Access Statistics for isabelle Aimé

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A history of the brand management system	0	0	0	0	2	4	12	36
Challenges and Mutations of the Brand Management System	0	0	0	0	1	1	6	35
Digital Metamorphosis of the Organizations: Myth or Reality?	0	0	0	0	1	1	3	32
Digital transformation of marketing: fashion or organizational revolution?	0	0	0	0	0	0	3	132
Does digital transformation mean the end of marketing?	0	0	0	0	0	0	1	33
Is the brand manager system doomed to disappear in the age of data?	0	0	0	0	0	0	0	5
Le changement de nom de marque: clarification du concept et proposition d'une typologie	0	0	0	0	0	0	0	55
Le changement de nom de marque: définition, clarification et proposition d’une typologie	0	0	0	0	0	0	6	34
Le rôle central des experts dans la transformation digitale du marketing	0	0	0	0	0	0	2	74
Lessons from nearly a century of the brand management system	0	0	0	41	0	0	2	38
The brand manager system twenty years after Low and Fullerton’s critical-historical evaluation	0	0	0	0	0	0	3	20
The brand manager’s challenges in the digital era	0	0	0	0	0	0	1	11
The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective	0	0	0	14	0	1	1	65
Total Working Papers	0	0	0	55	4	7	40	570

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Statistics updated 2024-09-04