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Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa 0 0 0 3 1 3 5 59
ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL 0 0 0 31 3 6 6 124
BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP 0 0 0 3 0 0 1 40
Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises 3 3 9 118 7 11 31 426
CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE 0 0 2 33 1 3 8 169
CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD 0 0 0 94 0 1 2 931
COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT 0 0 0 24 0 0 1 76
CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY 0 0 0 9 1 1 5 64
EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS 0 0 0 4 0 0 1 74
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania 0 0 0 13 3 3 6 149
Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania 0 0 0 26 1 1 1 82
Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students 0 0 3 7 1 2 10 19
Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania 0 0 0 1 2 2 5 11
HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) 0 0 2 30 1 1 3 107
How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools 0 0 1 10 1 8 11 63
IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - 0 0 1 28 1 2 4 127
Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics 0 2 8 42 2 19 64 286
Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review 0 0 1 4 0 0 3 16
Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review 0 0 1 15 1 8 19 70
MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS 0 0 0 55 1 2 2 167
Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction 0 1 3 5 0 4 9 13
Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa 1 1 1 2 2 4 6 29
Modelling e-commerce customer reactions. Exploring online shopping carnivals in China 0 0 0 2 1 3 5 10
NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES 0 0 0 15 2 2 6 98
OBSERVING THE PURCHASING BEHAVIOUR OF THE INDIVIDUALS IN THE LARGE SURFACE STORES DURING THE 2012 WINTER HOLIDAYS IN BUCHAREST 0 0 0 4 1 2 3 39
PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA 0 0 0 5 1 1 2 38
Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania 0 0 1 3 0 1 5 12
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry 0 0 1 29 1 2 4 67
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment 0 0 0 8 2 2 3 24
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations 0 0 1 6 0 2 5 21
Revista Economica 0 0 0 23 0 0 1 69
Social and Technological Interactions in e-Societies 0 0 0 0 0 0 1 4
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - 0 0 0 22 1 5 6 112
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - 0 0 0 34 0 3 4 120
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - 0 0 0 26 0 1 2 109
THE IDENTIFICATION OF THE ROMANIAN COMPANIES' MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH - 0 0 0 28 3 3 5 122
The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research 0 0 0 54 2 3 7 207
The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review 0 1 27 66 4 20 185 466
The influence of social media on contemporary consumer behavior: Part II, Research Methodology 0 0 2 8 0 1 6 22
The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion 0 0 3 10 2 12 22 47
The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions 0 0 4 8 2 5 15 23
UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL 0 0 0 15 0 1 1 57
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities 0 0 0 65 1 1 3 571
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities 0 0 0 3 1 4 10 17
Total Journal Articles 4 8 71 991 53 155 504 5,357
4 registered items for which data could not be found


Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers 0 0 0 0 3 4 10 14
Total Chapters 0 0 0 0 3 4 10 14


Statistics updated 2026-01-09