Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 0 27 0 0 2 119
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 0 65 1 1 2 207
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 0 3 6 198
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 0 50 0 2 5 149
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 0 0 108 0 2 2 595
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 8 3 6 6 48
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 0 0 0 107 1 2 3 323
Market Segmentation Strategies of Multiproduct Firms 0 1 1 47 1 6 7 318
Retail Environment and Manufacturer Competitive Intensity 0 0 0 116 2 6 7 805
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 4 4 5 256
The Influence of Product Variety on Brand Perception and Choice 0 1 4 164 2 10 19 795
Total Working Papers 0 2 5 758 14 42 64 3,813


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 1 4 9 152 6 15 35 462
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 1 2 4 48
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 0 2 6 132 1 11 30 462
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 0 2 2 64 0 7 27 256
Consumer and managerial goals in assortment choice and design 0 0 0 10 4 6 7 64
Discrete choice models of firms’ strategic decisions 0 0 0 60 1 2 2 302
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 56 2 5 6 239
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 1 1 50 2 7 8 268
Product‐Line Length as a Competitive Tool 0 1 4 236 1 6 13 1,479
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 1 1 4 338
The Influence of Product Variety on Brand Perception and Choice 0 2 9 47 1 11 30 201
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 0 2 4 431 2 12 25 1,815
Total Journal Articles 1 14 35 1,327 22 85 191 5,934


Statistics updated 2026-01-09