Access Statistics for Joana César Machado

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Brand mergers: Examining consumer response to name and logo design 0 1 1 131 0 3 7 482
Branding as a reflection of culture - An analysis of brand consumption patterns in China 0 0 3 98 0 0 3 353
How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal - Porto 0 0 0 59 0 0 5 152
Private Label Brands: Benefits and Challenges - Pingo Doce Case Study 0 1 2 187 0 2 9 699
Total Working Papers 0 2 6 475 0 5 24 1,686


Statistics updated 2025-10-06