Access Statistics for Nebojsa S. Davcik

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Cultural Differences in Deliberate Counterfeit Purchase Behavior 0 0 0 0 0 0 0 2
Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis 0 0 0 0 0 0 0 0
Ethical Ramifications of the Dark Side of Business Practices in the International Business Area 0 0 0 0 0 0 12 12
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance 0 0 1 1 0 0 5 7
How Do Brand Evaluations Affect Online Brand Engagement? Mediation Impact and Evidence from Facebook 0 0 0 0 0 0 0 0
Managing Uncertainty during a Global Pandemic: An International Business Perspective 0 0 0 0 0 0 1 1
Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement 0 0 0 0 0 0 0 1
The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand 0 0 0 0 0 0 5 6
The Use And Misuse Of Structural Equation Modeling In Management Research 0 0 0 69 1 3 7 209
Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research 0 0 1 32 0 1 8 154
Total Working Papers 0 0 2 102 1 4 38 392


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Digital brand equity: The concept, antecedents, measurement, and future development 1 7 7 7 5 25 25 25
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance 0 2 4 21 0 2 13 72
Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements 0 0 0 8 0 0 1 58
Managing uncertainty during a global pandemic: An international business perspective 0 1 3 61 1 8 28 494
Marketing resources, performance, and competitive advantage: A review and future research directions 0 0 2 28 0 3 22 150
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance 0 0 1 32 1 5 9 129
The role of brand equity in a new rebranding strategy of a private label brand 0 2 10 76 5 17 45 261
The use and misuse of structural equation modeling in management research 0 0 4 20 0 1 25 124
What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity 1 1 4 57 1 7 22 301
Total Journal Articles 2 13 35 310 13 68 190 1,614


Statistics updated 2025-07-04