Access Statistics for Stefan Stremersch

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing 0 0 2 84 2 6 20 137
Academic Research in Marketing and Business School Health 0 0 0 10 0 1 7 51
Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities 0 0 0 5 0 3 8 32
Buying High Tech Products 0 0 0 122 1 5 15 484
Consumer Preferences for Mass Customization 0 0 0 298 0 3 16 1,662
Contagion and heterogeneity in new product diffusion: An emperical test 0 0 0 115 0 2 6 467
Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing 0 0 0 20 0 3 7 135
Faculty Research Incentives and Business School Health: A New Perspective for Marketing 0 0 0 1 0 1 12 21
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing 0 0 0 8 0 0 4 18
Implementing Grassroots Innovation in a Large Firm 0 0 0 39 0 2 10 164
In search of an audience 0 0 0 18 0 1 10 121
Indirect Network Effects in New Product Growth 0 2 3 118 2 20 35 484
Modeling Generational Transitions from Aggregate Data 0 0 0 51 0 0 9 235
Modeling Global Spill-Over of New Product Takeoff 0 0 0 43 0 3 8 200
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes 0 0 0 70 0 3 14 239
The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link? 0 0 1 63 0 4 17 231
The Effect of Customer Empowerment on Adherence to Expert Advice 0 0 0 26 0 1 15 79
The Effect of Superstar Software on Hardware Sales in System Markets 1 1 2 117 1 4 14 433
The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price 0 0 0 42 1 4 13 128
The Quest for Citations: Drivers of Article Impact 0 0 1 46 0 3 12 430
The Quest for Citations: Drivers of Article Impact 0 1 1 67 0 2 6 330
Unraveling Scientific Impact 0 0 0 9 0 0 10 55
Total Working Papers 1 4 10 1,372 7 71 268 6,136
1 registered items for which data could not be found
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Statistics updated 2026-07-10