Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper	File Downloads				Abstract Views
Working Paper	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel	0	0	0	65	0	0	1	206
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions	0	0	0	66	1	3	4	196
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data	0	0	0	50	0	0	3	147
Determinants of Margins in the Distribution Channel: An Empirical Investigation	0	0	0	108	0	0	1	593
Empirical models of manufacturer-retailer interaction: A review and agenda for future research	0	0	0	8	2	2	3	44
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data	0	0	0	107	0	0	1	321
Market Segmentation Strategies of Multiproduct Firms	0	0	0	46	1	1	2	313
Retail Environment and Manufacturer Competitive Intensity	0	0	0	116	1	1	2	800
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data	0	0	0	0	0	0	1	252
The Influence of Product Variety on Brand Perception and Choice	1	1	4	164	3	4	12	788
Total Working Papers	1	1	4	730	8	11	30	3,660

1 registered items for which data could not be found

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel	1	1	9	149	3	7	27	450
A Likelihood Approach to Estimating Market Equilibrium Models	0	0	0	8	1	1	3	47
Beyond plain vanilla: Modeling joint product assortment and pricing decisions	1	3	7	131	6	10	33	457
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis	1	1	1	63	3	5	27	252
Consumer and managerial goals in assortment choice and design	0	0	0	10	2	2	4	60
Discrete choice models of firms’ strategic decisions	0	0	0	60	1	1	2	301
Empirical models of manufacturer-retailer interaction: A review and agenda for future research	0	0	0	56	0	0	1	234
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS*	0	0	0	49	3	4	4	264
Product‐Line Length as a Competitive Tool	1	2	7	236	4	7	16	1,477
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry	0	0	0	81	0	0	3	337
The Influence of Product Variety on Brand Perception and Choice	0	2	7	45	1	7	23	191
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data	2	2	5	431	7	13	26	1,810
Total Journal Articles	6	11	36	1,319	31	57	169	5,880

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Statistics updated 2025-11-08