Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 1 65 0 1 2 206
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 0 27 0 0 0 117
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 0 0 1 192
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 2 50 0 0 5 144
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 0 0 108 0 0 1 593
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 8 0 0 1 42
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 0 0 1 107 0 1 3 321
Market Segmentation Strategies of Multiproduct Firms 0 0 0 46 0 0 0 311
Retail Environment and Manufacturer Competitive Intensity 0 0 0 116 0 0 0 798
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 0 0 2 251
The Influence of Product Variety on Brand Perception and Choice 0 0 2 161 0 2 5 780
Total Working Papers 0 0 6 754 0 4 20 3,755

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 2 8 146 2 9 22 438
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 0 2 2 46
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 1 1 7 127 1 3 21 437
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 0 0 2 62 0 15 25 244
Consumer and managerial goals in assortment choice and design 0 0 0 10 0 0 2 57
Discrete choice models of firms’ strategic decisions 0 0 1 60 0 0 3 300
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 56 0 0 1 234
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 0 0 49 0 0 1 260
Product‐Line Length as a Competitive Tool 0 0 7 232 0 0 16 1,466
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 0 0 3 336
The Influence of Product Variety on Brand Perception and Choice 1 2 7 40 2 5 22 176
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 0 1 4 428 1 4 18 1,794
Total Journal Articles 2 6 36 1,299 6 38 136 5,788

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Statistics updated 2025-05-12