Access Statistics for Michaela Draganska

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 0 0 65 2 7 8 214
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 1 1 28 0 6 8 125
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions 0 0 0 66 1 6 12 204
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data 0 0 0 50 0 2 7 151
Determinants of Margins in the Distribution Channel: An Empirical Investigation 0 0 0 108 3 11 13 606
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 8 1 6 12 54
Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data 2 2 2 109 4 13 15 336
Market Segmentation Strategies of Multiproduct Firms 0 0 1 47 0 3 10 321
Retail Environment and Manufacturer Competitive Intensity 0 0 0 116 0 2 9 807
Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data 0 0 0 0 0 10 15 266
The Influence of Product Variety on Brand Perception and Choice 0 0 3 164 2 4 19 799
Total Working Papers 2 3 7 761 13 70 128 3,883

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel 0 3 9 155 1 14 40 476
A Likelihood Approach to Estimating Market Equilibrium Models 0 0 0 8 1 5 7 53
Beyond plain vanilla: Modeling joint product assortment and pricing decisions 0 0 6 132 4 11 37 473
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis 0 0 2 64 2 11 23 267
Consumer and managerial goals in assortment choice and design 0 0 0 10 1 4 11 68
Discrete choice models of firms’ strategic decisions 0 1 1 61 0 4 6 306
Empirical models of manufacturer-retailer interaction: A review and agenda for future research 0 0 0 56 2 3 8 242
MARKET SEGMENTATION STRATEGIES OF MULTIPRODUCT FIRMS* 0 0 1 50 1 5 13 273
Product‐Line Length as a Competitive Tool 2 3 7 239 4 14 27 1,493
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 0 0 0 81 1 3 5 341
The Influence of Product Variety on Brand Perception and Choice 0 0 8 47 2 11 38 212
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data 0 0 3 431 3 14 36 1,829
Total Journal Articles 2 7 37 1,334 22 99 251 6,033

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Statistics updated 2026-04-09