| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE? |
0 |
0 |
0 |
35 |
0 |
0 |
3 |
186 |
| Customer Relationship Management - A New Method of Targeting the 21st Century Consumers |
0 |
0 |
0 |
111 |
0 |
0 |
3 |
293 |
| DEVELOPMENT OF THE FIRM’S INTERNATIONAL COMPETITIVENESS |
0 |
0 |
0 |
112 |
1 |
2 |
5 |
443 |
| DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL |
0 |
0 |
0 |
145 |
0 |
2 |
8 |
511 |
| EMPOWERMENT AND MOTIVATION |
0 |
0 |
0 |
225 |
0 |
1 |
7 |
768 |
| IMPLEMENTATION THROUGH INTERNAL MARKETING |
0 |
0 |
1 |
182 |
1 |
2 |
8 |
958 |
| International Tourism Market Segmentation Based on Consumer Behavior |
0 |
1 |
2 |
93 |
0 |
1 |
18 |
422 |
| MANAGING TOTAL MARKET COMMUNICATION AND IMAGE |
0 |
0 |
0 |
44 |
2 |
3 |
9 |
178 |
| PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE |
0 |
0 |
0 |
26 |
0 |
1 |
6 |
200 |
| THE GLOCAL STRATEGY OF GLOBAL BRANDS |
2 |
4 |
18 |
577 |
3 |
19 |
118 |
4,069 |
| THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING |
0 |
0 |
0 |
48 |
1 |
1 |
6 |
206 |
| The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined |
0 |
0 |
0 |
34 |
0 |
1 |
9 |
627 |
| The Role Of Communication In The Efficiency Of The Social Dialog Management |
0 |
0 |
0 |
15 |
0 |
0 |
2 |
105 |
| USAGE OF THE ONLINE BY THE YOUNG INDIVIDUALS AND YOUNG ADULTS. A CASE STUDY OF THE ROMANIAN INTERNET USAGE |
0 |
0 |
0 |
3 |
2 |
2 |
6 |
27 |
| WHAT CAN COMPANIES DO TO MAKE THEIR BRAND STRONGER? |
0 |
0 |
0 |
42 |
0 |
0 |
3 |
173 |
| Total Journal Articles |
2 |
5 |
21 |
1,692 |
10 |
35 |
211 |
9,166 |
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