Access Statistics for Bart J. Bronnenberg
Author contact details at EconPapers.
| Working Paper | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| The Evolution of Brand Preferences: Evidence from Consumer Migration | 0 | 0 | 0 | 106 | 2 | 2 | 9 | 313 |
| Total Working Papers | 0 | 0 | 0 | 106 | 2 | 2 | 9 | 313 |
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Brand History, Geography, and the Persistence of Brand Shares | 1 | 2 | 5 | 411 | 3 | 5 | 15 | 1,188 |
| Brand competition in CPG industries: Sustaining large local advantages with little product differentiation | 0 | 0 | 0 | 39 | 4 | 4 | 4 | 287 |
| Measuring long-run marketing effects and their implications for long-run marketing decisions | 0 | 0 | 0 | 49 | 2 | 3 | 4 | 270 |
| Spatial Models in Marketing | 0 | 1 | 1 | 225 | 0 | 4 | 5 | 663 |
| Total Journal Articles | 1 | 3 | 6 | 724 | 9 | 16 | 28 | 2,408 |
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