| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Administration of Sales Force Tasks under Field Conditions |
1 |
2 |
22 |
25 |
5 |
21 |
177 |
182 |
| Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions |
46 |
83 |
291 |
850 |
146 |
293 |
975 |
2,247 |
| Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries |
3 |
6 |
42 |
90 |
11 |
40 |
167 |
365 |
| Architecting Brands: Managerial Process and Control for Emerging Enterprises |
2 |
7 |
27 |
84 |
10 |
27 |
88 |
236 |
| Arousal and Merriment as Decision Drivers among Young Consumers |
0 |
2 |
8 |
8 |
3 |
13 |
48 |
48 |
| Brand Metrics: A Tool to Measure Performance |
23 |
68 |
180 |
273 |
43 |
174 |
522 |
726 |
| Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market |
2 |
7 |
34 |
90 |
17 |
49 |
202 |
471 |
| Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms |
5 |
9 |
57 |
148 |
30 |
76 |
307 |
630 |
| Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns |
14 |
44 |
192 |
883 |
48 |
142 |
621 |
2,376 |
| Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores |
2 |
5 |
16 |
53 |
13 |
47 |
123 |
240 |
| Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency |
1 |
4 |
14 |
28 |
5 |
18 |
73 |
124 |
| Economic Integration and Trade Competitiveness in Latin America |
0 |
6 |
29 |
201 |
5 |
22 |
80 |
510 |
| Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance |
2 |
6 |
19 |
19 |
15 |
42 |
90 |
90 |
| Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment |
1 |
2 |
30 |
154 |
14 |
45 |
212 |
793 |
| Emerging Perspectives on Self Service Technologies in Retail Banking |
2 |
7 |
49 |
49 |
13 |
39 |
130 |
130 |
| Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico |
0 |
3 |
62 |
290 |
16 |
50 |
305 |
1,228 |
| Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico |
2 |
7 |
43 |
301 |
23 |
65 |
235 |
1,085 |
| Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis |
7 |
20 |
130 |
308 |
34 |
93 |
611 |
1,275 |
| Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis |
16 |
38 |
180 |
646 |
79 |
195 |
1,001 |
2,572 |
| Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit |
2 |
8 |
32 |
118 |
13 |
40 |
128 |
538 |
| Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response |
2 |
14 |
58 |
124 |
15 |
45 |
191 |
379 |
| Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market |
0 |
7 |
52 |
243 |
11 |
53 |
217 |
808 |
| Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage |
10 |
36 |
135 |
543 |
45 |
146 |
457 |
1,447 |
| Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis |
1 |
6 |
63 |
252 |
42 |
99 |
433 |
1,159 |
| New Product Introduction and Seasonality Effect in Food Products Retailing |
3 |
8 |
22 |
47 |
13 |
41 |
136 |
208 |
| Optimizing Franchisee Sales and Business Performance in Retail Food Sector |
1 |
2 |
45 |
53 |
7 |
18 |
69 |
80 |
| Outsourcing Salespeople in Building Arousal towards Retail Buying |
2 |
4 |
13 |
13 |
11 |
27 |
72 |
72 |
| Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance |
8 |
32 |
114 |
239 |
48 |
147 |
498 |
863 |
| Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators |
0 |
3 |
9 |
9 |
2 |
16 |
38 |
38 |
| Trade Openness and Inflation in Latin American Countries |
3 |
8 |
51 |
69 |
9 |
30 |
132 |
146 |
| Trust and Cross-Cultural Dissimilarities in Corporate Environment |
0 |
1 |
9 |
42 |
11 |
26 |
82 |
181 |
| Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis |
3 |
8 |
43 |
166 |
9 |
26 |
146 |
589 |
| Total Working Papers |
164 |
463 |
2,071 |
6,418 |
766 |
2,165 |
8,566 |
21,836 |