Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 1 28 0 1 9 128
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 1 66 0 0 13 219
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 0 0 13 208
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 0 50 0 1 7 154
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 0 0 108 0 1 20 613
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 8 0 0 14 56
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 0 1 3 110 0 1 22 343
Market Segmentation Strategies of Multiproduct Firms 0 0 1 47 1 1 12 324
Retail Environment and Manufacturer Competitive Intensity 0 0 0 116 0 1 16 815
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 0 0 15 267
The Influence of Product Variety on Brand Perception and Choice 0 0 3 166 2 2 21 806
Total Working Papers 0 1 9 765 3 8 162 3,933

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 8 156 3 11 50 497
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 0 0 8 54
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 1 3 10 140 1 6 43 494
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 0 0 3 65 0 2 29 278
Consumer and managerial goals in assortment choice and design 0 0 0 10 1 1 13 71
Discrete choice models of firms’ strategic decisions 0 0 1 61 0 0 11 311
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 56 1 1 10 244
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 0 1 50 0 2 16 277
Product‐Line Length as a Competitive Tool 1 2 8 243 1 5 31 1,504
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 0 2 10 347
The Influence of Product Variety on Brand Perception and Choice 1 1 5 50 7 8 42 232
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 0 0 2 431 3 4 42 1,845
Total Journal Articles 3 6 38 1,351 17 42 305 6,154

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Statistics updated 2026-10-11