Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 0 2 35
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 1 4 2 6 13 271
Modeling customer lifetime value, retention, and churn 0 0 0 0 0 3 14 48
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 0 1 1 12
Total Working Papers 0 0 1 4 2 10 30 366

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 0 1 6 27 2 6 15 69
An empirical comparison of the efficacy of covariance-based and variance-based SEM 1 3 7 25 1 6 26 115
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 0 0 0 12
Capturing Retailers’ Brand and Customer Focus 1 1 4 8 1 1 8 33
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 1 1 2 16
Customizing Prices in Online Markets 0 0 1 72 0 1 3 225
Digital Transformation and Value Creation: Sea Change Ahead 0 1 4 33 1 6 15 166
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 0 0 30
Editorial 0 0 0 1 0 0 0 11
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 0 0 7 25 1 3 31 98
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 0 9 0 0 1 44
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 1 1 18 1 3 6 54
Investigating cross-buying and customer loyalty 0 0 1 20 0 1 3 56
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 0 0 0 1 3 12 12
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 0 1 2 2
Reimagining personalization in the physical store 1 1 4 7 1 3 11 18
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 0 1 3 3
Retailing Innovations in a Globalizing Retail Market Environment 0 1 2 15 1 4 11 90
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 9 41 1 7 43 243
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 0 0 0 0
The impact of digital transformation on the retailing value chain 0 4 14 94 6 24 73 512
The managerial relevance of marketing science: Properties and genesis 0 1 1 2 0 1 7 12
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 0 0 0 3
When and why do customer solutions pay off in business markets? 1 2 2 11 1 3 9 56
Total Journal Articles 4 16 63 414 19 75 281 1,880
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 2 8 0 0 37 384
Customer Relationship Management 0 0 0 1 2 11 61 263
Total Books 0 0 2 9 2 11 98 647

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 0 2 4 29
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 0 0 10
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 0 0 1 12
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 0 2 3 16
CRM Issues in the Business-To-Business Context 0 0 0 0 0 0 1 44
CRM in Social Media 0 0 0 0 1 1 7 35
Campaign Management 0 0 0 0 1 1 2 8
Campaign Management 0 0 0 0 1 1 2 26
Concepts of Customer Value 0 0 0 0 0 1 8 35
Customer Analytics Part I 0 0 0 0 0 0 2 14
Customer Analytics Part I 0 0 0 0 0 0 1 12
Customer Analytics Part II 0 0 0 0 0 0 0 15
Customer Analytics Part II 0 0 0 0 0 0 0 11
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 1 2 16 41
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 0 0 3 23
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 0 1 17
Data Mining 0 0 0 0 0 1 2 22
Data Mining 0 0 0 0 0 0 2 6
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 0 1 4 31
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 0 2 3 5
Future of CRM 0 0 0 0 0 1 2 45
Future of CRM 0 0 0 0 0 3 6 37
Impact of CRM on Marketing Channels 0 0 0 0 0 1 3 52
Impact of CRM on Marketing Channels 0 0 0 0 0 0 10 124
Implementing the CRM Strategy 0 0 0 0 0 0 4 19
Implementing the CRM Strategy 0 0 0 0 1 1 2 9
Loyalty Programs: Design and Effectiveness 0 0 0 1 6 25 49 89
Loyalty Programs: Design and Effectiveness 0 0 1 1 1 3 7 36
Modeling Customer Lifetime Value, Retention, and Churn 0 0 2 3 3 5 36 94
Relationship Marketing and the Concept of Customer Value 0 0 0 1 0 1 7 41
Software Tools and Dashboards 0 0 0 0 0 0 0 1
Software Tools and Dashboards 0 0 0 0 0 1 1 6
Strategic CRM 0 0 0 1 0 0 2 12
Strategic CRM 0 0 0 1 0 2 5 20
Strategic CRM Today 0 0 0 1 0 0 16 69
Strategic Customer Relationship Management Today 1 1 2 6 1 3 19 90
Understanding Customer Loyalty Programs 0 0 0 3 0 0 8 34
Understanding Customer Loyalty Programs 0 0 0 0 0 2 4 23
Using Databases 0 0 0 0 0 0 0 7
Using Databases 0 0 0 0 0 0 1 8
Total Chapters 1 1 5 21 16 62 244 1,228

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Statistics updated 2025-05-12