Access Statistics for Eva Anderl

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys 0 0 2 2 0 0 5 5
Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit 0 0 1 3 1 1 5 8
Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns 1 1 8 32 1 1 10 77
Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys 0 1 8 155 0 2 19 447
How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts 0 0 0 0 0 0 3 3
Mapping the customer journey: Lessons learned from graph-based online attribution modeling 3 5 29 438 6 18 78 1,049
Total Journal Articles 4 7 48 630 8 22 120 1,589


Statistics updated 2025-02-05