Access Statistics for Nebojsa S. Davcik

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Cultural Differences in Deliberate Counterfeit Purchase Behavior	0	0	0	0	0	0	0	2
Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis	0	0	0	0	0	0	0	0
Ethical Ramifications of the Dark Side of Business Practices in the International Business Area	0	0	0	0	0	0	12	12
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance	0	0	1	1	0	0	5	7
How Do Brand Evaluations Affect Online Brand Engagement? Mediation Impact and Evidence from Facebook	0	0	0	0	0	0	0	0
Managing Uncertainty during a Global Pandemic: An International Business Perspective	0	0	0	0	0	0	1	1
Non-sponsored brand-related user-generated content: effects and mechanisms of consumer engagement	0	0	0	0	0	0	0	1
The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand	0	0	0	0	0	0	5	6
The Use And Misuse Of Structural Equation Modeling In Management Research	0	0	0	69	1	3	7	210
Tourist Expenditure and Its Implication for Destination Marketing: Evidence from Italy	0	0	0	0	1	1	1	1
Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research	0	0	1	32	0	1	8	154
Total Working Papers	0	0	2	102	2	5	39	394

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
Digital brand equity: The concept, antecedents, measurement, and future development	0	5	7	7	4	21	29	29
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance	0	2	4	21	0	2	12	72
Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements	0	0	0	8	0	0	1	58
Managing uncertainty during a global pandemic: An international business perspective	0	0	3	61	2	6	27	496
Marketing resources, performance, and competitive advantage: A review and future research directions	0	0	2	28	1	4	22	151
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance	0	0	1	32	0	1	8	129
The role of brand equity in a new rebranding strategy of a private label brand	0	0	10	76	4	13	47	265
The use and misuse of structural equation modeling in management research	0	0	4	20	1	1	18	125
What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity	0	1	4	57	0	6	22	301
Total Journal Articles	0	8	35	310	12	54	186	1,626

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Statistics updated 2025-08-05