Access Statistics for Joe B. Cobbs

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage 0 1 2 19 1 6 32 137
Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball 0 0 0 0 0 2 5 24
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR 0 0 0 0 0 1 4 6
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR 0 0 1 18 1 5 13 101
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries 1 1 2 3 3 15 41 56
The practice of brand extension through licensing: The Spalding Challenge 0 0 0 0 0 4 7 10
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class 0 0 0 10 0 2 7 73
The practice of brand extension through licensing: The Spalding challenge 0 0 0 11 0 5 7 63
The practice of brand extension through licensing: The Spalding challenge 0 0 1 1 0 2 10 12
Total Journal Articles 1 2 6 62 5 42 126 482


Statistics updated 2026-07-10