Journal Article |
File Downloads |
Abstract Views |
Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
A Bayesian Model to Forecast New Product Performance in Domestic and International Markets |
0 |
1 |
3 |
95 |
0 |
1 |
4 |
423 |
A Dynamic Model of Channel Member Strategies for Marketing Expenditures |
1 |
1 |
2 |
27 |
1 |
2 |
6 |
103 |
A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice |
0 |
0 |
0 |
37 |
0 |
0 |
3 |
140 |
A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category |
0 |
4 |
12 |
50 |
0 |
11 |
33 |
161 |
A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data |
0 |
0 |
0 |
0 |
2 |
5 |
13 |
1,192 |
A new multivariate count data model to study multi-category physician prescription behavior |
0 |
0 |
0 |
47 |
0 |
0 |
1 |
168 |
Accounting for Primary and Secondary Demand Effects with Aggregate Data |
0 |
0 |
1 |
17 |
0 |
0 |
2 |
61 |
Advertising strategies in a franchise system |
0 |
1 |
3 |
60 |
0 |
1 |
6 |
234 |
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics |
0 |
3 |
13 |
101 |
0 |
11 |
54 |
419 |
An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly |
0 |
1 |
1 |
37 |
0 |
2 |
2 |
106 |
An Empirical Investigation of the "Dynamic McFadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure |
0 |
0 |
0 |
0 |
0 |
1 |
1 |
482 |
Assessing the Effect of Marketing Investments in a Business Marketing Context |
1 |
1 |
1 |
13 |
1 |
1 |
2 |
72 |
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia |
1 |
1 |
3 |
16 |
2 |
4 |
9 |
37 |
Balancing Profitability and Customer Welfare in a Supermarket Chain |
0 |
1 |
2 |
15 |
0 |
6 |
10 |
101 |
Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models |
0 |
0 |
0 |
14 |
0 |
0 |
0 |
89 |
Blogs, Advertising, and Local-Market Movie Box Office Performance |
0 |
0 |
1 |
12 |
0 |
1 |
4 |
64 |
Call for Papers --- Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science |
0 |
0 |
0 |
4 |
0 |
0 |
1 |
36 |
Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
29 |
Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
2 |
0 |
0 |
0 |
21 |
Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
50 |
Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
5 |
0 |
0 |
0 |
48 |
Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
1 |
0 |
0 |
0 |
32 |
Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
23 |
0 |
0 |
0 |
131 |
Comment |
0 |
0 |
0 |
1 |
0 |
0 |
0 |
18 |
Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories” |
0 |
0 |
0 |
3 |
0 |
0 |
2 |
7 |
Competitive Entry and Pricing Responses to Product Innovation |
0 |
0 |
0 |
1 |
0 |
0 |
1 |
7 |
Complementarities and the Demand for Home Broadband Internet Services |
0 |
1 |
1 |
21 |
0 |
1 |
3 |
128 |
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets |
4 |
6 |
8 |
8 |
4 |
7 |
19 |
19 |
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors |
0 |
0 |
3 |
13 |
0 |
1 |
6 |
29 |
Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions |
0 |
0 |
2 |
2 |
0 |
2 |
6 |
6 |
Editorial—Marketing Science and Big Data |
2 |
2 |
5 |
63 |
2 |
3 |
13 |
198 |
Editors’ note |
0 |
0 |
0 |
7 |
0 |
0 |
0 |
31 |
Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets |
0 |
0 |
0 |
40 |
0 |
0 |
1 |
190 |
Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together? |
0 |
0 |
4 |
317 |
0 |
0 |
4 |
1,798 |
Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants |
0 |
0 |
1 |
166 |
0 |
0 |
2 |
623 |
Empirical Analysis of a Dynamic Duopoly Model of Competition |
0 |
0 |
1 |
5 |
1 |
1 |
3 |
14 |
Empirical Analysis of a Dynamic Duopoly Model of Competition |
0 |
0 |
0 |
0 |
0 |
1 |
3 |
433 |
Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data |
0 |
0 |
0 |
50 |
0 |
1 |
2 |
207 |
Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis |
0 |
0 |
1 |
513 |
0 |
2 |
11 |
1,488 |
Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments |
1 |
2 |
2 |
33 |
1 |
3 |
4 |
100 |
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors |
0 |
1 |
2 |
2 |
1 |
4 |
8 |
8 |
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis |
0 |
0 |
0 |
0 |
0 |
1 |
4 |
4 |
Geography as branding: Descriptive evidence from Taobao |
0 |
0 |
0 |
3 |
0 |
0 |
10 |
72 |
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India |
0 |
0 |
1 |
1 |
0 |
2 |
4 |
4 |
Impact of Competition on Product Decisions: Movie Choices of Exhibitors |
0 |
1 |
3 |
21 |
0 |
4 |
9 |
116 |
Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India |
0 |
0 |
4 |
6 |
0 |
2 |
10 |
18 |
Inertia and Variety Seeking in a Model of Brand-Purchase Timing |
0 |
0 |
0 |
4 |
0 |
1 |
1 |
79 |
Information, learning, and drug diffusion: The case of Cox-2 inhibitors |
0 |
0 |
1 |
35 |
0 |
1 |
5 |
151 |
Introduction to the Special Issue on Marketing Within the Enterprise and Beyond |
0 |
0 |
0 |
78 |
0 |
0 |
1 |
177 |
Introduction to the special issue on new econometric models in marketing |
0 |
0 |
0 |
6 |
0 |
0 |
0 |
46 |
Investigating Consumer Purchase Behavior in Related Technology Product Categories |
0 |
1 |
2 |
50 |
0 |
1 |
3 |
212 |
Investigating Dynamic Multifirm Market Interactions in Price and Advertising |
0 |
0 |
0 |
12 |
0 |
0 |
0 |
55 |
Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households |
1 |
5 |
8 |
121 |
1 |
6 |
12 |
286 |
Investigating brand preferences across social groups and consumption contexts |
0 |
0 |
0 |
23 |
0 |
0 |
0 |
155 |
Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior |
0 |
0 |
0 |
49 |
1 |
1 |
1 |
190 |
Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects |
0 |
0 |
0 |
24 |
0 |
1 |
1 |
73 |
Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media” |
0 |
0 |
0 |
0 |
0 |
1 |
2 |
2 |
It’s About Time: A Call for More Longitudinal Consumer Research Insights |
1 |
1 |
6 |
10 |
1 |
1 |
8 |
31 |
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry |
0 |
1 |
4 |
11 |
0 |
1 |
12 |
35 |
Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market |
0 |
0 |
1 |
71 |
0 |
1 |
10 |
389 |
Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach |
0 |
1 |
11 |
19 |
0 |
4 |
22 |
36 |
Marketing and Data Science: Together the Future is Ours |
0 |
0 |
0 |
18 |
0 |
0 |
3 |
53 |
Measuring Cross-Category Price Effects with Aggregate Store Data |
0 |
0 |
0 |
8 |
0 |
0 |
0 |
78 |
Measuring marketing‐mix effects in the 32/64 bit video‐game console market |
0 |
0 |
0 |
16 |
0 |
1 |
3 |
83 |
Measuring the effects of new brand introduction on inter-brand strategic interaction |
0 |
0 |
0 |
36 |
0 |
1 |
1 |
176 |
Modeling and Forecasting the Sales of Technology Products |
0 |
0 |
0 |
229 |
1 |
1 |
3 |
604 |
Nonparametric Discrete Choice Models With Unobserved Heterogeneity |
0 |
0 |
0 |
133 |
0 |
0 |
0 |
260 |
Panel data analysis of household brand choices |
0 |
0 |
1 |
275 |
1 |
3 |
5 |
619 |
Personalization in Email Marketing: The Role of Noninformative Advertising Content |
0 |
2 |
23 |
64 |
2 |
15 |
101 |
273 |
Pharmaceutical Product Recalls: Category Effects and Competitor Response |
0 |
0 |
1 |
11 |
0 |
0 |
3 |
34 |
Price Reactions to Rivals’ Local Channel Exits |
0 |
0 |
1 |
5 |
0 |
0 |
1 |
57 |
Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway |
0 |
1 |
2 |
4 |
0 |
1 |
4 |
19 |
Pricing Strategies in a Dynamic Duopoly: A Differential Game Model |
0 |
0 |
0 |
45 |
0 |
0 |
0 |
130 |
Product line extensions and competitive market interactions: An empirical analysis |
1 |
1 |
3 |
255 |
1 |
3 |
7 |
587 |
Promotion Spillovers: Drug Detailing in Combination Therapy |
0 |
1 |
2 |
8 |
1 |
2 |
4 |
27 |
Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice |
0 |
1 |
2 |
29 |
1 |
4 |
7 |
122 |
Quantifying the Economic Value of Warranties in the U.S. Server Market |
0 |
0 |
1 |
2 |
0 |
0 |
3 |
60 |
Research Note--Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands |
0 |
0 |
0 |
6 |
0 |
0 |
0 |
72 |
Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels |
0 |
1 |
3 |
28 |
0 |
1 |
5 |
114 |
Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis |
1 |
1 |
2 |
229 |
1 |
1 |
2 |
475 |
Retail store formats, competition and shopper behavior: A Systematic review |
1 |
8 |
38 |
90 |
3 |
17 |
76 |
209 |
Retailer Pricing and Competitive Effects |
1 |
1 |
2 |
28 |
3 |
5 |
18 |
114 |
Satisfaction Spillovers Across Categories |
0 |
0 |
1 |
3 |
0 |
0 |
1 |
29 |
Search and Learning at a Daily Deals Website |
0 |
0 |
1 |
11 |
0 |
1 |
4 |
39 |
Semiparametric Estimation of Brand Choice Behavior |
0 |
0 |
0 |
31 |
1 |
1 |
3 |
73 |
Service Quality Variability and Termination Behavior |
0 |
1 |
2 |
6 |
1 |
2 |
3 |
53 |
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales |
1 |
1 |
3 |
3 |
1 |
3 |
8 |
8 |
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry |
0 |
1 |
1 |
25 |
2 |
4 |
6 |
134 |
Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced? |
0 |
1 |
2 |
258 |
0 |
2 |
3 |
603 |
Strategic Pricing and Detailing Behavior in International Markets |
1 |
1 |
1 |
20 |
1 |
2 |
3 |
73 |
Structural Modeling in Marketing: Review and Assessment |
0 |
0 |
0 |
30 |
0 |
0 |
0 |
130 |
Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing |
0 |
1 |
5 |
35 |
0 |
2 |
11 |
178 |
Structural models of complementary choices |
0 |
0 |
0 |
20 |
0 |
0 |
1 |
148 |
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior |
0 |
0 |
0 |
4 |
0 |
0 |
1 |
14 |
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service |
0 |
0 |
1 |
47 |
1 |
1 |
3 |
227 |
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets |
1 |
2 |
3 |
117 |
1 |
2 |
6 |
471 |
The Proportional Hazard Model for Purchase Timing: A Comparison of Alternative Specifications |
0 |
0 |
0 |
3 |
0 |
0 |
0 |
702 |
The role of self selection, usage uncertainty and learning in the demand for local telephone service |
0 |
0 |
0 |
98 |
0 |
1 |
6 |
323 |
Time-Varying Competition |
0 |
0 |
1 |
2 |
0 |
1 |
3 |
53 |
Tipping and Concentration in Markets with Indirect Network Effects |
0 |
1 |
10 |
51 |
0 |
2 |
21 |
190 |
Understanding Store-Brand Purchase Behavior Across Categories |
0 |
0 |
0 |
22 |
0 |
1 |
2 |
115 |
Variety Seeking, Purchase Timing, and the "Lightning Bolt" Brand Choice Model |
0 |
1 |
1 |
10 |
0 |
1 |
1 |
68 |
What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales |
0 |
0 |
1 |
2 |
0 |
5 |
7 |
8 |
Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone |
0 |
0 |
0 |
4 |
0 |
0 |
2 |
41 |
Total Journal Articles |
19 |
63 |
227 |
4,686 |
40 |
186 |
695 |
19,480 |