Access Statistics for isabelle Aimé

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A history of the brand management system 0 0 0 0 2 4 16 43
Challenges and Mutations of the Brand Management System 0 0 0 0 3 3 6 38
Digital Metamorphosis of the Organizations: Myth or Reality? 0 0 0 0 2 2 3 34
Digital transformation of marketing: fashion or organizational revolution? 0 0 0 0 2 3 4 135
Does digital transformation mean the end of marketing? 0 0 0 0 1 1 2 34
Is the brand manager system doomed to disappear in the age of data? 0 0 0 0 1 1 1 6
Le changement de nom de marque: clarification du concept et proposition d'une typologie 0 0 0 0 1 1 1 56
Le changement de nom de marque: définition, clarification et proposition d’une typologie 0 0 0 0 1 1 3 36
Le rôle central des experts dans la transformation digitale du marketing 0 0 0 0 2 2 4 77
Lessons from nearly a century of the brand management system 0 0 0 41 1 2 3 40
The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation 0 0 0 0 2 2 2 22
The brand manager’s challenges in the digital era 0 0 0 0 2 2 3 13
The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective 0 0 0 14 1 1 2 66
Total Working Papers 0 0 0 55 21 25 50 600


Statistics updated 2025-02-05