Access Statistics for Steffen Schmidt
Author contact details at EconPapers.
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Brand Equity Valuation Through Big Data Intelligence | 0 | 0 | 0 | 1 | 2 | 4 | 12 | 14 |
| Customer Insights that drive innovative social enterprises | 0 | 0 | 0 | 0 | 2 | 2 | 4 | 6 |
| Stay Tuned! Assessing the Effectiveness of Social Media Video Ads | 0 | 0 | 0 | 0 | 3 | 3 | 8 | 8 |
| When More Information Means Less Consumer Acceptance of Innovative Food Technologies | 0 | 0 | 0 | 0 | 2 | 4 | 9 | 11 |
| Total Journal Articles | 0 | 0 | 0 | 1 | 9 | 13 | 33 | 39 |
| Chapter | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength | 0 | 0 | 0 | 0 | 2 | 3 | 11 | 18 |
| The Perceived Value of Brand Heritage and Brand Luxury | 0 | 0 | 0 | 2 | 14 | 32 | 70 | 134 |
| Total Chapters | 0 | 0 | 0 | 2 | 16 | 35 | 81 | 152 |
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Örebro University School of Business.
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