Access Statistics for isabelle Aimé

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A history of the brand management system	0	0	0	0	1	2	4	47
Challenges and Mutations of the Brand Management System	0	0	0	0	0	1	1	39
Digital Metamorphosis of the Organizations: Myth or Reality?	0	0	0	0	0	2	3	37
Digital transformation of marketing: fashion or organizational revolution?	0	0	0	0	1	2	5	140
Does digital transformation mean the end of marketing?	0	0	0	0	1	2	3	37
Is the brand manager system doomed to disappear in the age of data?	0	0	0	0	2	2	2	8
Le changement de nom de marque: clarification du concept et proposition d'une typologie	0	0	0	0	2	2	3	59
Le changement de nom de marque: définition, clarification et proposition d’une typologie	0	0	0	0	0	0	1	37
Le rôle central des experts dans la transformation digitale du marketing	0	0	0	0	2	2	3	80
Lessons from nearly a century of the brand management system	0	0	0	41	4	6	7	47
The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation	0	0	0	0	1	2	5	27
The brand manager’s challenges in the digital era	0	0	0	0	1	1	1	14
The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective	0	0	0	14	1	1	1	67
Total Working Papers	0	0	0	55	16	25	39	639

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Statistics updated 2026-02-12