Access Statistics for isabelle Aimé

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A history of the brand management system	0	0	0	0	0	0	12	43
Challenges and Mutations of the Brand Management System	0	0	0	0	0	0	4	38
Digital Metamorphosis of the Organizations: Myth or Reality?	0	0	0	0	0	1	4	35
Digital transformation of marketing: fashion or organizational revolution?	0	0	0	0	1	2	5	137
Does digital transformation mean the end of marketing?	0	0	0	0	0	0	1	34
Is the brand manager system doomed to disappear in the age of data?	0	0	0	0	0	0	1	6
Le changement de nom de marque: clarification du concept et proposition d'une typologie	0	0	0	0	0	0	1	56
Le changement de nom de marque: définition, clarification et proposition d’une typologie	0	0	0	0	0	0	2	36
Le rôle central des experts dans la transformation digitale du marketing	0	0	0	0	0	1	4	78
Lessons from nearly a century of the brand management system	0	0	0	41	0	1	3	41
The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation	0	0	0	0	0	0	2	22
The brand manager’s challenges in the digital era	0	0	0	0	0	0	2	13
The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective	0	0	0	14	0	0	2	66
Total Working Papers	0	0	0	55	1	5	43	605

Authors with papers registered in the RePEc Author Service.

Authors with no registered papers

LogEc provides access and usage statistics for services based on the RePEc data set.

Questions or comments? Please see our explanation of how the statistics are collected or e-mail

Statistics updated 2025-05-12