| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Assessing and exploiting the profit function by modeling the net impact of targeted marketing |
1 |
8 |
53 |
266 |
8 |
37 |
166 |
807 |
| Banking behaviour after the lifecycle event of “moving in together”: An exploratory study of the role of marketing investments |
2 |
4 |
24 |
103 |
14 |
32 |
123 |
361 |
| Bayesian Kernel-Based Classification for Financial Distress Detection |
2 |
3 |
24 |
258 |
4 |
13 |
75 |
560 |
| Bayesian Network Classifiers for Identifying the Slope of the Customer - Lifecycle of Long-Life Customers |
10 |
30 |
93 |
582 |
36 |
114 |
364 |
1,764 |
| Benefits of Quantile Regression for the Analysis of Customer Lifetime Value in a Contractual Setting: An Application in Financial Services |
11 |
20 |
20 |
20 |
20 |
55 |
57 |
57 |
| CRM at a Pay-TV Company: Using Analytical Models to Reduce Customer Attrition by Targeted Marketing for Subscription Services |
21 |
72 |
349 |
1,100 |
68 |
218 |
967 |
2,868 |
| Churn Prediction in Subscription Services: an Application of Support Vector Machines While Comparing Two Parameter-Selection Techniques |
10 |
38 |
161 |
389 |
23 |
83 |
366 |
987 |
| Constrained optimization of data-mining problems to improve model performance: A direct-marketing application |
7 |
27 |
101 |
419 |
21 |
83 |
303 |
1,271 |
| Customer Attrition Analysis For Financial Services Using Proportional Hazard Models |
44 |
115 |
475 |
1,731 |
102 |
284 |
1,108 |
3,985 |
| Customer Base Analysis: Partial Defection of Behaviorally-Loyal Clients in a Non-Contractual FMCG Retail Setting |
6 |
33 |
154 |
721 |
32 |
107 |
433 |
1,839 |
| Customer-Adapted Coupon Targeting Using Feature Selection |
0 |
4 |
23 |
135 |
3 |
15 |
72 |
418 |
| Direct and Indirect Effects of Retail Promotions |
7 |
25 |
91 |
412 |
23 |
71 |
282 |
1,276 |
| Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age |
2 |
7 |
29 |
318 |
3 |
21 |
104 |
1,052 |
| Dynamic cross-sales effects of price promotions: Empirical generalizations |
0 |
6 |
33 |
227 |
6 |
20 |
111 |
939 |
| Exploiting Randomness for Feature Selection in Multinomial Logit: a CRM Cross-Sell Application |
3 |
7 |
31 |
141 |
4 |
14 |
75 |
318 |
| Handling class imbalance in customer churn prediction |
16 |
38 |
168 |
172 |
29 |
79 |
339 |
352 |
| Improving Customer Complaint Management by Automatic Email Classification Using Linguistic Style Features as Predictors |
10 |
41 |
192 |
313 |
56 |
152 |
549 |
939 |
| Incorporating sequential information into traditional classification models by using an element/position- sensitive SAM |
8 |
21 |
104 |
381 |
29 |
87 |
389 |
1,237 |
| Integrating the Voice of Customers through Call Center Emails into a Decision Support System for Churn Prediction |
23 |
52 |
207 |
283 |
42 |
87 |
354 |
473 |
| Investigating Purchasing Patterns for Financial Services using Markov, MTD and MTDg Models |
4 |
13 |
34 |
516 |
18 |
47 |
184 |
1,739 |
| Investigating the post-complaint period by means of survival analysis |
2 |
3 |
14 |
79 |
7 |
13 |
64 |
262 |
| Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services |
3 |
12 |
54 |
371 |
6 |
26 |
124 |
733 |
| Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability |
43 |
173 |
625 |
1,919 |
259 |
848 |
3,231 |
8,569 |
| Joint optimization of customer segmentation and marketing policy to maximize long-term profitability |
18 |
45 |
204 |
1,026 |
34 |
119 |
531 |
2,751 |
| Neural Network Survival Analysis for Personal Loan Data |
5 |
19 |
75 |
369 |
19 |
47 |
171 |
880 |
| Predicting Customer Loyalty Using The Internal Transactional Database |
21 |
66 |
309 |
1,258 |
53 |
156 |
712 |
2,926 |
| Predicting Customer Retention and Profitability by Using Random Forests and Regression Forests Techniques |
7 |
43 |
107 |
461 |
27 |
118 |
307 |
1,204 |
| Predicting Mail-Order Repeat Buying: Which Variables Matter? |
7 |
38 |
85 |
400 |
30 |
95 |
235 |
1,268 |
| Predicting Online Purchasing Behavior |
12 |
76 |
373 |
1,128 |
70 |
266 |
974 |
2,969 |
| Predicting home-appliance acquisition sequences: Markov/Markov for Discrimination and survival analysis for modeling sequential information in NPTB models |
2 |
6 |
46 |
256 |
11 |
34 |
162 |
675 |
| Random Forrests for Multiclass classification: Random Multinomial Logit |
10 |
29 |
128 |
381 |
25 |
72 |
290 |
795 |
| Random Multiclass Classification: Generalizing Random Forests to Random MNL and Random NB |
3 |
17 |
85 |
152 |
15 |
44 |
185 |
346 |
| Separating Financial From Commercial Customer Churn: A Modeling Step Towards Resolving The Conflict Between The Sales And Credit Department |
2 |
8 |
99 |
324 |
18 |
49 |
396 |
1,226 |
| The Impact of Sample Bias on Consumer Credit Scoring Performance and Profitability |
2 |
9 |
35 |
299 |
9 |
29 |
101 |
689 |
| The Kinked Demand Curve and Price Rigidity: Evidence from Scanner Data |
2 |
10 |
44 |
112 |
18 |
77 |
313 |
744 |
| The kinked demand curve and price rigidity: evidence from scanner data |
3 |
11 |
59 |
170 |
28 |
127 |
530 |
1,547 |
| Using Predicted Outcome Stratified Sampling to Reduce the Variability in Predictive Performance of a One-Shot Train-and-Test Split for Individual Customer Predictions |
2 |
2 |
18 |
61 |
6 |
20 |
89 |
246 |
| Why promotion strategies based on market basket analysis do not work |
15 |
62 |
266 |
1,418 |
81 |
280 |
1,078 |
4,697 |
| Total Working Papers |
346 |
1,193 |
4,992 |
18,671 |
1,257 |
4,039 |
15,914 |
55,769 |