Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 1 28 0 0 8 125
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 0 65 0 6 12 218
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 0 4 15 207
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 0 50 1 2 8 153
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 0 0 108 0 8 18 611
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 8 0 3 14 56
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 0 2 2 109 3 8 19 340
Market Segmentation Strategies of Multiproduct Firms 0 0 1 47 1 1 10 322
Retail Environment and Manufacturer Competitive Intensity 0 0 0 116 0 6 15 813
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 0 1 16 267
The Influence of Product Variety on Brand Perception and Choice 1 1 3 165 1 5 20 802
Total Working Papers 1 3 7 762 6 44 155 3,914

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 1 1 8 156 2 8 41 483
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 0 2 8 54
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 4 4 8 136 5 14 40 483
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 1 1 3 65 4 10 29 275
Consumer and managerial goals in assortment choice and design 0 0 0 10 0 2 12 69
Discrete choice models of firms’ strategic decisions 0 0 1 61 0 4 10 310
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 56 1 3 9 243
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 0 1 50 0 3 15 275
Product‐Line Length as a Competitive Tool 0 2 7 239 1 7 29 1,496
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 2 5 8 345
The Influence of Product Variety on Brand Perception and Choice 0 0 6 47 4 10 40 220
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 0 0 3 431 0 12 43 1,838
Total Journal Articles 6 8 37 1,340 19 80 284 6,091

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Statistics updated 2026-06-04