Access Statistics for Joe B. Cobbs

Author contact details at EconPapers.

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage	0	0	1	18	2	6	29	133
Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball	0	0	0	0	2	3	5	24
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR	0	0	0	0	1	2	4	6
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR	0	0	1	18	3	4	11	99
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries	0	0	1	2	10	22	36	51
The practice of brand extension through licensing: The Spalding Challenge	0	0	0	0	4	5	7	10
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class	0	0	0	10	2	3	7	73
The practice of brand extension through licensing: The Spalding challenge	0	0	1	1	1	2	9	11
The practice of brand extension through licensing: The Spalding challenge	0	0	0	11	4	4	6	62
Total Journal Articles	0	0	4	60	29	51	114	469

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Statistics updated 2026-05-06