Access Statistics for Mihaela Constantinescu

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach 0 0 0 18 0 2 8 78
Assessing the applicability of neuromarketing tools in online social networks from a business perspective 0 0 0 20 1 1 6 58
Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth 0 0 0 21 0 0 17 128
Building a Brand in the Romanian Music Industry 0 0 1 7 0 1 10 47
COMPARATIVE ANALISYS BETWEEN THE OBJECTIVE AND THE SUBJECTIVE QUALITY OF LIFE APPROACH - STRENGTHS AND WEAKNESSES 0 0 3 103 3 10 37 1,282
Experiential Marketing and Advertising Efficiency – a Marketing Experiment 0 0 1 40 0 0 19 149
Funding scientific research in Romanian economic universities 0 0 0 2 0 0 8 22
Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach 0 0 0 45 2 2 7 471
Making Indian companies CDM compatible: towards a green financial strategy 0 0 0 14 0 2 14 70
Marketing Campaign for Sports Clubs. Case study: Archery Club Saga 0 0 1 12 0 2 27 66
Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking 0 1 7 10 2 6 44 55
Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania 0 0 0 7 0 0 9 56
Relationship marketing with the supply chain a prerequisite for business sustainability 0 0 0 9 1 2 14 105
Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future 0 0 1 17 0 1 26 75
Romanian consumer’s perception on quality of life – sport relationship 0 0 0 15 0 0 7 64
Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions 0 0 1 6 0 0 7 39
STRATEGIC MARKETING AND QUALITY OF LIFE 0 0 0 55 0 1 9 347
STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT 0 0 0 114 0 1 11 648
Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability 0 0 2 4 1 4 36 44
Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation 0 0 0 0 0 0 3 24
The Analysis of the Importance of Branding Elements in the Romanian Music Industry 0 0 0 11 0 2 11 64
The Brand of an Athlete - Reconsidering Its Dimensions 0 0 1 20 0 0 15 94
The Relationship between the Quality of Life Concept and Social Marketing Development 0 0 0 22 1 3 11 92
The Specifics of the Sport Product and Their Implications within the Marketing Activity 1 1 3 48 2 3 18 188
The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants 0 0 0 1 0 0 6 20
The economic crisis – implications on methods and instruments used in quality of life studies 0 0 0 8 0 0 5 77
Understanding Consumer Behaviour in the Digital Era: A Literature Review 0 0 25 70 3 7 106 239
Understanding the Consumer of Books in the Digital Era 0 0 2 15 1 3 25 58
Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs 0 0 0 4 1 2 5 36
Using the Right Content on Social Media to Enhance Consumer Engagement 0 0 1 5 0 0 29 40
Total Journal Articles 1 2 49 723 18 55 550 4,736

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Statistics updated 2026-10-11