Access Statistics for Joe B. Cobbs

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage 0 0 4 17 0 0 12 104
Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball 0 0 0 0 0 0 0 19
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR 0 0 0 0 0 0 1 2
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR 0 0 0 17 0 0 1 88
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries 0 0 1 1 0 1 5 15
The practice of brand extension through licensing: The Spalding Challenge 0 0 0 0 0 0 1 3
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class 0 0 0 10 0 0 0 66
The practice of brand extension through licensing: The Spalding challenge 0 0 0 11 0 1 1 56
The practice of brand extension through licensing: The Spalding challenge 0 0 0 0 0 1 1 2
Total Journal Articles 0 0 5 56 0 3 22 355


Statistics updated 2025-05-12