Access Statistics for Joe B. Cobbs

Author contact details at EconPapers.

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage	0	0	2	19	2	2	27	139
Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball	0	0	0	0	0	2	7	26
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR	0	0	1	18	0	2	14	103
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR	0	0	0	0	0	1	5	7
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries	0	0	1	3	0	3	43	59
The practice of brand extension through licensing: The Spalding Challenge	0	0	0	0	0	1	6	11
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class	0	0	0	10	0	0	7	73
The practice of brand extension through licensing: The Spalding challenge	0	0	0	11	0	1	6	64
The practice of brand extension through licensing: The Spalding challenge	0	0	1	1	1	2	12	14
Total Journal Articles	0	0	5	62	3	14	127	496

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Statistics updated 2026-10-11