 58
ESG MARKETING MODEL: A NEW PARADIGM TO UNDERSTAND THE IMPACT 1 2 13 241 7 10 47 1,075
ETHICS AND ADVERTISING 1 1 4 319 2 3 12 1,274
Evolution of the Cost to Income Ratio for the Two Main Romanian Banks Romanian Commercial Bank and BRD Groupe Societe Generale 0 0 1 17 0 0 1 82
FACTORII DETERMINANȚI AI PROFITABILITĂȚII SISTEMULUI BANCAR ROMÂNESC 0 0 2 66 0 1 3 200
FOREIGN FIGHTERS PHENOMENON IN THE EUROPEAN UNION 0 0 0 18 0 1 3 95
GREEN MARKETING ROLE IN WASTE MANAGEMENT 0 0 0 75 1 2 4 387
IN MEMORIAM: PROFESSOR PETRE MÂLCOMETE, FOUNDER OF ROMANIAN MARKETING 0 0 0 3 1 2 7 99
INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT 0 0 1 155 0 1 10 751
Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context 0 0 0 36 0 0 0 181
LOCAL BRAND DEVELOPMENT IN THE CONTEXT OF REGIONALIZATION AND EUROPEAN INTEGRATION 0 0 0 11 3 6 7 85
MARKETING AND ADVERTISING ETHICS 0 0 1 34 0 1 3 103
MITIGATING FINANCIAL RISK BY USING HEDGING STRATEGIES 1 2 3 66 4 7 13 377
PERSONAL BRAND MARKETING, A NECESSITY FOR THE CORPORATE DIFFERENTIATION IN THE CONTEXT OF THE GLOBALIZATION OF SOCIETY 0 0 1 39 0 0 2 123
PERSONAL BRAND – FROM THEORY TO PRACTICE IN CONTEMPORARY SOCIETY. LITERATURE REVIEW 0 0 0 3 0 2 2 204
PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA 0 0 0 54 1 1 2 148
PERSONAL MARKETING OF DOCTORS IN THE CONTEXT OF SOCIAL NETWORKS 0 0 0 22 2 3 10 98
RELATIONSHIP MARKETING STRATEGIES FOR SERVICE FIRMS 0 0 1 21 0 2 4 127
RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES 0 0 1 21 0 0 2 74
Raising Awareness on Health Impact of the Chemicals Used in Consumer Products: Empirical Evidence from East-Central Europe 0 0 0 4 0 2 2 57
SATISFACTION, TRUST AND COMMITMENT AS DIMENSIONS OF LOYALTY IN REAL ESTATE COMPANIES 0 1 2 23 0 2 10 97
SPECIFICITY OF COMMUNICATION DOCTOR – PATIENT, ONLINE, THROUGH SOCIAL NETWORKS 0 0 0 12 1 3 5 71
STRUCTURA CAPITALULUI BANCAR 0 0 0 18 0 0 0 98
Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment 0 0 0 69 0 0 0 239
THE INTERCULTURAL IMPACT OF MARKETING CAMPAIGNS OF THE BENETTON BRAND 0 0 1 57 0 2 6 172
THE LEGACY OF THE INDUSTRIAL REVOLUTION AND ITS LIMITATIONS 0 0 0 77 0 1 7 1,334
THE ROLE OF PERSONAL BRAND IN THE ADVOCACY ACTIVITY,IN ROMANIA 0 0 1 15 1 2 3 73
THE ROLE OF PREVENTIVE MEDICINE AND MARKETING IN PROMOTING OF ANTI-SMOKING CAMPAIGNS 0 0 0 13 1 2 2 59
THE SPECIFICITY OF PERSONAL BRAND. LITERATURE REVIEW 0 0 1 139 1 1 4 477
The Management of Institutional Communication in the Public vs. the Private Sector 0 0 2 11 0 2 4 66
Total Journal Articles 3 6 40 1,909 30 68 204 9,233


Statistics updated 2025-12-06