Access Statistics for Mihaela Constantinescu

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach 0 0 0 18 0 0 2 70
Assessing the applicability of neuromarketing tools in online social networks from a business perspective 0 0 0 20 0 0 0 51
Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth 0 0 0 21 0 2 12 110
Building a Brand in the Romanian Music Industry 0 1 2 6 0 3 5 37
COMPARATIVE ANALISYS BETWEEN THE OBJECTIVE AND THE SUBJECTIVE QUALITY OF LIFE APPROACH - STRENGTHS AND WEAKNESSES 1 1 1 100 1 3 7 1,244
Experiential Marketing and Advertising Efficiency – a Marketing Experiment 0 1 2 39 0 1 5 130
Funding scientific research in Romanian economic universities 0 0 0 2 0 0 0 14
Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach 0 0 0 45 0 0 1 464
Making Indian companies CDM compatible: towards a green financial strategy 0 0 0 14 0 0 0 56
Marketing Campaign for Sports Clubs. Case study: Archery Club Saga 0 1 2 11 0 1 8 39
Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking 0 1 2 2 1 4 10 10
Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania 0 0 0 7 0 0 1 47
Relationship marketing with the supply chain a prerequisite for business sustainability 0 0 0 9 0 1 3 90
Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future 1 1 8 14 2 3 19 46
Romanian consumer’s perception on quality of life – sport relationship 0 0 0 15 2 2 3 57
Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions 0 0 0 5 0 1 3 32
STRATEGIC MARKETING AND QUALITY OF LIFE 0 0 1 55 0 1 4 338
STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT 0 0 1 114 1 2 10 637
Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability 1 2 2 2 3 7 7 7
Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation 0 0 0 0 2 4 4 21
The Analysis of the Importance of Branding Elements in the Romanian Music Industry 0 0 0 11 0 0 1 53
The Brand of an Athlete - Reconsidering Its Dimensions 0 1 10 19 0 2 28 78
The Relationship between the Quality of Life Concept and Social Marketing Development 0 0 4 22 1 3 10 81
The Specifics of the Sport Product and Their Implications within the Marketing Activity 1 1 3 44 2 2 8 169
The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants 0 0 0 1 0 0 0 14
The economic crisis – implications on methods and instruments used in quality of life studies 0 0 0 8 0 0 0 72
Understanding Consumer Behaviour in the Digital Era: A Literature Review 3 8 41 41 10 31 113 113
Understanding the Consumer of Books in the Digital Era 1 1 4 13 2 3 15 33
Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs 0 0 0 4 0 0 3 31
Using the Right Content on Social Media to Enhance Consumer Engagement 0 0 1 4 0 1 4 10
Total Journal Articles 8 19 84 666 27 77 286 4,154

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Statistics updated 2025-09-05