Access Statistics for isabelle Aimé

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Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A history of the brand management system	0	0	0	0	0	3	15	43
Challenges and Mutations of the Brand Management System	0	0	0	0	0	3	5	38
Digital Metamorphosis of the Organizations: Myth or Reality?	0	0	0	0	0	2	3	34
Digital transformation of marketing: fashion or organizational revolution?	0	0	0	0	1	3	5	136
Does digital transformation mean the end of marketing?	0	0	0	0	0	1	2	34
Is the brand manager system doomed to disappear in the age of data?	0	0	0	0	0	1	1	6
Le changement de nom de marque: clarification du concept et proposition d'une typologie	0	0	0	0	0	1	1	56
Le changement de nom de marque: définition, clarification et proposition d’une typologie	0	0	0	0	0	1	3	36
Le rôle central des experts dans la transformation digitale du marketing	0	0	0	0	1	3	5	78
Lessons from nearly a century of the brand management system	0	0	0	41	0	2	3	40
The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation	0	0	0	0	0	2	2	22
The brand manager’s challenges in the digital era	0	0	0	0	0	2	2	13
The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective	0	0	0	14	0	1	2	66
Total Working Papers	0	0	0	55	2	25	49	602

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Statistics updated 2025-03-03