Access Statistics for Bart J. Bronnenberg
Author contact details at EconPapers.
| Working Paper | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| The Evolution of Brand Preferences: Evidence from Consumer Migration | 0 | 0 | 2 | 108 | 0 | 1 | 23 | 334 |
| Total Working Papers | 0 | 0 | 2 | 108 | 0 | 1 | 23 | 334 |
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Brand History, Geography, and the Persistence of Brand Shares | 0 | 0 | 4 | 413 | 2 | 8 | 31 | 1,214 |
| Brand competition in CPG industries: Sustaining large local advantages with little product differentiation | 0 | 0 | 0 | 39 | 0 | 1 | 11 | 294 |
| Measuring long-run marketing effects and their implications for long-run marketing decisions | 0 | 0 | 0 | 49 | 0 | 0 | 12 | 279 |
| Spatial Models in Marketing | 0 | 0 | 1 | 225 | 0 | 0 | 7 | 666 |
| Total Journal Articles | 0 | 0 | 5 | 726 | 2 | 9 | 61 | 2,453 |
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