Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 1 28 0 3 9 128
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 1 1 66 0 1 13 219
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 0 1 15 208
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 0 50 1 1 7 154
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 0 0 108 0 2 20 613
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 8 0 0 14 56
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 1 1 3 110 1 3 22 343
Market Segmentation Strategies of Multiproduct Firms 0 0 1 47 0 1 11 323
Retail Environment and Manufacturer Competitive Intensity 0 0 0 116 1 2 16 815
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 0 0 15 267
The Influence of Product Variety on Brand Perception and Choice 0 1 3 166 0 2 19 804
Total Working Papers 1 3 9 765 3 16 161 3,930

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 8 156 4 11 49 494
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 0 0 8 54
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 2 3 11 139 5 10 45 493
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 0 0 3 65 2 3 30 278
Consumer and managerial goals in assortment choice and design 0 0 0 10 0 1 12 70
Discrete choice models of firms’ strategic decisions 0 0 1 61 0 1 11 311
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 56 0 0 9 243
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 0 1 50 2 2 16 277
Product‐Line Length as a Competitive Tool 1 3 7 242 1 7 30 1,503
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 1 2 10 347
The Influence of Product Variety on Brand Perception and Choice 0 2 5 49 0 5 38 225
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 0 0 2 431 0 4 41 1,842
Total Journal Articles 3 8 38 1,348 15 46 299 6,137

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Statistics updated 2026-09-10