Access Statistics for Nebojsa S. Davcik

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Cultural Differences in Deliberate Counterfeit Purchase Behavior	0	0	0	0	1	1	1	3
Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis	0	0	0	0	0	0	0	0
Ethical Ramifications of the Dark Side of Business Practices in the International Business Area	0	0	0	0	1	1	13	13
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance	0	0	1	1	2	2	7	9
How Do Brand Evaluations Affect Online Brand Engagement? Mediation Impact and Evidence from Facebook	0	0	0	0	0	0	0	0
Managing Uncertainty during a Global Pandemic: An International Business Perspective	0	0	0	0	2	2	2	3
Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement	0	0	0	0	0	0	2	3
The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand	0	0	0	0	2	3	7	10
The Use And Misuse Of Structural Equation Modeling In Management Research	0	0	0	69	1	2	8	212
Tourist Expenditure and Its Implication for Destination Marketing: Evidence from Italy	0	0	0	0	0	0	1	1
Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research	0	1	1	33	1	5	9	160
Total Working Papers	0	1	2	103	10	16	50	414

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Digital brand equity: The concept, antecedents, measurement, and future development	5	11	21	21	18	52	101	101
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance	0	0	3	21	1	1	8	74
Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements	0	0	0	8	1	2	2	60
Managing uncertainty during a global pandemic: An international business perspective	0	0	2	61	1	2	23	501
Marketing resources, performance, and competitive advantage: A review and future research directions	0	0	0	28	2	6	17	157
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance	0	0	1	32	2	5	11	134
The role of brand equity in a new rebranding strategy of a private label brand	6	10	16	87	19	36	74	304
The use and misuse of structural equation modeling in management research	0	0	3	20	2	6	13	131
What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity	0	1	3	58	3	11	29	312
Total Journal Articles	11	22	49	336	49	121	278	1,774

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Statistics updated 2025-12-06