Access Statistics for Eva Anderl

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys 0 0 1 2 0 0 3 5
Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit 0 0 1 3 0 1 4 9
Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns 0 0 6 32 0 1 9 78
Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys 0 0 5 155 0 0 12 447
How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts 0 0 0 0 0 4 5 7
Mapping the customer journey: Lessons learned from graph-based online attribution modeling 0 5 25 443 2 19 71 1,068
Total Journal Articles 0 5 38 635 2 25 104 1,614


Statistics updated 2025-05-12