Access Statistics for Joe B. Cobbs

Author contact details at EconPapers.

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage	0	1	2	19	0	4	29	137
Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball	0	0	0	0	2	2	7	26
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR	0	0	1	18	2	4	15	103
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR	0	0	0	0	1	1	5	7
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries	0	1	2	3	3	8	44	59
The practice of brand extension through licensing: The Spalding Challenge	0	0	0	0	1	1	7	11
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class	0	0	0	10	0	0	7	73
The practice of brand extension through licensing: The Spalding challenge	0	0	1	1	0	1	10	12
The practice of brand extension through licensing: The Spalding challenge	0	0	0	11	1	2	6	64
Total Journal Articles	0	2	6	62	10	23	130	492

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Statistics updated 2026-08-07