Access Statistics for Bart J. Bronnenberg

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
The Evolution of Brand Preferences: Evidence from Consumer Migration 0 0 1 105 0 1 6 301
Total Working Papers 0 0 1 105 0 1 6 301


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Brand History, Geography, and the Persistence of Brand Shares 0 0 0 405 0 1 6 1,170
Brand competition in CPG industries: Sustaining large local advantages with little product differentiation 0 0 0 38 0 0 1 282
Measuring long-run marketing effects and their implications for long-run marketing decisions 0 0 0 49 0 0 7 265
Spatial Models in Marketing 0 0 0 224 2 2 7 658
Total Journal Articles 0 0 0 716 2 3 21 2,375


Statistics updated 2024-06-06