| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A Bayesian Model to Forecast New Product Performance in Domestic and International Markets |
0 |
0 |
1 |
96 |
1 |
2 |
6 |
429 |
| A Dynamic Model of Channel Member Strategies for Marketing Expenditures |
0 |
0 |
4 |
31 |
0 |
0 |
7 |
110 |
| A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice |
0 |
0 |
1 |
38 |
0 |
3 |
4 |
144 |
| A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category |
0 |
0 |
4 |
54 |
0 |
1 |
10 |
171 |
| A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data |
0 |
0 |
0 |
0 |
2 |
2 |
7 |
1,199 |
| A new multivariate count data model to study multi-category physician prescription behavior |
0 |
0 |
1 |
48 |
0 |
1 |
4 |
172 |
| Accounting for Primary and Secondary Demand Effects with Aggregate Data |
0 |
0 |
0 |
17 |
1 |
1 |
2 |
63 |
| Advertising strategies in a franchise system |
0 |
0 |
1 |
61 |
0 |
0 |
1 |
235 |
| An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics |
0 |
2 |
6 |
107 |
1 |
5 |
28 |
447 |
| An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly |
1 |
1 |
3 |
40 |
1 |
2 |
5 |
111 |
| An Empirical Investigation of the "Dynamic McFadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure |
0 |
0 |
0 |
0 |
1 |
2 |
2 |
484 |
| Assessing the Effect of Marketing Investments in a Business Marketing Context |
0 |
0 |
0 |
13 |
0 |
1 |
4 |
76 |
| Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia |
0 |
0 |
1 |
17 |
0 |
1 |
6 |
43 |
| Balancing Profitability and Customer Welfare in a Supermarket Chain |
0 |
0 |
5 |
20 |
1 |
2 |
14 |
115 |
| Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models |
0 |
0 |
1 |
15 |
0 |
2 |
6 |
95 |
| Blogs, Advertising, and Local-Market Movie Box Office Performance |
0 |
0 |
5 |
17 |
0 |
1 |
8 |
72 |
| Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? |
1 |
1 |
1 |
1 |
1 |
1 |
2 |
2 |
| Call for Papers --- Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science |
0 |
0 |
0 |
4 |
1 |
1 |
2 |
38 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
50 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
29 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
5 |
0 |
0 |
0 |
48 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
23 |
0 |
0 |
0 |
131 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
2 |
0 |
0 |
0 |
21 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
1 |
0 |
1 |
1 |
33 |
| Comment |
0 |
0 |
0 |
1 |
0 |
0 |
0 |
18 |
| Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories” |
0 |
0 |
1 |
4 |
0 |
0 |
2 |
9 |
| Competitive Entry and Pricing Responses to Product Innovation |
0 |
0 |
0 |
1 |
0 |
0 |
8 |
15 |
| Complementarities and the Demand for Home Broadband Internet Services |
0 |
0 |
0 |
21 |
0 |
0 |
2 |
130 |
| Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets |
2 |
4 |
15 |
23 |
3 |
7 |
29 |
48 |
| Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors |
0 |
0 |
1 |
14 |
0 |
0 |
3 |
32 |
| Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions |
0 |
0 |
3 |
5 |
0 |
0 |
7 |
13 |
| Editorial—Marketing Science and Big Data |
0 |
0 |
1 |
64 |
0 |
1 |
6 |
204 |
| Editors’ note |
0 |
0 |
1 |
8 |
0 |
0 |
1 |
32 |
| Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets |
0 |
0 |
0 |
40 |
0 |
0 |
0 |
190 |
| Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together? |
0 |
0 |
2 |
319 |
0 |
1 |
8 |
1,806 |
| Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants |
0 |
0 |
0 |
166 |
0 |
1 |
5 |
628 |
| Empirical Analysis of a Dynamic Duopoly Model of Competition |
0 |
0 |
0 |
0 |
0 |
1 |
1 |
434 |
| Empirical Analysis of a Dynamic Duopoly Model of Competition |
0 |
0 |
3 |
8 |
0 |
3 |
11 |
25 |
| Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data |
0 |
0 |
1 |
51 |
0 |
0 |
2 |
209 |
| Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis |
1 |
1 |
1 |
514 |
1 |
5 |
9 |
1,497 |
| Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments |
0 |
0 |
3 |
36 |
1 |
2 |
19 |
119 |
| Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors |
0 |
0 |
2 |
4 |
1 |
1 |
13 |
21 |
| Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis |
0 |
0 |
6 |
6 |
2 |
3 |
14 |
18 |
| Geography as branding: Descriptive evidence from Taobao |
0 |
0 |
1 |
4 |
1 |
2 |
9 |
81 |
| Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India |
0 |
0 |
3 |
4 |
0 |
1 |
9 |
13 |
| Impact of Competition on Product Decisions: Movie Choices of Exhibitors |
0 |
0 |
0 |
21 |
0 |
0 |
4 |
120 |
| Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India |
1 |
1 |
2 |
8 |
1 |
3 |
7 |
25 |
| Inertia and Variety Seeking in a Model of Brand-Purchase Timing |
0 |
0 |
0 |
4 |
1 |
1 |
1 |
80 |
| Information, learning, and drug diffusion: The case of Cox-2 inhibitors |
0 |
0 |
0 |
35 |
2 |
3 |
6 |
157 |
| Introduction to the Special Issue on Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
78 |
0 |
0 |
0 |
177 |
| Introduction to the special issue on new econometric models in marketing |
0 |
0 |
0 |
6 |
0 |
1 |
3 |
49 |
| Investigating Consumer Purchase Behavior in Related Technology Product Categories |
0 |
0 |
3 |
53 |
1 |
1 |
8 |
220 |
| Investigating Dynamic Multifirm Market Interactions in Price and Advertising |
0 |
0 |
1 |
13 |
0 |
0 |
3 |
58 |
| Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households |
0 |
1 |
2 |
123 |
2 |
3 |
8 |
294 |
| Investigating brand preferences across social groups and consumption contexts |
0 |
0 |
0 |
23 |
0 |
0 |
1 |
156 |
| Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior |
0 |
0 |
0 |
49 |
0 |
0 |
5 |
195 |
| Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects |
0 |
0 |
1 |
25 |
0 |
0 |
1 |
74 |
| Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media” |
0 |
0 |
0 |
0 |
0 |
0 |
2 |
4 |
| It’s About Time: A Call for More Longitudinal Consumer Research Insights |
0 |
0 |
0 |
10 |
1 |
1 |
2 |
33 |
| Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry |
0 |
0 |
0 |
11 |
0 |
0 |
0 |
35 |
| Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts |
0 |
0 |
1 |
4 |
0 |
1 |
8 |
14 |
| Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market |
0 |
0 |
1 |
72 |
0 |
1 |
5 |
394 |
| Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach |
1 |
1 |
8 |
27 |
3 |
3 |
16 |
52 |
| Marketing and Data Science: Together the Future is Ours |
0 |
0 |
0 |
18 |
0 |
1 |
3 |
56 |
| Measuring Cross-Category Price Effects with Aggregate Store Data |
0 |
0 |
1 |
9 |
0 |
0 |
4 |
82 |
| Measuring marketing‐mix effects in the 32/64 bit video‐game console market |
0 |
1 |
1 |
17 |
0 |
1 |
2 |
85 |
| Measuring the effects of new brand introduction on inter-brand strategic interaction |
0 |
0 |
0 |
36 |
0 |
1 |
3 |
179 |
| Modeling and Forecasting the Sales of Technology Products |
0 |
0 |
1 |
230 |
0 |
1 |
3 |
607 |
| Nonparametric Discrete Choice Models With Unobserved Heterogeneity |
0 |
0 |
0 |
133 |
0 |
0 |
0 |
260 |
| Panel data analysis of household brand choices |
0 |
1 |
1 |
276 |
0 |
1 |
6 |
625 |
| Passing the message: Peer outreach about COVID-19 precautions in Zambia |
0 |
0 |
0 |
0 |
2 |
3 |
8 |
8 |
| Personalization in Email Marketing: The Role of Noninformative Advertising Content |
0 |
8 |
28 |
92 |
6 |
21 |
87 |
360 |
| Pharmaceutical Product Recalls: Category Effects and Competitor Response |
0 |
0 |
2 |
13 |
1 |
1 |
8 |
42 |
| Price Reactions to Rivals’ Local Channel Exits |
0 |
0 |
1 |
6 |
0 |
0 |
3 |
60 |
| Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway |
0 |
0 |
0 |
4 |
0 |
0 |
2 |
21 |
| Pricing Strategies in a Dynamic Duopoly: A Differential Game Model |
0 |
0 |
2 |
47 |
0 |
1 |
5 |
135 |
| Product line extensions and competitive market interactions: An empirical analysis |
0 |
0 |
1 |
256 |
0 |
1 |
29 |
616 |
| Promotion Spillovers: Drug Detailing in Combination Therapy |
0 |
0 |
2 |
10 |
2 |
2 |
6 |
33 |
| Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice |
0 |
0 |
1 |
30 |
1 |
1 |
8 |
130 |
| Quantifying the Economic Value of Warranties in the U.S. Server Market |
0 |
1 |
2 |
4 |
1 |
2 |
3 |
63 |
| Research Note--Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands |
0 |
0 |
0 |
6 |
1 |
2 |
5 |
77 |
| Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels |
0 |
0 |
0 |
28 |
0 |
0 |
5 |
119 |
| Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis |
1 |
1 |
2 |
231 |
6 |
6 |
9 |
484 |
| Retail store formats, competition and shopper behavior: A Systematic review |
1 |
2 |
24 |
114 |
2 |
8 |
61 |
270 |
| Retailer Pricing and Competitive Effects |
0 |
0 |
0 |
28 |
0 |
0 |
4 |
118 |
| Satisfaction Spillovers Across Categories |
0 |
0 |
1 |
4 |
1 |
1 |
3 |
32 |
| Search and Learning at a Daily Deals Website |
0 |
1 |
1 |
12 |
2 |
5 |
10 |
49 |
| Semiparametric Estimation of Brand Choice Behavior |
0 |
0 |
0 |
31 |
0 |
0 |
3 |
76 |
| Service Quality Variability and Termination Behavior |
0 |
0 |
0 |
6 |
0 |
1 |
1 |
54 |
| Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales |
0 |
0 |
2 |
5 |
0 |
0 |
10 |
18 |
| Simulated maximum likelihood estimation of the sequential search model |
0 |
0 |
0 |
0 |
2 |
2 |
2 |
2 |
| Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry |
0 |
0 |
1 |
26 |
2 |
3 |
8 |
142 |
| Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced? |
0 |
0 |
1 |
259 |
0 |
0 |
1 |
604 |
| Strategic Pricing and Detailing Behavior in International Markets |
0 |
0 |
3 |
23 |
0 |
0 |
3 |
76 |
| Structural Modeling in Marketing: Review and Assessment |
0 |
0 |
0 |
30 |
0 |
1 |
3 |
133 |
| Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing |
2 |
2 |
8 |
43 |
3 |
3 |
17 |
195 |
| Structural models of complementary choices |
0 |
0 |
0 |
20 |
1 |
3 |
5 |
153 |
| Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior |
0 |
0 |
0 |
4 |
1 |
1 |
2 |
16 |
| The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service |
0 |
0 |
0 |
47 |
0 |
1 |
1 |
228 |
| The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets |
1 |
1 |
7 |
124 |
2 |
3 |
25 |
496 |
| The Proportional Hazard Model for Purchase Timing: A Comparison of Alternative Specifications |
0 |
0 |
0 |
3 |
0 |
1 |
7 |
709 |
| The role of self selection, usage uncertainty and learning in the demand for local telephone service |
0 |
0 |
0 |
98 |
1 |
1 |
5 |
328 |
| Time-Varying Competition |
0 |
0 |
1 |
3 |
0 |
1 |
4 |
57 |
| Tipping and Concentration in Markets with Indirect Network Effects |
1 |
1 |
28 |
79 |
4 |
8 |
116 |
306 |
| Understanding Store-Brand Purchase Behavior Across Categories |
0 |
1 |
1 |
23 |
0 |
1 |
4 |
119 |
| Variety Seeking, Purchase Timing, and the "Lightning Bolt" Brand Choice Model |
0 |
0 |
0 |
10 |
0 |
3 |
4 |
72 |
| Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales |
0 |
1 |
5 |
7 |
1 |
5 |
18 |
24 |
| What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales |
0 |
0 |
3 |
5 |
0 |
0 |
6 |
14 |
| Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone |
0 |
0 |
0 |
4 |
0 |
1 |
1 |
42 |
| Total Journal Articles |
13 |
33 |
228 |
4,919 |
72 |
173 |
880 |
20,372 |
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