Access Statistics for Helena Baptista Alves

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Phenomenographic Analysis of the Social Marketing Concept 0 0 0 27 1 1 11 180
A model of university choice: an exploratory approach 0 0 0 200 1 1 17 654
An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing 0 0 1 149 0 1 12 348
Are we teaching social marketing properly? 0 0 3 33 0 0 11 94
LA MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITARIA: EL EJEMPLO DE LA UNIVERSIDADE DA BEIRA INTERIOR 0 0 1 953 0 0 7 4,227
MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS 0 0 2 1,389 0 2 18 4,013
Open innovative governance, transparency and citizens´ quality of life: An application to Portuguese municipalities 0 0 1 81 0 0 20 297
Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments 0 0 0 147 1 2 17 711
Student Satisfaction During and After Higher Education Service Consump tion 0 0 0 40 1 1 7 139
The Attraction of Students to the Undergraduate Degree Course in Admin istration 0 0 0 6 1 2 10 61
University Stakeholders: Identification and Classification by Importan ce 0 0 0 410 0 1 16 1,672
Total Working Papers 0 0 8 3,435 5 11 146 12,396


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A mathematical model for the customer dynamics based on marketing policy 0 0 0 5 0 2 13 37
A multi-country level analysis of the environmental attitudes and behaviours among young consumers 0 0 0 10 0 1 9 68
An Exploratory Research on the Stakeholders of a University 0 2 3 18 1 3 16 153
Bridging Intellectual Capital, Sustainable Development and Quality of Life in Higher Education Institutions 0 0 0 17 0 2 13 101
Can students’ satisfaction indexes be applied the same way in different countries? 0 0 0 4 0 0 6 30
Co-creation and innovation in public services 0 0 2 27 2 2 23 132
Conceptualizing social entrepreneurship: perspectives from the literature 0 0 0 15 0 1 12 97
Consumer experience and the valued elements in the three phases of purchase of a cultural event 0 0 3 16 0 1 14 69
Development of a model to analyze HEI image: a case based on a private and a public university 1 1 8 26 1 2 17 63
Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index 0 0 0 129 0 1 16 450
Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model 0 0 8 213 1 7 85 1,227
Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly 0 0 0 39 0 0 11 122
La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior 0 0 1 34 1 2 16 260
Linking municipal Best Value and market performance: the Portuguese experience 0 0 0 0 0 2 8 20
Measurement of Customer’s Tacit Knowledge in Small Rural Lodgings 0 0 0 4 0 0 10 46
Optimal control of the customer dynamics based on marketing policy 0 0 0 9 0 0 17 36
Public services marketing: casebook 0 0 0 17 1 1 8 80
Student Satisfaction Index in Portuguese Public Higher Education 0 0 0 36 0 0 16 101
Sustainable resource use and economic dynamics 0 0 0 5 0 0 6 47
The impact of choice factors on international students’ loyalty mediated by satisfaction 0 1 1 5 0 1 11 61
The measurement of perceived value in higher education: a unidimensional approach 0 0 2 24 1 3 24 104
The measurement of the construct satisfaction in higher education 0 0 0 44 0 0 16 129
UBICOOL - From Theory to Practice 0 0 0 0 0 1 10 47
Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources 0 0 0 17 0 1 6 84
Value co-creation: Concept and contexts of application and study 2 3 12 167 2 4 51 594
Total Journal Articles 3 7 40 881 10 37 434 4,158


Statistics updated 2026-10-11