Access Statistics for Helena Baptista Alves

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Phenomenographic Analysis of the Social Marketing Concept 0 0 0 27 0 4 10 179
A model of university choice: an exploratory approach 0 0 1 200 0 4 19 653
An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing 0 0 1 149 0 4 12 347
Are we teaching social marketing properly? 0 1 3 33 0 4 11 94
LA MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITARIA: EL EJEMPLO DE LA UNIVERSIDADE DA BEIRA INTERIOR 0 1 2 953 0 1 8 4,227
MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS 0 0 2 1,389 0 5 17 4,011
Open innovative governance, transparency and citizens´ quality of life: An application to Portuguese municipalities 0 1 1 81 2 5 21 297
Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments 0 0 2 147 1 3 20 709
Student Satisfaction During and After Higher Education Service Consump tion 0 0 0 40 0 2 6 138
The Attraction of Students to the Undergraduate Degree Course in Admin istration 0 0 0 6 0 3 9 59
University Stakeholders: Identification and Classification by Importan ce 0 0 1 410 1 4 16 1,671
Total Working Papers 0 3 13 3,435 4 39 149 12,385

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A mathematical model for the customer dynamics based on marketing policy 0 0 1 5 0 2 12 35
A multi-country level analysis of the environmental attitudes and behaviours among young consumers 0 0 0 10 0 3 9 67
An Exploratory Research on the Stakeholders of a University 0 0 1 16 1 4 13 150
Bridging Intellectual Capital, Sustainable Development and Quality of Life in Higher Education Institutions 0 0 0 17 3 6 15 99
Can students’ satisfaction indexes be applied the same way in different countries? 0 0 0 4 0 2 7 30
Co-creation and innovation in public services 0 0 2 27 1 5 23 130
Conceptualizing social entrepreneurship: perspectives from the literature 0 0 0 15 1 1 11 96
Consumer experience and the valued elements in the three phases of purchase of a cultural event 0 0 3 16 0 4 15 68
Development of a model to analyze HEI image: a case based on a private and a public university 1 3 9 25 2 6 20 61
Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index 0 0 0 129 1 3 16 449
Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model 1 1 10 213 2 16 85 1,220
Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly 0 0 1 39 0 0 12 122
La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior 0 0 2 34 2 5 15 258
Linking municipal Best Value and market performance: the Portuguese experience 0 0 0 0 0 1 6 18
Measurement of Customer’s Tacit Knowledge in Small Rural Lodgings 0 0 0 4 0 4 10 46
Optimal control of the customer dynamics based on marketing policy 0 0 0 9 0 6 17 36
Public services marketing: casebook 0 0 0 17 0 3 7 79
Student Satisfaction Index in Portuguese Public Higher Education 0 0 0 36 1 3 17 101
Sustainable resource use and economic dynamics 0 0 0 5 0 3 6 47
The impact of choice factors on international students’ loyalty mediated by satisfaction 0 0 0 4 0 0 10 60
The measurement of perceived value in higher education: a unidimensional approach 1 2 3 24 2 6 22 101
The measurement of the construct satisfaction in higher education 0 0 2 44 1 2 19 129
UBICOOL - From Theory to Practice 0 0 0 0 1 4 9 46
Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources 0 0 0 17 1 1 7 83
Value co-creation: Concept and contexts of application and study 2 3 12 164 4 12 65 590
Total Journal Articles 5 9 46 874 23 102 448 4,121

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Statistics updated 2026-07-10