Access Statistics for isabelle Aimé

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A history of the brand management system 0 0 0 0 1 2 6 49
Challenges and Mutations of the Brand Management System 0 0 0 0 2 3 4 42
Digital Metamorphosis of the Organizations: Myth or Reality? 0 0 0 0 0 0 2 37
Digital transformation of marketing: fashion or organizational revolution? 0 0 0 0 0 0 3 140
Does digital transformation mean the end of marketing? 0 0 0 0 1 1 4 38
Is the brand manager system doomed to disappear in the age of data? 0 0 0 0 0 0 2 8
Le changement de nom de marque: clarification du concept et proposition d'une typologie 0 0 0 0 1 1 4 60
Le changement de nom de marque: définition, clarification et proposition d’une typologie 0 0 0 0 2 3 4 40
Le rôle central des experts dans la transformation digitale du marketing 0 0 0 0 1 4 6 84
Lessons from nearly a century of the brand management system 1 1 1 42 5 7 13 54
The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation 0 0 0 0 1 2 7 29
The brand manager’s challenges in the digital era 0 0 0 0 0 0 1 14
The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective 0 1 1 15 1 4 5 71
Total Working Papers 1 2 2 57 15 27 61 666

logo

LogEc Home

Top Working Papers
Top Journal Articles
Top Books
Top Chapters
Top Software Items

Top Authors

Top Working Paper series and Journals

About LogEc

Authors with papers registered in the RePEc Author Service.

Register yourself as an author or register more papers in the RePEc Author Service.

Authors with no registered papers

RePEc
LogEc provides access and usage statistics for services based on the RePEc data set.

Örebro UniversityLogEc is hosted by the Örebro University School of Business.

Questions or comments? Please see our explanation of how the statistics are collected or e-mail

Since October 2025, abstract view statistics are potentially heavily influenced by traffic from AI bots and tools that we could not eliminate despite our best efforts.

Statistics updated 2026-05-06