Access Statistics for Eva Anderl
Author contact details at EconPapers.
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys | 0 | 0 | 0 | 2 | 1 | 2 | 2 | 7 |
| Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit | 0 | 0 | 0 | 3 | 0 | 0 | 2 | 9 |
| Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns | 0 | 2 | 4 | 35 | 0 | 3 | 7 | 83 |
| Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys | 1 | 2 | 3 | 158 | 2 | 5 | 11 | 458 |
| How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 8 |
| Mapping the customer journey: Lessons learned from graph-based online attribution modeling | 5 | 9 | 27 | 461 | 19 | 44 | 122 | 1,159 |
| Total Journal Articles | 6 | 13 | 34 | 659 | 22 | 54 | 149 | 1,724 |
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