Access Statistics for Helena Baptista Alves

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Phenomenographic Analysis of the Social Marketing Concept 0 0 0 27 0 0 0 169
A model of university choice: an exploratory approach 0 1 1 200 0 4 8 639
An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing 0 1 2 149 1 4 6 339
Are we teaching social marketing properly? 0 0 1 30 0 0 2 83
LA MEDICIÓN DE LA SATISFACCIÓN EN LA ENSEÑANZA UNIVERSITARIA: EL EJEMPLO DE LA UNIVERSIDADE DA BEIRA INTERIOR 0 0 3 952 2 3 13 4,223
MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS 0 1 1 1,388 0 1 7 3,996
Open innovative governance, transparency and citizens´ quality of life: An application to Portuguese municipalities 0 0 0 80 4 6 11 283
Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments 0 0 2 147 1 7 11 699
Student Satisfaction During and After Higher Education Service Consump tion 0 0 0 40 0 0 0 132
The Attraction of Students to the Undergraduate Degree Course in Admin istration 0 0 1 6 0 0 3 51
University Stakeholders: Identification and Classification by Importan ce 0 0 1 410 2 2 7 1,658
Total Working Papers 0 3 12 3,429 10 27 68 12,272

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A mathematical model for the customer dynamics based on marketing policy 0 1 2 5 0 2 4 25
A multi-country level analysis of the environmental attitudes and behaviours among young consumers 0 0 0 10 0 1 2 59
An Exploratory Research on the Stakeholders of a University 0 1 1 16 0 2 7 139
Bridging Intellectual Capital, Sustainable Development and Quality of Life in Higher Education Institutions 0 0 0 17 1 3 9 89
Can students’ satisfaction indexes be applied the same way in different countries? 0 0 0 4 0 3 4 27
Co-creation and innovation in public services 1 1 1 26 1 4 8 113
Conceptualizing social entrepreneurship: perspectives from the literature 0 0 0 15 0 2 5 87
Consumer experience and the valued elements in the three phases of purchase of a cultural event 1 2 2 15 3 5 10 59
Development of a model to analyze HEI image: a case based on a private and a public university 0 1 3 18 1 3 10 47
Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index 0 0 2 129 0 4 8 437
Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model 2 3 14 207 5 17 48 1,158
Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly 0 0 2 39 0 4 7 115
La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior 0 1 2 33 0 2 5 245
Linking municipal Best Value and market performance: the Portuguese experience 0 0 0 0 1 1 3 13
Measurement of Customer’s Tacit Knowledge in Small Rural Lodgings 0 0 0 4 0 1 3 37
Optimal control of the customer dynamics based on marketing policy 0 0 0 9 2 2 2 21
Public services marketing: casebook 0 0 0 17 1 2 2 74
Student Satisfaction Index in Portuguese Public Higher Education 0 0 0 36 1 4 5 89
Sustainable resource use and economic dynamics 0 0 0 5 0 0 0 41
The impact of choice factors on international students’ loyalty mediated by satisfaction 0 0 0 4 3 3 7 53
The measurement of perceived value in higher education: a unidimensional approach 0 0 1 22 3 6 7 86
The measurement of the construct satisfaction in higher education 0 1 3 44 1 6 11 118
UBICOOL - From Theory to Practice 0 0 0 0 1 1 3 38
Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources 0 0 1 17 1 2 6 79
Value co-creation: Concept and contexts of application and study 1 3 10 157 8 23 54 557
Total Journal Articles 5 14 44 849 33 103 230 3,806

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Statistics updated 2025-12-06