Access Statistics for Nicolae Alexandru Pop

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS 0 0 0 97 0 1 5 461
A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT 0 0 0 146 2 6 15 784
A new challenge for contemporary marketing – neuromarketing 0 0 3 414 3 5 16 1,474
A new paradigm in contemporary marketing: relational marketing 0 0 1 205 1 1 10 634
An algorithmic approach for modelling customer expectations 0 0 0 44 0 1 8 173
BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET 0 0 0 10 1 1 15 67
BRAND SIGNIFICANCE IN THE MARKETING OF LUXURY WATCHMAKING. QUALITATIVE RESEARCH ON THE BUCHAREST MARKET 0 1 2 26 1 6 23 125
CONTROLLING ELEMENTS IN THE DISTRIBUTION POLICY OF A COMPANY 0 0 0 58 2 2 2 290
Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail 0 0 1 27 7 8 13 116
Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis 0 0 0 25 3 5 15 150
Dimensions of relationship marketing in the Romanian bank sector. Case study: BRD Express 0 0 0 116 1 1 6 535
EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT 0 0 0 174 3 5 16 656
Entrepreneurial Approach on Relationship Marketing in Family Owned Business 0 0 0 12 0 2 11 85
Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach 0 0 0 47 1 4 18 242
GLOBAL COMPETITION AND ROMANIA'S NATIONAL COMPETITIVE ADVANTAGE 0 0 1 24 1 1 3 206
Handelsmanagement (Retail Management) 0 0 0 35 3 3 6 144
INNOVATION, CUSTOMER ATTACHMENT SOURCE IN RETAIL SERVICES EMPIRICAL RESEARCH IN DIY RETAIL 0 0 0 32 1 1 6 214
INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY 0 0 0 33 1 1 6 299
Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies 1 2 4 28 10 17 32 143
Marketing communication in Tourism Connection challenges in new service sectors 0 0 0 3 2 4 10 42
Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018 0 0 1 4 1 1 8 54
Methodology for Assessing the Degree of Internationalization of Business Academic Study Programmes 0 0 0 13 1 2 7 96
Newton Interpolating Series at ð ‘š Distinct Points with Coefficients in a Real Banach Algebra 0 0 0 0 0 1 3 6
Observing Insurance Companies’ Customer Complaint Management in the Online Environment 0 0 0 10 3 3 15 75
PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY 0 0 0 107 4 4 8 418
PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS) 0 0 0 34 2 2 6 160
Price determination and price strategy in the marketing view 0 0 2 120 3 4 10 793
Professor C. Florescu – Founder of the Marketing School from Bucharest 0 0 0 9 1 3 9 146
RELATIONSHIP MARKETING RESEARCH TAILORED TO SUPPORT SALES MANAGEMENT. CASE STUDY: AN INTERNATIONAL EXPRESS LOGISTICS COMPANY IN ROMANIA 0 0 0 52 1 1 3 250
Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment 0 0 0 36 3 4 8 180
Romanian academic marketing. Present and perspectives 0 0 1 27 2 3 8 97
Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism 0 0 0 47 1 2 5 260
Stakeholders’ Perception Regarding Sustainable Universities 0 0 1 15 2 3 11 81
Strategic university management and marketing) 0 0 0 105 3 3 9 393
Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment 0 0 0 70 2 2 10 273
TENDENCIES OF INTERNATIONALIZATION IN RETAILING 0 0 0 38 1 1 11 155
THE MARKETING MENTALITY WITHIN THE ORGANIZATION - A COMPARATIVE STUDY BETWEEN COMPANIES AND NON-PROFIT ORGANIZATIONS IN ROMANIA 0 0 0 14 2 2 7 179
The Positioning of Universities in Collaborative Models as Clusters in a Knowledge Based Economy 0 0 0 40 4 6 13 219
The marketer-a complex specialist, a man of concept, decision and action 0 0 0 25 3 3 5 166
The perception of a university’s brand within the recruitment pool for future students (Case survey for the economic higher education) 0 0 1 1 1 3 10 32
The scientific event – a visibility factor for the university brand 0 0 0 0 3 5 15 30
Typological Analysis of Buying Actions 0 0 0 18 2 4 5 122
Typological aspects of retailers on the background of market concentration 0 0 0 18 2 2 4 118
Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry 0 0 0 67 4 5 8 302
Total Journal Articles 1 3 18 2,426 94 144 434 11,445

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Statistics updated 2026-05-06