Access Statistics for Helena Baptista Alves

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Phenomenographic Analysis of the Social Marketing Concept 0 0 0 27 0 0 0 169
A model of university choice: an exploratory approach 0 0 1 199 1 2 13 634
An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing 0 1 1 148 0 2 2 335
Are we teaching social marketing properly? 0 1 1 30 0 1 1 82
LA MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITARIA: EL EJEMPLO DE LA UNIVERSIDADE DA BEIRA INTERIOR 1 1 3 950 1 4 16 4,214
MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS 0 0 1 1,387 0 1 4 3,990
Open innovative governance, transparency and citizens´ quality of life: An application to Portuguese municipalities 0 0 1 80 1 3 7 276
Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments 0 0 2 145 0 1 3 689
Student Satisfaction During and After Higher Education Service Consump tion 0 0 0 40 0 0 0 132
The Attraction of Students to the Undergraduate Degree Course in Admin istration 0 1 1 6 0 2 2 50
University Stakeholders: Identification and Classification by Importan ce 0 0 0 409 0 3 10 1,654
Total Working Papers 1 4 11 3,421 3 19 58 12,225

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A mathematical model for the customer dynamics based on marketing policy 0 0 0 3 0 0 0 21
A multi-country level analysis of the environmental attitudes and behaviours among young consumers 0 0 0 10 0 1 1 58
An Exploratory Research on the Stakeholders of a University 0 0 2 15 0 4 10 136
Bridging Intellectual Capital, Sustainable Development and Quality of Life in Higher Education Institutions 0 0 1 17 0 0 3 81
Can students’ satisfaction indexes be applied the same way in different countries? 0 0 0 4 0 0 2 23
Co-creation and innovation in public services 0 0 2 25 0 1 5 106
Conceptualizing social entrepreneurship: perspectives from the literature 0 0 0 15 0 1 3 84
Consumer experience and the valued elements in the three phases of purchase of a cultural event 0 0 2 13 0 2 7 52
Development of a model to analyze HEI image: a case based on a private and a public university 0 1 5 16 0 3 10 41
Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index 0 1 3 129 0 2 10 432
Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model 2 3 14 196 3 7 65 1,120
Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly 0 0 4 37 0 0 5 108
La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior 0 0 5 31 1 1 27 241
Linking municipal Best Value and market performance: the Portuguese experience 0 0 0 0 0 2 2 12
Measurement of Customer’s Tacit Knowledge in Small Rural Lodgings 0 0 0 4 0 2 4 36
Optimal control of the customer dynamics based on marketing policy 0 0 0 9 0 0 0 19
Public services marketing: casebook 0 0 0 17 0 0 0 72
Student Satisfaction Index in Portuguese Public Higher Education 0 0 0 36 0 0 0 84
Sustainable resource use and economic dynamics 0 0 0 5 0 0 0 41
The impact of choice factors on international students’ loyalty mediated by satisfaction 0 0 1 4 1 3 6 50
The measurement of perceived value in higher education: a unidimensional approach 0 0 3 21 0 0 8 79
The measurement of the construct satisfaction in higher education 0 0 1 41 0 0 5 107
UBICOOL - From Theory to Practice 0 0 0 0 1 1 1 36
Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources 0 0 1 16 0 0 7 73
Value co-creation: Concept and contexts of application and study 1 3 17 151 3 10 55 515
Total Journal Articles 3 8 61 815 9 40 236 3,627

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Statistics updated 2025-04-04