Access Statistics for Mihaela Constantinescu

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach 0 0 0 18 0 0 0 70
Assessing the applicability of neuromarketing tools in online social networks from a business perspective 0 0 0 20 0 0 1 52
Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth 0 0 0 21 6 9 15 120
Building a Brand in the Romanian Music Industry 0 0 2 6 1 1 5 38
COMPARATIVE ANALISYS BETWEEN THE OBJECTIVE AND THE SUBJECTIVE QUALITY OF LIFE APPROACH - STRENGTHS AND WEAKNESSES 0 0 1 100 1 3 8 1,248
Experiential Marketing and Advertising Efficiency – a Marketing Experiment 0 0 2 39 2 3 8 133
Funding scientific research in Romanian economic universities 0 0 0 2 0 2 2 16
Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach 0 0 0 45 1 2 2 466
Making Indian companies CDM compatible: towards a green financial strategy 0 0 0 14 2 4 4 60
Marketing Campaign for Sports Clubs. Case study: Archery Club Saga 0 1 2 12 6 13 19 52
Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking 0 2 5 5 5 11 22 22
Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania 0 0 0 7 1 2 2 49
Relationship marketing with the supply chain a prerequisite for business sustainability 0 0 0 9 3 6 10 97
Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future 0 1 7 17 6 13 26 62
Romanian consumer’s perception on quality of life – sport relationship 0 0 0 15 2 5 7 62
Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions 0 0 0 5 0 3 6 35
STRATEGIC MARKETING AND QUALITY OF LIFE 0 0 1 55 2 2 4 340
STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT 0 0 0 114 1 1 5 638
Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability 0 1 3 3 3 12 20 20
Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation 0 0 0 0 1 1 5 22
The Analysis of the Importance of Branding Elements in the Romanian Music Industry 0 0 0 11 0 2 3 55
The Brand of an Athlete - Reconsidering Its Dimensions 0 1 9 20 1 7 32 86
The Relationship between the Quality of Life Concept and Social Marketing Development 0 0 2 22 2 3 10 84
The Specifics of the Sport Product and Their Implications within the Marketing Activity 0 0 2 45 4 4 10 174
The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants 0 0 0 1 0 1 1 15
The economic crisis – implications on methods and instruments used in quality of life studies 0 0 0 8 0 0 0 72
Understanding Consumer Behaviour in the Digital Era: A Literature Review 2 11 47 56 13 42 154 175
Understanding the Consumer of Books in the Digital Era 0 1 4 14 2 6 17 39
Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs 0 0 0 4 0 1 4 32
Using the Right Content on Social Media to Enhance Consumer Engagement 1 1 2 5 7 16 20 27
Total Journal Articles 3 19 89 693 72 175 422 4,361

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Statistics updated 2026-01-09