Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 6 23 0 1 18 97
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 1 64 1 5 21 192
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 1 2 8 182
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 1 47 0 0 6 130
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 1 1 107 1 3 5 583
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 7 1 2 11 31
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 1 2 2 101 1 2 9 310
Market Segmentation Strategies of Multiproduct Firms 0 0 1 46 0 2 4 307
Retail Environment and Manufacturer Competitive Intensity 0 0 0 114 0 2 5 788
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 0 1 1 240
The Influence of Product Variety on Brand Perception and Choice 0 0 3 157 1 3 23 738
Total Working Papers 1 3 15 732 6 23 111 3,598


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 2 3 13 114 4 13 70 304
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 1 1 5 40
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 1 2 2 107 3 5 15 361
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 1 1 4 47 2 5 18 162
Consumer and managerial goals in assortment choice and design 0 0 1 10 1 1 7 48
Discrete choice models of firms’ strategic decisions 0 0 1 58 0 2 21 277
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 54 1 3 13 207
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 0 0 49 0 4 7 254
Product‐Line Length as a Competitive Tool 0 0 1 209 3 5 12 1,401
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 0 0 5 326
The Influence of Product Variety on Brand Perception and Choice 0 0 14 27 1 1 27 125
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 0 3 18 409 2 10 71 1,705
Total Journal Articles 4 9 54 1,173 18 50 271 5,210


Statistics updated 2021-01-03