Access Statistics for Katharina Petra Zeugner-Roth

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
"Country of origin"' as brand element	0	0	0	0	0	0	1	53
Advancing formative measurement models	0	0	0	0	0	0	4	96
Advancing the country image construct: reply to Samiee's (2009) commentary	0	0	0	0	0	1	4	34
COO in print advertising: Developed versus developing market comparisons	0	0	0	0	0	1	2	10
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective	0	0	1	4	3	9	46	372
Country image, country brand equity and consumer's product preferences: an empirical study	0	0	0	0	0	0	1	38
Country-of-Origin Effects	0	0	0	0	0	1	1	42
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism	0	0	0	0	0	1	4	55
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis	0	0	0	0	0	0	2	54
Total Working Papers	0	0	1	4	3	13	65	754

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Advancing formative measurement models	0	2	11	211	1	5	33	689
Advancing the country image construct	0	3	5	142	2	8	15	543
Advancing the country image construct: Reply to Samiee's (2009) commentary	0	0	1	98	1	3	10	497
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects	0	0	0	2	0	2	2	10
Bridging the gap between country and destination image: Assessing common facets and their predictive validity	0	0	0	19	71	90	177	262
COO in print advertising: Developed versus developing market comparisons	0	0	1	6	0	2	6	41
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	0	1	6	23	3	9	19	81
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism	0	0	4	40	0	0	29	228
Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study	0	1	2	21	0	2	8	113
Pride and prejudice: Unraveling and mitigating domestic country bias	0	0	2	26	0	3	14	71
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis	0	0	4	27	0	2	17	126
Total Journal Articles	0	7	36	615	78	126	330	2,661

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Statistics updated 2025-05-12