Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 1 65 0 0 1 205
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 0 27 0 0 1 117
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 0 0 2 192
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 2 50 0 0 5 144
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 0 0 108 0 0 2 593
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 8 0 0 1 42
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 0 0 1 107 0 0 2 320
Market Segmentation Strategies of Multiproduct Firms 0 0 0 46 0 0 1 311
Retail Environment and Manufacturer Competitive Intensity 0 0 0 116 0 0 0 798
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 0 0 3 251
The Influence of Product Variety on Brand Perception and Choice 0 1 2 161 1 3 8 779
Total Working Papers 0 1 6 754 1 3 26 3,752

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 2 4 9 146 5 8 22 434
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 0 0 0 44
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 0 1 7 126 0 6 22 434
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 0 0 3 62 7 8 20 236
Consumer and managerial goals in assortment choice and design 0 0 0 10 0 1 2 57
Discrete choice models of firms’ strategic decisions 0 0 1 60 0 0 3 300
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 56 0 1 1 234
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 0 0 49 0 0 1 260
Product‐Line Length as a Competitive Tool 0 0 7 232 0 0 18 1,466
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 0 2 3 336
The Influence of Product Variety on Brand Perception and Choice 0 0 5 38 0 0 18 171
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 1 2 4 428 1 6 18 1,791
Total Journal Articles 3 7 36 1,296 13 32 128 5,763

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Statistics updated 2025-03-03