Access Statistics for isabelle Aimé

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A history of the brand management system 0 0 0 0 0 0 4 49
A phytosociological perspective on digital transformation: A case of the marketing organization of a legacy firm 0 0 0 0 0 0 1 1
Brand gender-bending: The impact of an endorsed brand strategy on consumers’ evaluation of gendered mixed-target brands 0 0 0 0 0 0 5 39
Challenges and Mutations of the Brand Management System 0 0 0 0 0 2 7 45
Digital Metamorphosis of the Organizations: Myth or Reality? 0 0 0 0 0 0 2 37
Digital transformation of marketing: fashion or organizational revolution? 0 0 0 0 1 1 3 141
Does digital transformation mean the end of marketing? 0 0 0 0 0 0 5 39
Is the brand manager system doomed to disappear in the age of data? 0 0 0 0 0 0 2 8
La transformation digitale du marketing comme mode managériale: une démystification du discours des consultants 0 0 0 0 0 0 1 52
Le changement de nom de marque: clarification du concept et proposition d'une typologie 0 0 0 0 1 2 8 64
Le changement de nom de marque: définition, clarification et proposition d’une typologie 0 0 0 0 0 1 4 41
Le rôle central des experts dans la transformation digitale du marketing 0 0 0 0 0 0 6 84
Le « naming »: une forme de parrainage originale 0 0 0 0 2 2 4 8
Lessons from nearly a century of the brand management system 0 0 1 42 0 3 19 60
Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands 0 0 0 3 1 1 6 13
The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation 0 0 0 0 0 0 5 29
The brand manager’s challenges in the digital era 0 0 0 0 0 0 1 14
The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆ 0 0 2 4 0 1 8 20
The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective 0 0 1 15 2 2 7 73
Theorizing digital transformation: a phytosociological approach 0 0 0 0 0 0 2 2
Total Working Papers 0 0 4 64 7 15 100 819

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands 0 2 3 8 1 4 14 37
The Reconfiguration of Marketing Organization in the Age of Digital Transformation: A Paradox Perspective 0 1 1 9 1 6 12 37
The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆ 1 3 9 25 4 7 42 116
Total Journal Articles 1 6 13 42 6 17 68 190

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Statistics updated 2026-10-11