Access Statistics for Eva Anderl
Author contact details at EconPapers.
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys | 0 | 0 | 0 | 2 | 1 | 3 | 8 | 13 |
| Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit | 0 | 1 | 1 | 4 | 3 | 5 | 8 | 17 |
| Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns | 0 | 0 | 3 | 35 | 2 | 11 | 19 | 97 |
| Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys | 0 | 2 | 5 | 160 | 3 | 6 | 50 | 497 |
| How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts | 0 | 0 | 0 | 0 | 2 | 2 | 5 | 12 |
| Mapping the customer journey: Lessons learned from graph-based online attribution modeling | 2 | 7 | 30 | 473 | 10 | 29 | 145 | 1,213 |
| Total Journal Articles | 2 | 10 | 39 | 674 | 21 | 56 | 235 | 1,849 |
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