Access Statistics for Nebojsa S. Davcik

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Cultural Differences in Deliberate Counterfeit Purchase Behavior	0	0	0	0	0	0	0	2
Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis	0	0	0	0	0	0	0	0
Ethical Ramifications of the Dark Side of Business Practices in the International Business Area	0	0	0	0	0	0	12	12
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance	0	0	1	1	0	0	5	7
How Do Brand Evaluations Affect Online Brand Engagement? Mediation Impact and Evidence from Facebook	0	0	0	0	0	0	0	0
Managing Uncertainty during a Global Pandemic: An International Business Perspective	0	0	0	0	0	0	1	1
Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement	0	0	0	0	2	2	2	3
The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand	0	0	0	0	1	1	6	7
The Use And Misuse Of Structural Equation Modeling In Management Research	0	0	0	69	0	2	7	210
Tourist Expenditure and Its Implication for Destination Marketing: Evidence from Italy	0	0	0	0	0	1	1	1
Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research	0	0	1	32	1	1	7	155
Total Working Papers	0	0	2	102	4	7	41	398

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Digital brand equity: The concept, antecedents, measurement, and future development	3	4	10	10	20	29	49	49
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance	0	0	4	21	1	1	13	73
Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements	0	0	0	8	0	0	0	58
Managing uncertainty during a global pandemic: An international business perspective	0	0	3	61	3	6	25	499
Marketing resources, performance, and competitive advantage: A review and future research directions	0	0	1	28	0	1	19	151
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance	0	0	1	32	0	1	7	129
The role of brand equity in a new rebranding strategy of a private label brand	1	1	10	77	3	12	45	268
The use and misuse of structural equation modeling in management research	0	0	3	20	0	1	10	125
What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity	0	1	4	57	0	1	22	301
Total Journal Articles	4	6	36	314	27	52	190	1,653

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Statistics updated 2025-09-05