Access Statistics for Olga Alkanova
Author contact details at EconPapers.
| Working Paper | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Brand equity in modern marketing theory | 1 | 1 | 1 | 9 | 2 | 2 | 3 | 28 |
| The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study | 0 | 0 | 0 | 2 | 1 | 1 | 1 | 21 |
| Total Working Papers | 1 | 1 | 1 | 11 | 3 | 3 | 4 | 49 |
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