Access Statistics for Bart J. Bronnenberg
Author contact details at EconPapers.
| Working Paper | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| The Evolution of Brand Preferences: Evidence from Consumer Migration | 0 | 1 | 1 | 107 | 3 | 13 | 20 | 326 |
| Total Working Papers | 0 | 1 | 1 | 107 | 3 | 13 | 20 | 326 |
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Brand History, Geography, and the Persistence of Brand Shares | 0 | 1 | 4 | 412 | 1 | 8 | 21 | 1,196 |
| Brand competition in CPG industries: Sustaining large local advantages with little product differentiation | 0 | 0 | 0 | 39 | 1 | 6 | 10 | 293 |
| Measuring long-run marketing effects and their implications for long-run marketing decisions | 0 | 0 | 0 | 49 | 1 | 7 | 11 | 277 |
| Spatial Models in Marketing | 0 | 0 | 1 | 225 | 0 | 2 | 7 | 665 |
| Total Journal Articles | 0 | 1 | 5 | 725 | 3 | 23 | 49 | 2,431 |
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