Access Statistics for Mihaela Constantinescu

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach 0 0 0 18 2 5 6 76
Assessing the applicability of neuromarketing tools in online social networks from a business perspective 0 0 0 20 1 2 6 57
Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth 0 0 0 21 0 2 21 127
Building a Brand in the Romanian Music Industry 0 1 3 7 4 5 12 45
COMPARATIVE ANALISYS BETWEEN THE OBJECTIVE AND THE SUBJECTIVE QUALITY OF LIFE APPROACH - STRENGTHS AND WEAKNESSES 0 1 2 101 7 14 28 1,269
Experiential Marketing and Advertising Efficiency – a Marketing Experiment 0 0 2 39 2 5 14 142
Funding scientific research in Romanian economic universities 0 0 0 2 3 4 8 22
Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach 0 0 0 45 2 3 5 469
Making Indian companies CDM compatible: towards a green financial strategy 0 0 0 14 0 5 12 68
Marketing Campaign for Sports Clubs. Case study: Archery Club Saga 0 0 2 12 4 8 26 64
Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking 0 0 5 5 4 11 39 39
Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania 0 0 0 7 1 5 8 55
Relationship marketing with the supply chain a prerequisite for business sustainability 0 0 0 9 4 5 14 103
Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future 0 0 5 17 5 7 32 72
Romanian consumer’s perception on quality of life – sport relationship 0 0 0 15 2 2 9 64
Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions 0 0 0 5 0 1 7 38
STRATEGIC MARKETING AND QUALITY OF LIFE 0 0 1 55 2 4 8 344
STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT 0 0 0 114 0 2 9 644
Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability 0 0 3 3 9 16 37 37
Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation 0 0 0 0 1 2 7 24
The Analysis of the Importance of Branding Elements in the Romanian Music Industry 0 0 0 11 4 4 9 61
The Brand of an Athlete - Reconsidering Its Dimensions 0 0 2 20 4 5 19 93
The Relationship between the Quality of Life Concept and Social Marketing Development 0 0 0 22 1 3 10 88
The Specifics of the Sport Product and Their Implications within the Marketing Activity 0 2 4 47 2 4 17 184
The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants 0 0 0 1 2 2 6 20
The economic crisis – implications on methods and instruments used in quality of life studies 0 0 0 8 0 2 5 77
Understanding Consumer Behaviour in the Digital Era: A Literature Review 3 9 39 67 11 31 154 221
Understanding the Consumer of Books in the Digital Era 0 0 2 14 0 7 19 49
Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs 0 0 0 4 1 1 5 34
Using the Right Content on Social Media to Enhance Consumer Engagement 0 0 1 5 4 4 31 39
Total Journal Articles 3 13 71 708 82 171 583 4,625

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Statistics updated 2026-05-06