Access Statistics for Joe B. Cobbs

Author contact details at EconPapers.

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage	0	1	1	18	1	11	24	128
Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball	0	0	0	0	0	2	2	21
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR	0	0	1	18	1	3	8	96
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR	0	0	0	0	0	2	2	4
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries	0	0	1	2	2	13	16	31
The practice of brand extension through licensing: The Spalding Challenge	0	0	0	0	1	1	3	6
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class	0	0	0	10	1	4	5	71
The practice of brand extension through licensing: The Spalding challenge	0	0	0	11	0	0	3	58
The practice of brand extension through licensing: The Spalding challenge	0	0	1	1	0	6	8	9
Total Journal Articles	0	1	4	60	6	42	71	424

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Statistics updated 2026-03-04