| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line |
0 |
1 |
4 |
49 |
0 |
6 |
40 |
285 |
| Changing Perceptions and Changing Behavior in Customer Relationships |
0 |
1 |
13 |
418 |
0 |
6 |
39 |
1,301 |
| Consumer Perception and Evaluation of Waiting Time |
0 |
3 |
15 |
559 |
5 |
16 |
56 |
2,175 |
| Do vendors benefit from marketing actions in a multi-vendor loyalty program? |
2 |
7 |
58 |
58 |
6 |
29 |
134 |
134 |
| Explaining Choice and Share of Category Requirements of Biologic Meat |
2 |
2 |
6 |
66 |
8 |
17 |
63 |
330 |
| Further Thoughts on CRM |
1 |
5 |
33 |
628 |
5 |
19 |
106 |
1,096 |
| Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers |
1 |
5 |
24 |
91 |
2 |
15 |
67 |
218 |
| On combining revealed and stated preferences to forecast customer behaviour: three case studies |
0 |
2 |
5 |
5 |
0 |
2 |
15 |
15 |
| Predicting Customer Lifetime Value in Multi-Service Industries |
3 |
7 |
34 |
537 |
4 |
15 |
71 |
1,044 |
| Predicting Customer Potential Value: an application in the insurance industry |
4 |
14 |
59 |
901 |
22 |
49 |
182 |
2,001 |
| Purschasing complex services on the Internet; An analysis of mortgage loan acquisitions |
0 |
3 |
8 |
68 |
5 |
15 |
40 |
305 |
| Service Processes as a Sequence of Events |
0 |
0 |
3 |
107 |
0 |
4 |
30 |
342 |
| The Effect of Members' Satisfaction with a Virtual Community on Member Participation |
0 |
4 |
17 |
138 |
2 |
9 |
53 |
391 |
| The Effect of Relational Constructs on Relationship Performance |
1 |
2 |
8 |
548 |
3 |
12 |
28 |
1,489 |
| The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development |
0 |
2 |
21 |
464 |
2 |
9 |
62 |
1,015 |
| The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions |
1 |
2 |
15 |
22 |
2 |
5 |
37 |
45 |
| The Quest for Citations: Drivers of Article Impact |
0 |
1 |
12 |
49 |
2 |
8 |
44 |
174 |
| The Quest for Citations: Drivers of Article Impact |
0 |
2 |
6 |
36 |
4 |
11 |
94 |
251 |
| The Theoretical Underpinnings of Customer Asset Management |
4 |
8 |
24 |
405 |
8 |
25 |
86 |
986 |
| The impact of brand and category characteristics on consumer stock-out reactions |
2 |
5 |
27 |
228 |
4 |
20 |
89 |
748 |
| Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type |
0 |
2 |
10 |
118 |
6 |
10 |
47 |
384 |
| Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions |
1 |
3 |
17 |
82 |
5 |
11 |
44 |
256 |
| Using Selective Sampling for Binary Choice Models to Reduce Survey Costs |
1 |
1 |
5 |
182 |
2 |
5 |
20 |
743 |
| Total Working Papers |
23 |
82 |
424 |
5,759 |
97 |
318 |
1,447 |
15,728 |
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