Access Statistics for Bart J. Bronnenberg
Author contact details at EconPapers.
| Working Paper | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| The Evolution of Brand Preferences: Evidence from Consumer Migration | 1 | 1 | 1 | 107 | 10 | 12 | 18 | 323 |
| Total Working Papers | 1 | 1 | 1 | 107 | 10 | 12 | 18 | 323 |
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Brand History, Geography, and the Persistence of Brand Shares | 1 | 2 | 4 | 412 | 4 | 10 | 20 | 1,195 |
| Brand competition in CPG industries: Sustaining large local advantages with little product differentiation | 0 | 0 | 0 | 39 | 5 | 9 | 9 | 292 |
| Measuring long-run marketing effects and their implications for long-run marketing decisions | 0 | 0 | 0 | 49 | 4 | 8 | 10 | 276 |
| Spatial Models in Marketing | 0 | 0 | 1 | 225 | 0 | 2 | 7 | 665 |
| Total Journal Articles | 1 | 2 | 5 | 725 | 13 | 29 | 46 | 2,428 |
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