Access Statistics for Werner J. Reinartz

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Financial Performance Outcomes of B2B Customer Solution Offerings 0 0 0 0 0 0 2 35
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully 0 0 1 4 1 2 9 266
Modeling customer lifetime value, retention, and churn 0 0 0 0 0 0 14 45
The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success 0 0 0 0 1 1 1 12
Total Working Papers 0 0 1 4 2 3 26 358

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A retrospective review of the first 35 years of the International Journal of Research in Marketing 1 2 8 27 3 5 14 66
An empirical comparison of the efficacy of covariance-based and variance-based SEM 2 4 7 24 4 10 28 113
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact 0 0 0 1 0 0 2 12
Capturing Retailers’ Brand and Customer Focus 0 0 3 7 0 2 7 32
Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 0 2 0 0 1 15
Customizing Prices in Online Markets 0 0 1 72 1 1 3 225
Digital Transformation and Value Creation: Sea Change Ahead 0 0 3 32 1 5 14 161
Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? 0 0 0 3 0 0 0 30
Editorial 0 0 0 1 0 0 0 11
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities 0 1 13 25 1 7 37 96
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing 0 0 0 9 0 0 2 44
Improving customer profit predictions with customer mindset metrics through multiple overimputation 0 0 0 17 1 2 5 52
Investigating cross-buying and customer loyalty 0 0 3 20 1 1 7 56
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 0 0 0 0 2 3 11 11
Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management 0 0 0 0 1 1 2 2
Reimagining personalization in the physical store 0 0 4 6 0 0 10 15
Reinventing the Retailer: Retaining Relevance and Customer Access 0 0 0 0 1 3 3 3
Retailing Innovations in a Globalizing Retail Market Environment 0 1 1 14 0 2 8 86
Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges 0 0 12 41 1 5 46 237
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose 0 0 0 0 0 0 0 0
The impact of digital transformation on the retailing value chain 1 3 15 91 8 15 77 496
The managerial relevance of marketing science: Properties and genesis 1 1 1 2 1 1 10 12
Towards Perpetual Brand-Consumer Relationships 0 0 0 0 0 0 0 3
When and why do customer solutions pay off in business markets? 0 0 0 9 1 3 8 54
Total Journal Articles 5 12 71 403 27 66 295 1,832
1 registered items for which data could not be found

Book File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Customer Relationship Management 0 0 3 8 0 8 46 384
Customer Relationship Management 0 0 0 1 5 16 74 257
Total Books 0 0 3 9 5 24 120 641

Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Applications of CRM in B2B and B2C Scenarios (Part I) 0 0 0 1 1 1 5 28
Applications of CRM in B2B and B2C Scenarios (Part II) 0 0 0 1 0 0 0 10
Applications of CRM in B2B and B2C Scenarios Part I 0 0 0 0 0 0 1 12
Applications of CRM in B2B and B2C Scenarios Part II 0 0 0 0 2 3 5 16
CRM Issues in the Business-To-Business Context 0 0 0 0 0 0 3 44
CRM in Social Media 0 0 0 0 0 0 6 34
Campaign Management 0 0 0 0 0 0 2 25
Campaign Management 0 0 0 0 0 1 2 7
Concepts of Customer Value 0 0 0 0 1 3 11 35
Customer Analytics Part I 0 0 0 0 0 0 2 14
Customer Analytics Part I 0 0 0 0 0 0 1 12
Customer Analytics Part II 0 0 0 0 0 0 1 11
Customer Analytics Part II 0 0 0 0 0 0 1 15
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 0 0 2 15 39
Customer Privacy Concerns and Privacy Protective Responses 0 0 0 1 0 2 3 23
Customer Relationship Management Issues in the Business-To-Business Context 0 0 0 0 0 0 2 17
Data Mining 0 0 0 0 1 1 2 22
Data Mining 0 0 0 0 0 1 2 6
Decision Models for Customer Relationship Management (CRM) 0 0 0 0 1 1 4 31
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit 0 0 0 0 1 1 4 4
Future of CRM 0 0 0 0 3 3 9 37
Future of CRM 0 0 0 0 1 1 4 45
Impact of CRM on Marketing Channels 0 0 0 0 0 1 3 51
Impact of CRM on Marketing Channels 0 0 0 0 0 0 18 124
Implementing the CRM Strategy 0 0 0 0 0 0 1 8
Implementing the CRM Strategy 0 0 0 0 0 1 4 19
Loyalty Programs: Design and Effectiveness 0 0 0 1 6 13 35 70
Loyalty Programs: Design and Effectiveness 0 1 1 1 0 1 5 33
Modeling Customer Lifetime Value, Retention, and Churn 0 0 2 3 0 5 38 89
Relationship Marketing and the Concept of Customer Value 0 0 0 1 1 1 8 41
Software Tools and Dashboards 0 0 0 0 0 0 0 5
Software Tools and Dashboards 0 0 0 0 0 0 0 1
Strategic CRM 0 0 0 1 2 3 5 20
Strategic CRM 0 0 0 1 0 0 2 12
Strategic CRM Today 0 0 0 1 0 9 17 69
Strategic Customer Relationship Management Today 0 0 1 5 1 3 22 88
Understanding Customer Loyalty Programs 0 0 0 0 1 1 4 22
Understanding Customer Loyalty Programs 0 0 0 3 0 1 10 34
Using Databases 0 0 0 0 0 0 0 7
Using Databases 0 0 0 0 0 0 1 8
Total Chapters 0 1 4 20 22 59 258 1,188

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Statistics updated 2025-03-03