Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 1 1 28 2 6 8 125
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 0 65 0 6 7 212
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 2 5 11 203
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 0 50 1 2 7 151
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 0 0 108 6 8 10 603
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 8 0 8 11 53
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 0 0 0 107 1 10 12 332
Market Segmentation Strategies of Multiproduct Firms 0 0 1 47 2 4 10 321
Retail Environment and Manufacturer Competitive Intensity 0 0 0 116 1 4 9 807
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 2 14 15 266
The Influence of Product Variety on Brand Perception and Choice 0 0 3 164 0 4 18 797
Total Working Papers 0 1 5 759 17 71 118 3,870

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 1 4 9 155 6 19 41 475
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 1 5 8 52
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 0 0 6 132 5 8 35 469
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 0 0 2 64 2 9 29 265
Consumer and managerial goals in assortment choice and design 0 0 0 10 3 7 10 67
Discrete choice models of firms’ strategic decisions 1 1 1 61 1 5 6 306
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 56 1 3 6 240
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 0 1 50 0 6 12 272
Product‐Line Length as a Competitive Tool 0 1 5 237 4 11 23 1,489
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 0 3 4 340
The Influence of Product Variety on Brand Perception and Choice 0 0 9 47 4 10 39 210
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 0 0 3 431 3 13 35 1,826
Total Journal Articles 2 6 36 1,332 30 99 248 6,011

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Statistics updated 2026-03-04