Access Statistics for Mihaela Constantinescu

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach 0 0 0 18 3 4 4 74
Assessing the applicability of neuromarketing tools in online social networks from a business perspective 0 0 0 20 1 4 5 56
Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth 0 0 0 21 1 12 20 126
Building a Brand in the Romanian Music Industry 1 1 3 7 1 4 8 41
COMPARATIVE ANALISYS BETWEEN THE OBJECTIVE AND THE SUBJECTIVE QUALITY OF LIFE APPROACH - STRENGTHS AND WEAKNESSES 1 1 2 101 7 15 22 1,262
Experiential Marketing and Advertising Efficiency – a Marketing Experiment 0 0 2 39 3 9 14 140
Funding scientific research in Romanian economic universities 0 0 0 2 0 2 4 18
Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach 0 0 0 45 1 2 3 467
Making Indian companies CDM compatible: towards a green financial strategy 0 0 0 14 4 9 11 67
Marketing Campaign for Sports Clubs. Case study: Archery Club Saga 0 0 2 12 2 12 22 58
Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking 0 0 5 5 3 14 31 31
Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania 0 0 0 7 1 3 4 51
Relationship marketing with the supply chain a prerequisite for business sustainability 0 0 0 9 1 5 11 99
Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future 0 0 6 17 0 9 27 65
Romanian consumer’s perception on quality of life – sport relationship 0 0 0 15 0 2 7 62
Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions 0 0 0 5 0 2 8 37
STRATEGIC MARKETING AND QUALITY OF LIFE 0 0 1 55 2 4 6 342
STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT 0 0 0 114 1 6 8 643
Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability 0 0 3 3 1 5 22 22
Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation 0 0 0 0 1 2 6 23
The Analysis of the Importance of Branding Elements in the Romanian Music Industry 0 0 0 11 0 2 5 57
The Brand of an Athlete - Reconsidering Its Dimensions 0 0 9 20 0 3 33 88
The Relationship between the Quality of Life Concept and Social Marketing Development 0 0 1 22 2 5 11 87
The Specifics of the Sport Product and Their Implications within the Marketing Activity 2 2 4 47 2 12 16 182
The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants 0 0 0 1 0 3 4 18
The economic crisis – implications on methods and instruments used in quality of life studies 0 0 0 8 2 5 5 77
Understanding Consumer Behaviour in the Digital Era: A Literature Review 5 9 46 63 14 42 165 204
Understanding the Consumer of Books in the Digital Era 0 0 4 14 6 11 21 48
Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs 0 0 0 4 0 1 4 33
Using the Right Content on Social Media to Enhance Consumer Engagement 0 1 1 5 0 15 27 35
Total Journal Articles 9 14 89 704 59 224 534 4,513

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Statistics updated 2026-03-04