Access Statistics for Mihaela Constantinescu

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach 0 0 0 18 0 0 0 70
Assessing the applicability of neuromarketing tools in online social networks from a business perspective 0 0 0 20 0 1 1 52
Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth 0 0 0 21 1 4 10 114
Building a Brand in the Romanian Music Industry 0 0 2 6 0 0 4 37
COMPARATIVE ANALISYS BETWEEN THE OBJECTIVE AND THE SUBJECTIVE QUALITY OF LIFE APPROACH - STRENGTHS AND WEAKNESSES 0 0 1 100 0 3 7 1,247
Experiential Marketing and Advertising Efficiency – a Marketing Experiment 0 0 2 39 0 1 6 131
Funding scientific research in Romanian economic universities 0 0 0 2 2 2 2 16
Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach 0 0 0 45 1 1 1 465
Making Indian companies CDM compatible: towards a green financial strategy 0 0 0 14 0 2 2 58
Marketing Campaign for Sports Clubs. Case study: Archery Club Saga 1 1 2 12 5 7 13 46
Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking 2 3 5 5 2 7 17 17
Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania 0 0 0 7 0 1 1 48
Relationship marketing with the supply chain a prerequisite for business sustainability 0 0 0 9 2 4 7 94
Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future 1 3 8 17 6 10 24 56
Romanian consumer’s perception on quality of life – sport relationship 0 0 0 15 1 3 5 60
Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions 0 0 0 5 2 3 6 35
STRATEGIC MARKETING AND QUALITY OF LIFE 0 0 1 55 0 0 2 338
STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT 0 0 0 114 0 0 7 637
Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability 1 1 3 3 4 10 17 17
Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation 0 0 0 0 0 0 4 21
The Analysis of the Importance of Branding Elements in the Romanian Music Industry 0 0 0 11 1 2 3 55
The Brand of an Athlete - Reconsidering Its Dimensions 1 1 9 20 3 7 31 85
The Relationship between the Quality of Life Concept and Social Marketing Development 0 0 2 22 0 1 9 82
The Specifics of the Sport Product and Their Implications within the Marketing Activity 0 1 3 45 0 1 8 170
The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants 0 0 0 1 1 1 1 15
The economic crisis – implications on methods and instruments used in quality of life studies 0 0 0 8 0 0 0 72
Understanding Consumer Behaviour in the Digital Era: A Literature Review 7 13 47 54 14 49 146 162
Understanding the Consumer of Books in the Digital Era 0 1 4 14 2 4 16 37
Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs 0 0 0 4 1 1 4 32
Using the Right Content on Social Media to Enhance Consumer Engagement 0 0 1 4 1 10 14 20
Total Journal Articles 13 24 90 690 49 135 368 4,289

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Statistics updated 2025-12-06