Access Statistics for Olga Alkanova

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Brand equity in modern marketing theory 0 0 0 9 0 0 4 32
The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study 0 0 0 2 0 0 7 28
Total Working Papers 0 0 0 11 0 0 11 60


Statistics updated 2026-10-11