Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 0 65 0 0 1 206
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 0 27 0 0 0 117
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 1 1 1 193
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 2 50 2 3 8 147
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 0 0 108 0 0 1 593
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 8 0 0 1 42
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 0 0 1 107 0 0 3 321
Market Segmentation Strategies of Multiproduct Firms 0 0 0 46 0 1 1 312
Retail Environment and Manufacturer Competitive Intensity 0 0 0 116 0 1 1 799
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 1 1 3 252
The Influence of Product Variety on Brand Perception and Choice 1 2 3 163 1 4 8 784
Total Working Papers 1 2 6 756 5 11 28 3,766

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 2 8 148 0 5 20 443
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 0 0 2 46
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 0 1 5 128 0 10 26 447
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 0 0 1 62 0 3 24 247
Consumer and managerial goals in assortment choice and design 0 0 0 10 0 1 2 58
Discrete choice models of firms’ strategic decisions 0 0 0 60 0 0 2 300
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 56 0 0 1 234
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 0 0 49 0 0 0 260
Product‐Line Length as a Competitive Tool 1 2 7 234 1 4 13 1,470
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 0 1 3 337
The Influence of Product Variety on Brand Perception and Choice 1 3 7 43 2 8 23 184
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 1 1 5 429 2 3 19 1,797
Total Journal Articles 3 9 33 1,308 5 35 135 5,823

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Statistics updated 2025-08-05