| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A Bayesian Model to Forecast New Product Performance in Domestic and International Markets |
0 |
0 |
1 |
97 |
0 |
2 |
9 |
436 |
| A Dynamic Model of Channel Member Strategies for Marketing Expenditures |
0 |
0 |
0 |
31 |
0 |
2 |
9 |
119 |
| A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice |
0 |
0 |
0 |
38 |
0 |
3 |
6 |
150 |
| A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category |
0 |
1 |
2 |
56 |
2 |
6 |
19 |
190 |
| A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data |
0 |
0 |
0 |
0 |
1 |
4 |
13 |
1,210 |
| A new multivariate count data model to study multi-category physician prescription behavior |
0 |
0 |
0 |
48 |
0 |
3 |
8 |
180 |
| Accounting for Primary and Secondary Demand Effects with Aggregate Data |
0 |
0 |
0 |
17 |
0 |
1 |
5 |
67 |
| Advertising strategies in a franchise system |
0 |
0 |
0 |
61 |
0 |
2 |
5 |
240 |
| An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics |
0 |
1 |
5 |
111 |
1 |
6 |
32 |
477 |
| An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly |
1 |
1 |
3 |
42 |
1 |
3 |
14 |
123 |
| An Empirical Investigation of the "Dynamic McFadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure |
0 |
0 |
0 |
0 |
3 |
4 |
8 |
490 |
| Assessing the Effect of Marketing Investments in a Business Marketing Context |
0 |
0 |
1 |
14 |
0 |
2 |
12 |
87 |
| Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia |
0 |
1 |
1 |
18 |
1 |
5 |
20 |
62 |
| Balancing Profitability and Customer Welfare in a Supermarket Chain |
0 |
1 |
1 |
21 |
1 |
7 |
22 |
135 |
| Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models |
0 |
0 |
0 |
15 |
1 |
4 |
16 |
110 |
| Blogs, Advertising, and Local-Market Movie Box Office Performance |
0 |
0 |
0 |
17 |
0 |
3 |
8 |
80 |
| Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? |
0 |
0 |
1 |
1 |
1 |
3 |
15 |
16 |
| Call for Papers --- Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science |
0 |
0 |
0 |
4 |
0 |
1 |
6 |
43 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
5 |
0 |
2 |
2 |
50 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
2 |
0 |
1 |
3 |
24 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
0 |
0 |
2 |
9 |
59 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
23 |
0 |
1 |
2 |
133 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
1 |
0 |
1 |
5 |
38 |
| Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
0 |
0 |
1 |
2 |
31 |
| Comment |
0 |
0 |
0 |
1 |
0 |
1 |
2 |
20 |
| Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories” |
0 |
0 |
0 |
4 |
0 |
4 |
10 |
19 |
| Competitive Entry and Pricing Responses to Product Innovation |
0 |
0 |
0 |
1 |
1 |
3 |
5 |
20 |
| Complementarities and the Demand for Home Broadband Internet Services |
0 |
0 |
0 |
21 |
0 |
1 |
10 |
140 |
| Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets |
4 |
6 |
25 |
45 |
7 |
27 |
87 |
130 |
| Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors |
0 |
0 |
0 |
14 |
0 |
5 |
16 |
48 |
| Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions |
3 |
7 |
14 |
19 |
5 |
15 |
31 |
44 |
| Editorial—Marketing Science and Big Data |
1 |
1 |
5 |
69 |
2 |
10 |
36 |
239 |
| Editors’ note |
0 |
0 |
0 |
8 |
0 |
1 |
6 |
38 |
| Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets |
0 |
0 |
0 |
40 |
2 |
7 |
13 |
203 |
| Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together? |
0 |
1 |
1 |
320 |
0 |
5 |
13 |
1,818 |
| Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants |
0 |
0 |
1 |
167 |
0 |
2 |
14 |
642 |
| Empirical Analysis of a Dynamic Duopoly Model of Competition |
0 |
0 |
0 |
0 |
0 |
1 |
7 |
440 |
| Empirical Analysis of a Dynamic Duopoly Model of Competition |
0 |
0 |
1 |
9 |
1 |
3 |
21 |
43 |
| Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data |
0 |
0 |
0 |
51 |
0 |
4 |
13 |
222 |
| Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis |
0 |
1 |
3 |
516 |
1 |
2 |
22 |
1,515 |
| Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments |
0 |
0 |
1 |
37 |
0 |
1 |
10 |
128 |
| Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors |
0 |
0 |
0 |
4 |
0 |
4 |
12 |
32 |
| Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis |
0 |
0 |
3 |
9 |
2 |
14 |
41 |
56 |
| Geography as branding: Descriptive evidence from Taobao |
0 |
0 |
0 |
4 |
1 |
6 |
15 |
95 |
| Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India |
0 |
0 |
0 |
4 |
0 |
3 |
12 |
25 |
| How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data |
0 |
1 |
3 |
3 |
1 |
7 |
24 |
24 |
| Impact of Competition on Product Decisions: Movie Choices of Exhibitors |
0 |
0 |
0 |
21 |
0 |
2 |
16 |
136 |
| Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India |
0 |
0 |
2 |
9 |
0 |
3 |
15 |
39 |
| Inertia and Variety Seeking in a Model of Brand-Purchase Timing |
0 |
0 |
1 |
5 |
0 |
7 |
24 |
103 |
| Information, learning, and drug diffusion: The case of Cox-2 inhibitors |
0 |
0 |
0 |
35 |
0 |
0 |
11 |
165 |
| Introduction to the Special Issue on Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
78 |
0 |
4 |
10 |
187 |
| Introduction to the special issue on new econometric models in marketing |
0 |
0 |
0 |
6 |
0 |
2 |
11 |
59 |
| Investigating Consumer Purchase Behavior in Related Technology Product Categories |
0 |
0 |
0 |
53 |
0 |
3 |
12 |
231 |
| Investigating Dynamic Multifirm Market Interactions in Price and Advertising |
1 |
1 |
2 |
15 |
1 |
5 |
18 |
76 |
| Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households |
0 |
0 |
3 |
125 |
0 |
2 |
16 |
307 |
| Investigating brand preferences across social groups and consumption contexts |
0 |
0 |
0 |
23 |
0 |
3 |
11 |
167 |
| Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior |
0 |
0 |
1 |
50 |
1 |
3 |
18 |
213 |
| Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects |
0 |
0 |
0 |
25 |
0 |
2 |
10 |
84 |
| Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media” |
0 |
0 |
0 |
0 |
0 |
0 |
5 |
9 |
| It’s About Time: A Call for More Longitudinal Consumer Research Insights |
0 |
0 |
1 |
11 |
1 |
1 |
8 |
40 |
| Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry |
0 |
0 |
0 |
11 |
0 |
6 |
14 |
49 |
| Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts |
0 |
0 |
0 |
4 |
1 |
2 |
7 |
21 |
| Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market |
0 |
0 |
0 |
72 |
0 |
3 |
15 |
409 |
| Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach |
1 |
2 |
5 |
31 |
1 |
7 |
27 |
76 |
| Marketing and Data Science: Together the Future is Ours |
0 |
0 |
0 |
18 |
0 |
4 |
10 |
66 |
| Measuring Cross-Category Price Effects with Aggregate Store Data |
0 |
0 |
1 |
10 |
1 |
4 |
12 |
94 |
| Measuring marketing‐mix effects in the 32/64 bit video‐game console market |
0 |
0 |
0 |
17 |
1 |
3 |
10 |
95 |
| Measuring the effects of new brand introduction on inter-brand strategic interaction |
0 |
0 |
0 |
36 |
0 |
0 |
9 |
187 |
| Modeling and Forecasting the Sales of Technology Products |
0 |
0 |
0 |
230 |
1 |
3 |
10 |
616 |
| Nonparametric Discrete Choice Models With Unobserved Heterogeneity |
0 |
0 |
0 |
133 |
0 |
2 |
10 |
270 |
| Panel data analysis of household brand choices |
0 |
0 |
0 |
276 |
0 |
3 |
6 |
631 |
| Passing the message: Peer outreach about COVID-19 precautions in Zambia |
0 |
0 |
0 |
0 |
3 |
6 |
18 |
23 |
| Personalization in Email Marketing: The Role of Noninformative Advertising Content |
2 |
6 |
24 |
112 |
9 |
29 |
108 |
455 |
| Pharmaceutical Product Recalls: Category Effects and Competitor Response |
1 |
1 |
3 |
16 |
2 |
6 |
23 |
64 |
| Price Reactions to Rivals’ Local Channel Exits |
0 |
0 |
0 |
6 |
0 |
0 |
6 |
66 |
| Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway |
0 |
0 |
0 |
4 |
0 |
0 |
7 |
28 |
| Pricing Strategies in a Dynamic Duopoly: A Differential Game Model |
0 |
0 |
2 |
49 |
1 |
4 |
13 |
147 |
| Product line extensions and competitive market interactions: An empirical analysis |
0 |
0 |
0 |
256 |
0 |
2 |
13 |
628 |
| Promotion Spillovers: Drug Detailing in Combination Therapy |
1 |
1 |
2 |
12 |
1 |
3 |
16 |
47 |
| Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice |
0 |
0 |
3 |
33 |
2 |
4 |
29 |
158 |
| Quantifying the Economic Value of Warranties in the U.S. Server Market |
0 |
0 |
0 |
4 |
0 |
1 |
10 |
72 |
| Research Note--Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands |
0 |
0 |
0 |
6 |
0 |
2 |
11 |
86 |
| Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels |
0 |
0 |
1 |
29 |
2 |
3 |
16 |
135 |
| Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis |
0 |
0 |
3 |
233 |
0 |
2 |
18 |
496 |
| Retail store formats, competition and shopper behavior: A Systematic review |
4 |
13 |
42 |
155 |
10 |
34 |
113 |
380 |
| Retailer Pricing and Competitive Effects |
0 |
1 |
1 |
29 |
0 |
6 |
19 |
137 |
| Satisfaction Spillovers Across Categories |
0 |
0 |
0 |
4 |
0 |
1 |
6 |
37 |
| Search and Learning at a Daily Deals Website |
0 |
0 |
1 |
12 |
0 |
0 |
10 |
55 |
| Semiparametric Estimation of Brand Choice Behavior |
0 |
0 |
0 |
31 |
1 |
5 |
9 |
85 |
| Service Quality Variability and Termination Behavior |
0 |
1 |
1 |
7 |
1 |
4 |
11 |
65 |
| Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales |
0 |
1 |
1 |
6 |
0 |
10 |
18 |
36 |
| Simulated maximum likelihood estimation of the sequential search model |
1 |
1 |
1 |
1 |
3 |
3 |
16 |
16 |
| Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry |
0 |
0 |
0 |
26 |
0 |
3 |
15 |
155 |
| Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced? |
0 |
1 |
1 |
260 |
0 |
1 |
3 |
607 |
| Strategic Pricing and Detailing Behavior in International Markets |
0 |
0 |
0 |
23 |
0 |
1 |
13 |
89 |
| Structural Modeling in Marketing: Review and Assessment |
0 |
0 |
0 |
30 |
0 |
3 |
16 |
149 |
| Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing |
0 |
0 |
5 |
46 |
0 |
10 |
26 |
218 |
| Structural models of complementary choices |
0 |
0 |
0 |
20 |
0 |
3 |
24 |
174 |
| Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior |
0 |
0 |
0 |
4 |
0 |
1 |
3 |
18 |
| The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service |
0 |
0 |
0 |
47 |
0 |
1 |
6 |
234 |
| The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets |
0 |
3 |
6 |
129 |
2 |
11 |
26 |
520 |
| The Proportional Hazard Model for Purchase Timing: A Comparison of Alternative Specifications |
0 |
0 |
0 |
3 |
0 |
1 |
13 |
721 |
| The role of self selection, usage uncertainty and learning in the demand for local telephone service |
0 |
0 |
0 |
98 |
0 |
2 |
10 |
337 |
| Time-Varying Competition |
0 |
0 |
2 |
5 |
1 |
2 |
9 |
65 |
| Tipping and Concentration in Markets with Indirect Network Effects |
0 |
0 |
3 |
81 |
54 |
58 |
91 |
389 |
| Understanding Store-Brand Purchase Behavior Across Categories |
0 |
0 |
1 |
23 |
1 |
3 |
14 |
132 |
| Variety Seeking, Purchase Timing, and the "Lightning Bolt" Brand Choice Model |
0 |
0 |
1 |
11 |
0 |
3 |
17 |
87 |
| Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales |
0 |
0 |
1 |
7 |
0 |
8 |
31 |
51 |
| What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales |
0 |
0 |
0 |
5 |
0 |
2 |
12 |
26 |
| Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone |
0 |
1 |
1 |
5 |
7 |
10 |
20 |
62 |
| Total Journal Articles |
20 |
55 |
194 |
5,090 |
143 |
517 |
1,824 |
22,071 |
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