Access Statistics for Kristof de Wulf

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A New Measure of Brand Personality 2 5 7 1,052 8 21 31 4,085
Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age 0 0 2 415 6 10 13 1,439
Investments In Consumer Relationships - A Critical Reassessment And Model Extension 0 0 0 310 1 1 2 795
Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis 0 0 0 918 2 2 3 7,271
Relationship marketing effectiveness in retailing: a contingency approach 0 0 0 58 1 2 5 200
The Relationship between Consumers Unethical Behavior and Customer Loyalty in a Retail Environment 0 0 0 386 1 2 3 2,329
The influence of topic involvement on mail survey response behavior 0 0 0 88 1 2 4 579
The relationship between consumers unethical behavior and customer loyalty in a retail environment 0 0 0 644 4 13 13 3,000
What drives consumer participation to loyalty programs? A conjoint analytical approach 0 0 0 1,314 3 5 8 2,900
Total Working Papers 2 5 9 5,185 27 58 82 22,598


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A new measure of brand personality 1 2 9 26 4 16 39 159
Consumer learning and its impact on store format selection 1 1 1 5 3 4 8 35
Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality 0 0 4 265 4 5 14 728
Total Journal Articles 2 3 14 296 11 25 61 922


Statistics updated 2026-02-12