Access Statistics for Rajagopal

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Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Administration of Sales Force Tasks under Field Conditions 0 0 0 71 0 1 1 635
Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions 0 0 0 1,907 0 0 3 7,551
Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries 0 0 0 325 1 3 5 1,962
Architecting Brands: Managerial Process and Control for Emerging Enterprises 1 1 1 138 1 2 2 489
Arousal and Merriment as Decision Drivers among Young Consumers 0 0 0 49 0 2 3 248
Brand Metrics: A Tool to Measure Performance 1 2 4 1,062 2 5 14 4,127
Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market 0 0 0 181 0 0 0 1,005
Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products 0 0 0 81 0 0 2 580
Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior 0 0 2 214 0 2 12 720
Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms 0 0 0 445 0 0 0 2,965
Conational Drivers Influencing Brand Preference among Consumers 0 0 1 161 0 1 2 512
Consumer Culture and Purchase Intentions towards Fashion Apparel 0 2 11 443 0 8 31 1,486
Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns 0 0 0 1,489 1 1 4 4,865
Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores 0 0 1 172 0 0 2 855
Determinants of Shopping Behavior of Urban Consumers 0 0 0 267 0 1 5 735
Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency 0 1 1 57 0 1 1 280
Economic Integration and Trade Competitiveness in Latin America 0 0 1 291 0 2 3 760
Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance 0 0 0 135 0 1 2 643
Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment 0 0 1 216 0 0 1 1,413
Emerging Perspectives on Self Service Technologies in Retail Banking 0 0 0 356 0 0 0 1,203
Growing Shopping Malls and Behavior of Urban Shoppers 2 2 4 688 4 6 10 3,147
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 378 0 0 0 1,681
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico 0 0 0 480 0 1 2 2,012
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis 0 0 1 664 0 3 7 3,154
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis 0 0 0 1,285 0 3 5 6,079
Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit 0 0 0 177 0 0 0 808
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance 0 0 2 196 0 0 5 860
Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response 0 0 0 329 0 1 1 1,551
Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market 0 0 0 359 0 0 2 1,214
Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage 0 0 0 804 0 0 0 2,832
Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis 0 0 0 409 1 1 1 2,462
New Product Introduction and Seasonality Effect in Food Products Retailing 0 0 0 153 0 0 0 864
Optimizing Franchisee Sales and Business Performance in Retail Food Sector 0 0 0 103 0 3 3 326
Orchestration of the Marketing Strategy under Competitive Dynamics 0 0 0 126 0 2 2 525
Outsourcing Salespeople in Building Arousal towards Retail Buying 0 0 1 60 0 0 1 354
Point of Sales Promotions and Buying Stimulation in Retail Stores 0 0 0 349 0 0 0 1,610
Street Markets Influencing Consumer Behavior in Urban Habitat 0 1 1 100 0 2 5 343
Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance 0 0 0 639 0 0 0 2,946
Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators 0 0 0 43 0 1 2 279
Trade Openness and Inflation in Latin American Countries 0 0 0 216 0 0 2 537
Trust and Cross-Cultural Dissimilarities in Corporate Environment 0 0 0 96 0 2 3 413
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 0 0 293 0 0 0 1,143
Total Working Papers 4 9 32 16,007 10 55 144 68,174

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Analysing cognitive determinants in managerial decision-making 0 0 0 3 0 0 1 14
Analysis of stakeholder value derivation through corporate social responsibility for business growth and society's collateral benefits 0 0 1 8 0 0 3 25
Analytical frameworks for measuring the effects of cognitive factors in buying decisions 0 0 0 1 0 0 1 21
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico 0 0 1 26 0 2 5 105
Brand literacy and knowledge transfer process: analysis of purchase intentions among consumers in Mexico 0 0 2 4 0 0 2 16
Bridging sales and service quality functions in retailing high-technology consumer products 0 0 0 1 0 1 1 14
Buyer–supplier relationship and operational dynamics 0 0 0 2 0 0 3 22
Buying decisions towards organic products: an analysis of customer value and brand drivers 0 0 1 3 0 0 1 6
Challenges among women entrepreneurs in Mexico 0 0 1 15 0 2 8 69
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers 0 0 6 18 0 2 21 65
Cognitive associations between advertising and brand response among consumers in Mexico 0 0 0 1 0 0 0 9
Cognitive factors affecting buying decision of young consumers: role of arousal and merriment 0 0 1 75 1 1 3 302
Competition versus cooperation: analysing strategy dilemma in business growth under changing social paradigms 0 0 0 5 2 2 3 30
Consumer preferences for green power in Mexico 0 0 0 1 0 1 2 21
Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores 0 0 3 17 0 4 9 71
Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers 0 0 1 4 0 0 1 10
Convergence of corporate social responsibility and business growth: an analytical framework 0 0 0 13 0 1 1 35
Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model 0 0 0 12 0 0 1 44
Dynamics of brand G-Force in developing market strategy 0 0 0 2 0 0 0 7
Dynamics of buyer–supplier codependency for optimising functional efficiency 0 0 0 0 0 0 0 1
Dynamics of disruptive innovations in outperforming global brands: a study in Mexico 0 0 0 2 0 1 1 11
Effects of customer services efficiency and market effectiveness on dealer performance 0 0 0 3 0 0 0 29
Empowering rural women's groups for strengthening economic linkages: Some Indian experiments 0 0 0 0 0 0 0 0
Facilities planning in retailing and value generation among urban consumers 0 0 0 3 0 1 2 11
Impact of consumer education and knowledge on purchase intentions within services industry: a study of symbiotic analysis in Mexico 0 0 1 2 0 0 2 20
Impact of referrals on buying decisions and cognitive behaviour among aging consumers 0 0 1 7 0 0 4 32
Impact of service co-creation on performance of firms: the mediating role of market oriented strategies 0 0 2 7 0 0 2 20
Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico 0 0 1 21 0 2 3 75
Inferiority feeling and conspicuous buying behaviour: analysing quality of life concerns among consumers in Mexico 0 0 1 2 0 1 2 10
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis 0 0 0 5 0 1 1 28
Interdependence of personality traits and brand identity in measuring brand performance 0 0 1 5 0 1 6 44
Leadership and CSR driving frugal and reverse innovations: a conceptual framework for SME-MNE partnerships 0 2 4 27 0 4 11 86
Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis 0 0 0 23 0 0 2 154
Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage 0 0 0 6 0 1 1 42
Measuring performance of sale force: analysis of administrative and behavioural parameters 0 0 0 63 0 0 1 328
Organisational players' role in CSR: a study of qualifying performance determinants of non-governmental and public sector organisations 0 0 1 9 0 0 2 22
Research framework for analysing consumerism in Mexico towards renewable energy products 0 0 0 5 0 0 1 23
Role of digital marketing in driving business performance in emerging markets: an analytical framework 0 0 5 62 0 1 10 146
Shifts in organisational design, culture and structural paradigms in financial organisations during economic recession 0 0 5 8 0 0 5 15
Strategies for architecting power brands: a market oriented outlook 0 0 0 1 0 0 0 10
Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico 0 0 0 8 1 2 2 19
TRADE OPENNESS AND ECONOMIC GROWTH IN LATIN AMERICAN COUNTRIES 0 0 0 289 1 6 8 731
Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003 0 0 0 177 0 1 1 631
Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis 0 1 1 143 0 2 2 585
Total Journal Articles 0 3 40 1,089 5 40 135 3,959

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Agile Marketing Strategies 0 0 0 1 2 5 10 17
Architecting Enterprise 0 0 0 0 0 1 4 13
Business Dynamics in North America 0 0 0 0 0 0 0 5
Competitive Branding Strategies 0 0 0 0 0 2 8 32
Contemporary Marketing Strategy 0 0 0 2 0 2 19 97
Crowd-Based Business Models 0 0 0 0 0 0 2 8
Darwinian Fitness in the Global Marketplace 0 0 0 0 1 2 2 6
Managing Social Media and Consumerism 0 0 0 1 2 5 8 20
Sustainable Businesses in Developing Economies 0 0 1 2 0 1 4 17
Sustainable Growth in Global Markets 0 0 4 7 1 2 11 34
The Butterfly Effect in Competitive Markets 0 0 0 1 0 2 11 39
Transgenerational Marketing 0 0 0 4 0 0 0 42
Total Books 0 0 5 18 6 22 79 330

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Brand Audit 0 0 0 1 0 0 4 6
Brand Portfolio Management 0 0 0 0 1 1 5 9
Brand Positioning and Value Creation 0 0 1 1 0 0 4 7
Brand-Market Risks 0 0 0 0 0 0 1 2
Branding Decisions 0 0 0 0 0 1 3 6
Branding Strategy 0 0 0 0 0 0 3 5
Branding in Emerging Markets 0 0 0 0 0 1 2 3
Business Growth and Local Effects 0 0 0 1 0 0 0 1
Challenges Ahead 0 0 0 0 0 1 1 1
Challenges of the Butterfly Effect 0 0 0 0 0 1 4 12
Chaos in Markets 0 0 0 0 0 0 1 11
Communication Conflicts 0 0 0 0 0 1 1 6
Competition Matrix 0 0 0 2 0 0 1 12
Competition versus Cooperation 0 0 0 1 1 1 2 7
Competitive Advantage: Analysis and Strategy 0 0 0 0 0 0 1 3
Consumer Behavior and Cognitive Theories 0 0 0 3 1 1 5 42
Consumer Behavior: External Factors 0 0 0 0 8 23 100 125
Consumer Behavior: Internal Factors 0 0 0 1 0 2 50 78
Consumer Dynamics 0 0 0 0 0 1 5 16
Consumer Marketplace 0 0 0 0 0 0 0 3
Consumer Value Management 0 0 0 1 0 1 2 5
Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass 0 0 0 0 0 0 4 6
Crowd-Based Business Leadership and Strategies 0 0 0 0 0 0 2 12
Crowd-Based Business Modeling 0 0 0 0 0 1 1 6
Crowd-Based Service Design 0 0 0 0 0 0 1 6
Crowdfunding 0 0 0 0 0 0 2 16
Crowdsourcing 0 0 0 0 1 1 2 7
Customer-Centric Business Management 0 0 0 0 0 0 0 4
Darwinism in Business 0 0 0 0 0 0 1 16
Darwinism in the Marketplace 0 0 0 0 1 1 6 26
Decision Making 0 0 0 0 0 2 4 6
Decision Space: Collective Intelligence 0 0 0 0 0 1 1 6
Digital Communities 0 0 0 0 0 0 1 9
Disruptive Innovations and Technologies 0 0 0 0 1 2 3 12
Distribution and Promotion Strategy 0 0 0 0 0 1 6 9
Epilogue: The Extent of Agility 0 0 0 0 0 0 1 2
Forecasting and Fudge Factors Modelling 0 0 0 0 1 2 5 11
Future Perspectives 0 0 0 0 0 0 0 1
Global Effects of Innovation and Technology 0 0 0 0 0 0 0 2
Globalization and Consumer Behavior 0 0 0 0 0 2 3 27
Globalization and Emerging Firms 0 0 0 0 1 1 2 3
Innovation Management 0 0 0 0 0 1 4 9
Innovations, Technology, and Economies of Scale 0 0 0 1 0 0 8 24
Introduction 0 0 0 0 0 0 0 1
Managing Brands in Competitive Marketplaces 0 0 0 0 1 3 12 14
Managing Market Shifts 0 0 0 0 0 0 0 3
Market Communication and Grapevine 0 0 0 1 0 0 0 3
Market Trend Analysis 0 0 0 1 0 1 3 6
Marketing Research 0 0 0 0 0 1 1 1
Neurobehavioral Perspectives 0 0 0 0 0 0 1 4
New Trends in Brand Management 0 0 0 0 0 1 3 5
Organizations and Innovation 0 0 0 0 0 1 3 10
Pricing Strategy 0 0 0 0 0 0 3 4
Process Innovation and Value Chain Management 0 0 0 0 0 1 1 4
Product and Brand Strategy 0 0 0 0 0 1 1 1
Reasoned Action and Planned Behavior 0 1 1 1 0 1 2 6
Relationship Strategy 0 0 0 0 1 1 1 1
Rethinking Marketing 0 0 0 0 0 1 1 2
Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth 0 0 0 0 0 2 3 4
Shifts in Marketing Communication 0 0 1 1 0 1 2 4
Social Marketing 0 0 0 0 0 0 0 7
Social Media Metrics 0 0 0 0 0 1 2 5
Social Media and Consumer Insight 0 0 0 2 0 0 1 17
Social Media and Markets 0 0 0 1 1 1 3 5
Social Psychology of Consumers 0 0 0 0 0 0 1 5
Strategic Capability and Direction 0 0 0 0 1 1 6 6
Strategic Planning with Social Media 0 0 0 0 0 1 1 4
Sustainable Marketing 0 0 0 1 0 1 2 6
Technology Diffusion and Adoption 0 0 0 0 0 0 4 9
Technology and Media Effectiveness 0 0 0 0 0 1 1 3
Technology and ‘Generation Next’ Business 0 0 0 0 1 2 3 5
The Agile Mind-Set 0 0 0 0 0 1 1 5
The Entrepreneurial Mindset 0 0 0 2 1 4 13 34
The Human Factors 0 0 0 0 0 4 8 17
The Human Factors 0 0 0 0 0 0 4 15
Understanding Market Competition 0 0 0 0 0 0 2 3
Understanding Market Environment 0 0 0 0 0 0 1 2
Total Chapters 0 1 3 22 22 82 342 801
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Statistics updated 2025-05-12