Access Statistics for Helena Baptista Alves

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Phenomenographic Analysis of the Social Marketing Concept 0 0 0 27 3 5 5 174
A model of university choice: an exploratory approach 0 0 1 200 7 8 15 647
An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing 0 0 2 149 2 3 8 341
Are we teaching social marketing properly? 1 1 2 31 6 6 8 89
LA MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITARIA: EL EJEMPLO DE LA UNIVERSIDADE DA BEIRA INTERIOR 0 0 3 952 1 5 15 4,226
MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS 0 1 2 1,389 6 7 14 4,003
Open innovative governance, transparency and citizens´ quality of life: An application to Portuguese municipalities 0 0 0 80 6 12 17 291
Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments 0 0 2 147 4 8 18 706
Student Satisfaction During and After Higher Education Service Consump tion 0 0 0 40 2 3 3 135
The Attraction of Students to the Undergraduate Degree Course in Admin istration 0 0 1 6 3 3 5 54
University Stakeholders: Identification and Classification by Importan ce 0 0 1 410 3 9 14 1,665
Total Working Papers 1 2 14 3,431 43 69 122 12,331

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A mathematical model for the customer dynamics based on marketing policy 0 0 2 5 1 2 6 27
A multi-country level analysis of the environmental attitudes and behaviours among young consumers 0 0 0 10 1 2 3 61
An Exploratory Research on the Stakeholders of a University 0 0 1 16 6 7 11 146
Bridging Intellectual Capital, Sustainable Development and Quality of Life in Higher Education Institutions 0 0 0 17 2 4 11 92
Can students’ satisfaction indexes be applied the same way in different countries? 0 0 0 4 0 0 4 27
Co-creation and innovation in public services 1 2 2 27 9 10 17 122
Conceptualizing social entrepreneurship: perspectives from the literature 0 0 0 15 3 3 6 90
Consumer experience and the valued elements in the three phases of purchase of a cultural event 0 1 2 15 1 5 9 61
Development of a model to analyze HEI image: a case based on a private and a public university 0 0 2 18 1 2 7 48
Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index 0 0 0 129 2 5 10 442
Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model 1 5 16 210 12 31 69 1,184
Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly 0 0 2 39 7 7 14 122
La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior 0 1 3 34 4 7 12 252
Linking municipal Best Value and market performance: the Portuguese experience 0 0 0 0 3 4 5 16
Measurement of Customer’s Tacit Knowledge in Small Rural Lodgings 0 0 0 4 3 4 7 41
Optimal control of the customer dynamics based on marketing policy 0 0 0 9 6 10 10 29
Public services marketing: casebook 0 0 0 17 0 1 2 74
Student Satisfaction Index in Portuguese Public Higher Education 0 0 0 36 2 6 10 94
Sustainable resource use and economic dynamics 0 0 0 5 3 3 3 44
The impact of choice factors on international students’ loyalty mediated by satisfaction 0 0 0 4 2 6 8 56
The measurement of perceived value in higher education: a unidimensional approach 0 0 1 22 6 11 15 94
The measurement of the construct satisfaction in higher education 0 0 3 44 4 7 17 124
UBICOOL - From Theory to Practice 0 0 0 0 1 3 5 40
Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources 0 0 1 17 2 3 8 81
Value co-creation: Concept and contexts of application and study 2 5 13 161 10 26 68 575
Total Journal Articles 4 14 48 858 91 169 337 3,942

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Statistics updated 2026-02-12