Access Statistics for Ruxandra Irina Popescu

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
PROMOTING – A BASE COMPONENT OF THE MARKETING MIX IN MUSEUMS. CASE STUDY: THE MUSEUM OF THE ROMANIAN PEASANT 0 0 1 64 0 0 2 287
THE ROLE OF THE MARKETING MIX IN CONCEIVING THE STRATEGIC OPTIONS FOR THE COUNTY MUSEUM OF BOTOSANI 0 0 2 39 0 0 2 203
Total Working Papers 0 0 3 103 0 0 4 490


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Review of Strategic Options for Achieving a Country Brand for Romania 0 0 1 18 0 0 1 89
ANALYSIS OF STUDENTS’ EXPECTATIONS REGARDING INTERNSHIPS 0 0 1 5 1 1 5 13
ANALYSIS OF THE INFLUENCE OF SOME INDICATORS ON THE PROFITABILITY OF THE FMCG RETAIL MARKET IN ROMANIA 0 0 1 16 1 1 3 81
ANALYSIS OF URBAN PLANNING IN BUCHAREST. CURRENT AND FUTURE CHALLENGES 3 6 18 29 3 8 53 78
AUDIENCE`S PERCEPTIONS ON ROMANIAN CULTURAL EVENTS AND URBAN DEVELOPMENT - A COMPARATIVE ANALYSIS IN THE CONTEXT OF THE COVID-19 PANDEMIC 0 0 2 2 0 0 5 23
BURNOUT AND JOB SATISFACTION. A PILOT STUDY AMONG EMPLOYEES OF ROMANIAN CULTURAL RESEARCH INSTITUTIONS 0 0 5 5 1 7 27 27
COMPARATIVE ANALYSIS OF HISTORIC CITY BRANDING IN ROMANIA. CASE STUDY: BAIA MARE, ALBA IULIA AND SIBIU 0 0 2 25 0 0 5 70
COMPARATIVE ANALYSIS ON THE MARKETING MIX OF UNDERGRADUATE PUBLIC ADMINISTRATION STUDY PROGRAMS WITHIN THREE STATE UNIVERSITIES IN BUCHAREST 0 0 1 6 0 1 5 18
CONSIDERATIONS ON PUBLIC DIPLOMACY`S ROLE IN PROMOTING COUNTRY BRAND 0 0 0 4 0 0 1 16
EVALUATION OF ROMANIA'S PROGRESS IN ACHIEVING SDG 11: SUSTAINABLE CITIES AND COMMUNITIES 0 0 1 6 1 2 5 24
EVOLUTIA ORASELOR IN TIMP 0 0 0 297 0 1 6 1,575
Ecological Marketing –Strategic Option for Business Development in Bucharest 0 0 4 11 0 0 11 68
FOOD MARKETING – A STRATEGIC OPTION FOR FOOD SAFETY IN ROMANIA AND THE EUROPEAN UNION 0 0 0 6 0 1 5 32
FROM BYTES TO INSIGHTS THROUGH A BIBLIOMETRIC JOURNEY INTO AI'S INFLUENCE ON PUBLIC SERVICES 0 0 1 1 1 1 10 10
FROM THE FACTORY FLOOR TO THE SHOP FLOOR – IMPROVED SUPPLY CHAIN FOR SUSTAINABLE COMPETITIVE ADVANTAGE WITH ITEM-LEVEL RFID IN RETAIL 0 0 0 48 0 2 4 245
INTEGRATED TERRITORIAL INVESTMENTS AS A TOOL FOR SUSTAINABLE DEVELOPMENT: OVERVIEW ON THE IMPLEMENTATION IN ROMANIA 0 0 1 1 1 3 9 9
INTEGRATING SOCIAL MEDIA IN SALES: A YOUTH PERSPECTIVE 0 0 0 0 0 1 2 2
Influence of some financial indicators on return on equity ratio in the Romanian energy sector - A competitive approach using a DuPont-based analysis 1 2 16 106 6 13 74 353
Influences on Urban Competitiveness Development from the Perspectives of Business and Local Authorities 0 0 1 5 0 0 2 37
LEADERSHIP STYLE, INTERPERSONAL RELATIONSHIPS AND THE QUALITY OF THE MEDICAL ACT DURING THE COVID-19 PANDEMIC WITHIN A STATE HOSPITAL 0 0 0 2 0 1 6 17
MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS 0 0 4 127 0 1 9 451
ORGANIZATIONAL READINESS FOR PROCUREMENT 4.0 IN CIRCULAR ECONOMY: THE MODERATING ROLE ON COMPETITIVENESS 0 0 1 3 0 3 11 20
ORSAY MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS 0 0 0 15 0 0 3 61
PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT 0 0 0 25 0 0 1 106
Rebranding campaign of the Romanian Society of Radiodifusion – strategic option for the growth of the organization’s efficacy 0 0 0 14 1 2 2 161
SELLING CULTURAL ORGANIZATIONS – A CASE STUDY ON CLIENT’S PERCEPTION OF THE CULTURAL ACTIVITY OF THE CALEA VICTORIEI FOUNDATION 0 0 0 1 1 2 2 15
SOCIAL MEDIA AS A COMPONENT OF THE VALUE CHAIN TO GAIN COMPETITIVE ADVANTAGE IN SALES 0 1 2 28 0 1 10 109
SOCIAL NETWORKS - KEY TOOL USED BY EMPLOYEES FOR PROMOTING THE IMAGE OF BUCHAREST MUSEUMS 0 0 3 16 1 1 5 48
STRATEGIC IMPLICATIONS OF ANALYZING COMPETITIVENESS MEASURING INSTRUMENTS FOR ROMANIA 0 0 0 13 1 1 1 75
STUDY ON SPECTATORS' PERCEPTION ON THEATRE CONSUMPTION AS COMPETITIVE ADVANTAGE AT URBAN LEVEL 0 0 0 19 0 1 5 135
STUDY ON THE CONTRIBUTION OF EUROPEAN FUNDS FINANCED PROJECTS TO URBAN DEVELOPMENT 0 0 0 10 0 1 1 41
STUDY ON THE INFLUENCE OF CUSTOMER SATISFACTION ON THE PERCEIVED QUALITY OF MUSEUM EXHIBITIONS 0 1 6 7 0 5 19 39
STUDY ON THE PERCEPTION OF YOUNG PEOPLE REGARDING THE IMPORTANCE OF ROMANIAN HISTORICAL CITIES IN PROMOTING THE COUNTRY BRAND 0 0 0 4 0 0 0 17
Sources for increasing the competitiveness of museums through studies on the perception of visitors towards cultural events 0 0 0 16 0 0 2 58
Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands 0 0 0 29 0 0 0 150
Study Regarding the Ways of Measuring Cities Competitiveness 0 0 0 37 0 0 1 139
Study regarding Theatres' Role in Increasing Urban Competitiveness Abstract: The analysis of successful experiences in urban development shows that one important vector in increasing the popularity of a metropolis, so necessary in urban competition, is the theatre-logo. La Fenice in Venice, Royal Theatre in Madrid, La Scala in Milan, Globe Theatre in London, Broadway the Boulevard of theatres in New-York, Bolshoi Theatre in Moscow are not only places of cultural production, but true symbols of the city, mandatory points on the numerous tourists' maps. For Romania, and especially for Bucharest, the I.L. Caragiale National Theatre represents a true national cultural brand, one of the main generators of the country's cultural image. In the current context of the restoration and its consolidation, the present study confirms that the National Theatre can become a complex centre, unique in its own way, demonstrating a versatile cultural vocation, and increasingly contributing to the strategic development of Bucharest, beyond its well-known performances 0 0 0 5 0 0 4 50
Study regarding the National Museum of Art of Romania Visitors` Perception on Improving Its Competitiveness 0 0 1 10 1 1 3 91
Successful Strategic Practices in Building Malaysia’s Country Brand 0 0 0 107 0 0 2 422
Successful brands or key to any company's success 0 0 0 36 0 0 0 158
THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS 0 0 1 41 0 2 7 164
THE COMPETITIVENESS OF URBAN SYSTEMS IN CENTRAL AND EASTERN EUROPE. A QUALITATIVE RESEARCH 0 0 0 3 1 2 2 14
THE IMPACT OF ONLINE MARKETING IN THE PROMOTION OF UNIVERSITIES IN THE CONTEXT OF THE COVID-19 HEALTH CRISIS 0 0 0 3 0 0 0 13
THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST 0 0 0 30 0 0 1 113
THE ROLE OF CREATIVE INDUSTRIES IN RAISING URBAN COMPETITIVENESS. UNESCO NETWORK OF CREATIVE CITIES-SUCCESSFUL MODELS FOR ROMANIA 0 0 0 0 0 0 3 7
THE ROLE OF LIBRARIES IN THE IMPROVEMENT OF URBAN COMPETITIVENESS. THE CONTRIBUTION OF THE CAROL I CENTRAL UNIVERSITY LIBRARY TO THE DEVELOPMENT OF BUCHAREST 0 0 0 28 0 0 3 140
THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI 0 0 0 36 0 0 0 199
THE ROLE OF URBAN TOURISM IN THE STRATEGICAL DEVELOPMENT OF BRASOV AREA 0 0 2 47 1 1 10 206
TOWARD SUSTAINABLE DEVELOPMENT THROUGH THE INTEGRATED TERRITORIAL INVESTMENTS. AN OVERVIEW OF THE LITERATURE IN THE FIELD 0 0 1 4 0 0 2 8
TOWARDS SUSTAINABLE DEVELOPMENT THROUGH THE CIRCULAR ECONOMY. A REVIEW OF SOME PUBLIC AND PRIVATE INITIATIVES IN ROMANIA 0 0 0 7 0 0 2 13
The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania 0 0 7 76 1 4 68 444
The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns 0 0 2 79 1 3 13 333
URBAN MANAGEMENT– CURRENT STRATEGIC APPROACHES 0 0 1 102 0 0 4 430
Using marketing in Romanian libraries Study case: The Romanian National Library 0 0 0 41 1 1 1 146
VIENNA`S BRANDING CAMPAIGN – STRATEGIC OPTION FOR DEVELOPING AUSTRIA`S CAPITAL IN A TOP TOURISM DESTINATION 0 0 0 50 1 2 4 254
VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT 0 0 0 12 0 0 1 37
pOLITICA AGRICOLA COMUNA - AXA PRINCIPALA A CONSTRUCTIEI EUROPENE 0 0 5 100 1 2 17 466
“AMAZING THAILAND – ITS CONTRIBUTION TO GROWING THE COUNTRY’S COMPETITIVENESS 0 0 0 24 0 0 0 86
Total Journal Articles 4 10 91 1,798 27 79 458 8,206


Statistics updated 2025-03-03