| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line |
0 |
1 |
4 |
48 |
2 |
4 |
58 |
275 |
| Changing Perceptions and Changing Behavior in Customer Relationships |
1 |
4 |
15 |
416 |
5 |
11 |
45 |
1,291 |
| Consumer Perception and Evaluation of Waiting Time |
1 |
3 |
13 |
556 |
1 |
10 |
55 |
2,157 |
| Do vendors benefit from marketing actions in a multi-vendor loyalty program? |
25 |
34 |
48 |
48 |
41 |
57 |
91 |
91 |
| Explaining Choice and Share of Category Requirements of Biologic Meat |
1 |
3 |
6 |
64 |
4 |
12 |
48 |
306 |
| Further Thoughts on CRM |
2 |
10 |
37 |
620 |
12 |
38 |
105 |
1,070 |
| Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers |
3 |
5 |
23 |
82 |
6 |
13 |
68 |
192 |
| On combining revealed and stated preferences to forecast customer behaviour |
1 |
2 |
12 |
354 |
2 |
5 |
30 |
797 |
| On combining revealed and stated preferences to forecast customer behaviour: three case studies |
0 |
1 |
2 |
2 |
2 |
5 |
11 |
11 |
| Predicting Customer Lifetime Value in Multi-Service Industries |
1 |
5 |
39 |
527 |
2 |
17 |
83 |
1,022 |
| Predicting Customer Potential Value: an application in the insurance industry |
2 |
10 |
60 |
880 |
13 |
41 |
168 |
1,938 |
| Purschasing complex services on the Internet; An analysis of mortgage loan acquisitions |
1 |
1 |
8 |
65 |
2 |
7 |
31 |
287 |
| Service Processes as a Sequence of Events |
0 |
0 |
6 |
107 |
1 |
8 |
33 |
336 |
| The Effect of Members' Satisfaction with a Virtual Community on Member Participation |
1 |
6 |
16 |
130 |
5 |
15 |
45 |
371 |
| The Effect of Relational Constructs on Relationship Performance |
1 |
1 |
10 |
544 |
2 |
2 |
24 |
1,472 |
| The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development |
3 |
6 |
20 |
459 |
6 |
15 |
61 |
1,000 |
| The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions |
2 |
7 |
19 |
19 |
4 |
10 |
39 |
39 |
| The Quest for Citations: Drivers of Article Impact |
4 |
6 |
12 |
47 |
12 |
17 |
51 |
162 |
| The Quest for Citations: Drivers of Article Impact |
2 |
2 |
8 |
34 |
14 |
29 |
96 |
229 |
| The Theoretical Underpinnings of Customer Asset Management |
0 |
6 |
23 |
397 |
2 |
12 |
87 |
955 |
| The impact of brand and category characteristics on consumer stock-out reactions |
4 |
8 |
29 |
220 |
8 |
20 |
84 |
720 |
| Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type |
2 |
3 |
13 |
115 |
4 |
9 |
52 |
368 |
| Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions |
3 |
5 |
17 |
77 |
8 |
14 |
41 |
241 |
| Using Selective Sampling for Binary Choice Models to Reduce Survey Costs |
0 |
2 |
6 |
181 |
2 |
8 |
22 |
738 |
| Total Working Papers |
60 |
131 |
446 |
5,992 |
160 |
379 |
1,428 |
16,068 |
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