Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 0 2 35
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 1 4 0 2 10 271
Modeling customer lifetime value, retention, and churn 0 0 0 0 1 1 12 49
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 0 1 12
Total Working Papers 0 0 1 4 1 3 25 367

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 0 0 6 27 1 5 18 72
An empirical comparison of the efficacy of covariance-based and variance-based SEM 0 2 8 26 3 6 27 120
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 0 0 0 12
Capturing Retailers’ Brand and Customer Focus 0 1 3 8 0 2 8 34
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 2 3 17
Customizing Prices in Online Markets 0 0 0 72 0 0 1 225
Digital Transformation and Value Creation: Sea Change Ahead 0 0 4 33 0 2 15 167
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 0 0 30
Editorial 0 0 0 1 0 0 0 11
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 0 0 4 25 2 5 28 102
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 0 9 1 1 2 45
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 0 1 18 2 4 9 57
Investigating cross-buying and customer loyalty 0 1 2 21 0 2 5 58
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 0 0 0 0 3 10 14
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 0 0 2 2
Reimagining personalization in the physical store 0 1 2 7 1 3 10 20
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 0 0 3 3
Retailing Innovations in a Globalizing Retail Market Environment 1 1 3 16 1 5 13 94
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 6 41 3 5 39 247
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 3 3 3 3
The impact of digital transformation on the retailing value chain 1 2 12 96 3 14 63 520
The managerial relevance of marketing science: Properties and genesis 0 0 1 2 2 2 8 14
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 0 0 0 3
When and why do customer solutions pay off in business markets? 0 1 2 11 0 1 8 56
Total Journal Articles 2 9 54 419 22 65 275 1,926
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 0 1 1 6 56 267
Customer Relationship Management 0 0 2 8 0 3 31 387
Total Books 0 0 2 9 1 9 87 654

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 0 1 5 30
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 0 0 10
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 0 0 1 12
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 0 1 4 17
CRM Issues in the Business-To-Business Context 0 0 0 0 0 0 1 44
CRM in Social Media 0 0 0 0 1 2 6 36
Campaign Management 0 0 0 0 0 2 2 27
Campaign Management 0 0 0 0 1 3 4 10
Concepts of Customer Value 0 0 0 0 0 0 5 35
Customer Analytics Part I 0 0 0 0 0 0 2 14
Customer Analytics Part I 0 0 0 0 1 1 1 13
Customer Analytics Part II 0 0 0 0 0 0 0 15
Customer Analytics Part II 0 0 0 0 0 0 0 11
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 0 0 2 23
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 1 3 13 43
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 0 1 17
Data Mining 0 0 0 0 0 0 2 6
Data Mining 0 0 0 0 0 0 1 22
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 0 3 7 34
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 2 2 5 7
Future of CRM 0 0 0 0 1 1 3 46
Future of CRM 0 0 0 0 0 0 4 37
Impact of CRM on Marketing Channels 0 0 0 0 0 0 3 52
Impact of CRM on Marketing Channels 0 0 0 0 0 0 1 124
Implementing the CRM Strategy 0 0 0 0 1 2 3 10
Implementing the CRM Strategy 0 0 0 0 0 1 5 20
Loyalty Programs: Design and Effectiveness 0 0 1 1 0 2 8 37
Loyalty Programs: Design and Effectiveness 0 0 0 1 5 21 61 104
Modeling Customer Lifetime Value, Retention, and Churn 0 0 1 3 1 7 32 98
Relationship Marketing and the Concept of Customer Value 0 0 0 1 1 2 8 43
Software Tools and Dashboards 0 0 0 0 0 0 0 1
Software Tools and Dashboards 0 0 0 0 1 1 2 7
Strategic CRM 0 0 0 1 0 0 4 20
Strategic CRM 0 0 0 1 0 0 1 12
Strategic CRM Today 0 0 0 1 0 0 12 69
Strategic Customer Relationship Management Today 0 1 2 6 2 4 16 93
Understanding Customer Loyalty Programs 0 0 0 0 0 0 4 23
Understanding Customer Loyalty Programs 0 0 0 3 2 2 9 36
Using Databases 0 0 0 0 1 1 1 9
Using Databases 0 0 0 0 0 0 0 7
Total Chapters 0 1 4 21 21 62 239 1,274

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Statistics updated 2025-07-04