Access Statistics for Olga Alkanova

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Brand equity in modern marketing theory 1 1 2 5 1 3 7 17
The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study 0 0 0 1 1 2 3 14
Total Working Papers 1 1 2 6 2 5 10 31


Statistics updated 2021-06-03