Access Statistics for Mihaela Constantinescu

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach 0 0 0 18 0 2 6 76
Assessing the applicability of neuromarketing tools in online social networks from a business perspective 0 0 0 20 0 1 6 57
Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth 0 0 0 21 0 1 19 127
Building a Brand in the Romanian Music Industry 0 0 2 7 1 5 12 46
COMPARATIVE ANALISYS BETWEEN THE OBJECTIVE AND THE SUBJECTIVE QUALITY OF LIFE APPROACH - STRENGTHS AND WEAKNESSES 2 2 4 103 2 9 30 1,271
Experiential Marketing and Advertising Efficiency – a Marketing Experiment 1 1 2 40 4 6 17 146
Funding scientific research in Romanian economic universities 0 0 0 2 0 4 8 22
Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach 0 0 0 45 0 2 5 469
Making Indian companies CDM compatible: towards a green financial strategy 0 0 0 14 0 1 12 68
Marketing Campaign for Sports Clubs. Case study: Archery Club Saga 0 0 2 12 0 6 26 64
Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking 1 1 5 6 3 11 36 42
Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania 0 0 0 7 1 5 9 56
Relationship marketing with the supply chain a prerequisite for business sustainability 0 0 0 9 0 4 14 103
Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future 0 0 4 17 1 8 30 73
Romanian consumer’s perception on quality of life – sport relationship 0 0 0 15 0 2 9 64
Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions 0 0 0 5 0 1 7 38
STRATEGIC MARKETING AND QUALITY OF LIFE 0 0 0 55 2 4 9 346
STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT 0 0 0 114 3 4 12 647
Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability 0 0 3 3 2 17 39 39
Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation 0 0 0 0 0 1 7 24
The Analysis of the Importance of Branding Elements in the Romanian Music Industry 0 0 0 11 1 5 9 62
The Brand of an Athlete - Reconsidering Its Dimensions 0 0 2 20 1 6 18 94
The Relationship between the Quality of Life Concept and Social Marketing Development 0 0 0 22 1 2 11 89
The Specifics of the Sport Product and Their Implications within the Marketing Activity 0 0 4 47 0 2 17 184
The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants 0 0 0 1 0 2 6 20
The economic crisis – implications on methods and instruments used in quality of life studies 0 0 0 8 0 0 5 77
Understanding Consumer Behaviour in the Digital Era: A Literature Review 3 7 37 70 10 27 149 231
Understanding the Consumer of Books in the Digital Era 0 0 2 14 3 4 22 52
Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs 0 0 0 4 0 1 3 34
Using the Right Content on Social Media to Enhance Consumer Engagement 0 0 1 5 1 5 31 40
Total Journal Articles 7 11 68 715 36 148 584 4,661

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Statistics updated 2026-06-04