Access Statistics for Eva Anderl
Author contact details at EconPapers.
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys | 1 | 1 | 1 | 3 | 1 | 1 | 10 | 15 |
| Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit | 0 | 0 | 1 | 4 | 0 | 0 | 8 | 17 |
| Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns | 0 | 0 | 2 | 35 | 0 | 1 | 20 | 100 |
| Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys | 0 | 0 | 3 | 160 | 0 | 0 | 44 | 499 |
| How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts | 0 | 1 | 1 | 1 | 2 | 6 | 12 | 20 |
| Mapping the customer journey: Lessons learned from graph-based online attribution modeling | 0 | 5 | 26 | 481 | 9 | 25 | 125 | 1,257 |
| Total Journal Articles | 1 | 7 | 34 | 684 | 12 | 33 | 219 | 1,908 |
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