Access Statistics for Francesca Checchinato

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Do distributors really know the product? Approaching emerging markets through exports 0 0 0 44 0 1 1 63
Internationalization of a Chinese "born glocal" brand: the case of Goodbaby 0 0 0 67 0 0 0 220
Managing digital marketing strategies in emerging markets: The case of China 1 3 8 221 4 9 26 489
The hidden costs of going global: insights from firms' entry into foreign markets 0 0 1 47 1 1 3 218
Total Working Papers 1 3 9 379 5 11 30 990


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china 0 0 0 5 0 1 1 31
Does country of origin affect brand associations? The case of Italian brands in China 0 0 0 13 0 1 3 54
Introduzione. Dall'eWom allo showrooming: nuovi contesti e prospettive per la ricerca di marketing 0 0 0 12 0 0 0 27
Le alleanze di marketing nelle imprese italiane 0 1 2 18 0 1 5 61
Luoghi d'esperienza e strategie competitive nel dettaglio 0 0 4 26 0 1 10 74
Measuring the Effects of Video Advertising on Brand Associations 0 0 3 11 0 0 4 44
Opportunit? e problemi nello sviluppo di una strategia di co-branding 0 1 3 15 0 1 3 34
The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin 0 0 0 3 0 0 0 19
The communication of foreign products in China through the store: an empirical analysis 0 0 0 23 0 0 9 92
Tre imprese italiane nel mercato cinese: le esperienze di Illycaffè, Irsap e Faam. Intervista a Giovanni Loser, Fabrizio Rossi e Federico Vitali 0 0 1 32 0 0 4 126
Web 2.0: un'indagine sulle societ? di calcio italiane 0 0 0 44 0 0 0 130
Total Journal Articles 0 2 13 202 0 5 39 692


Statistics updated 2024-06-06