Access Statistics for isabelle Aimé

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Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A history of the brand management system 0 0 0 0 0 0 5 49
Challenges and Mutations of the Brand Management System 0 0 0 0 0 1 5 43
Digital Metamorphosis of the Organizations: Myth or Reality? 0 0 0 0 0 0 2 37
Digital transformation of marketing: fashion or organizational revolution? 0 0 0 0 0 0 3 140
Does digital transformation mean the end of marketing? 0 0 0 0 0 1 5 39
Is the brand manager system doomed to disappear in the age of data? 0 0 0 0 0 0 2 8
Le changement de nom de marque: clarification du concept et proposition d'une typologie 0 0 0 0 1 3 7 63
Le changement de nom de marque: définition, clarification et proposition d’une typologie 0 0 0 0 1 1 4 41
Le rôle central des experts dans la transformation digitale du marketing 0 0 0 0 0 0 6 84
Lessons from nearly a century of the brand management system 0 0 1 42 1 4 17 58
The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation 0 0 0 0 0 0 7 29
The brand manager’s challenges in the digital era 0 0 0 0 0 0 1 14
The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective 0 0 1 15 0 0 5 71
Total Working Papers 0 0 2 57 3 10 69 676

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Statistics updated 2026-08-07