Access Statistics for Francesca Checchinato

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Do distributors really know the product? Approaching emerging markets through exports	0	0	0	44	0	1	1	64
Internationalization of a Chinese "born glocal" brand: the case of Goodbaby	0	0	0	67	0	4	7	229
Managing digital marketing strategies in emerging markets: The case of China	0	0	0	222	3	4	10	506
Regional misalignment in twin transition: coping with a double perspective on green and digital transformations	0	0	0	6	2	3	3	8
The hidden costs of going global: insights from firms' entry into foreign markets	0	0	1	49	3	3	6	227
The interplay role of destination area hashtags to enhance small destination pictures’ engagement on Instagram	0	2	3	14	1	6	12	31
Total Working Papers	0	2	4	402	9	21	39	1,065

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china	0	0	0	5	1	1	1	33
Does country of origin affect brand associations? The case of Italian brands in China	0	0	0	13	0	2	2	56
Introduzione. Dall'eWom allo showrooming: nuovi contesti e prospettive per la ricerca di marketing	0	0	0	12	0	0	2	29
Le alleanze di marketing nelle imprese italiane	1	1	2	21	1	1	3	70
Leveraging domestic and foreign learning to develop marketing capabilities	0	0	0	0	0	1	1	1
Luoghi d'esperienza e strategie competitive nel dettaglio	1	1	1	27	1	1	1	77
Measuring the Effects of Video Advertising on Brand Associations	0	1	2	13	2	3	5	50
Opportunit? e problemi nello sviluppo di una strategia di co-branding	0	0	0	16	0	1	2	37
The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin	0	0	0	3	0	0	1	21
The communication of foreign products in China through the store: an empirical analysis	0	0	1	24	0	0	3	96
The relationship between brand constructs and motivational patterns in crowdfunding decisions. Evidence from university crowdfunding	1	2	2	4	1	3	4	12
Tre imprese italiane nel mercato cinese: le esperienze di Illycaffè, Irsap e Faam. Intervista a Giovanni Loser, Fabrizio Rossi e Federico Vitali	0	0	0	32	0	0	2	130
Web 2.0: un'indagine sulle societ? di calcio italiane	0	0	0	44	1	1	1	131
Total Journal Articles	3	5	8	214	7	14	28	743

Chapter	File Downloads				Abstract Views
Chapter	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Exploring the Intersection Between Geographical Indications and Sustainable Wine Tourism: The Case of Le Colline del Prosecco di Conegliano e Valdobbiadene	0	0	0	1	0	0	0	3
Total Chapters	0	0	0	1	0	0	0	3

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Statistics updated 2025-12-06