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Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa 0 0 0 3 1 5 9 63
ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL 0 0 0 31 0 5 8 126
BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP 0 0 0 3 0 1 2 41
Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises 1 4 9 119 3 12 32 431
CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE 0 0 1 33 0 5 11 173
CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD 0 0 0 94 0 1 3 932
COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT 0 0 0 24 0 1 2 77
CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY 0 0 0 9 0 1 4 64
EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS 0 0 0 4 0 3 4 77
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania 0 0 0 13 0 5 8 151
Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania 0 0 0 26 0 5 5 86
Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students 0 0 2 7 2 6 11 24
Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania 0 0 0 1 0 3 5 12
HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) 0 0 2 30 0 2 4 108
How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools 0 1 2 11 0 7 16 69
IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - 0 0 1 28 1 4 7 130
Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics 1 2 9 44 4 18 70 302
Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review 0 0 0 4 0 1 3 17
Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review 0 0 1 15 0 3 19 72
MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS 0 0 0 55 0 1 2 167
Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction 0 0 3 5 1 3 11 16
Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa 0 1 1 2 0 4 8 31
Modelling e-commerce customer reactions. Exploring online shopping carnivals in China 0 0 0 2 0 3 6 12
NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES 0 0 0 15 0 3 7 99
OBSERVING THE PURCHASING BEHAVIOUR OF THE INDIVIDUALS IN THE LARGE SURFACE STORES DURING THE 2012 WINTER HOLIDAYS IN BUCHAREST 0 0 0 4 1 4 6 42
PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA 0 0 0 5 2 6 7 43
Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania 0 0 0 3 1 6 8 18
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry 0 1 2 30 2 5 8 71
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment 0 0 0 8 2 4 5 26
Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations 0 0 1 6 1 3 7 24
Revista Economica 0 0 0 23 0 0 1 69
Social and Technological Interactions in e-Societies 0 0 0 0 0 2 3 6
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - 0 0 0 22 1 3 8 114
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - 0 0 0 34 1 2 5 122
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - 0 0 0 26 0 1 2 110
THE IDENTIFICATION OF THE ROMANIAN COMPANIES' MARKETING NEEDS AND MEANS OF COMMUNICATION - A MARKETING RESEARCH - 0 0 0 28 0 4 5 123
The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research 0 0 0 54 0 3 8 208
The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review 2 2 17 68 17 34 142 496
The influence of social media on contemporary consumer behavior: Part II, Research Methodology 0 0 2 8 0 1 6 23
The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion 0 0 3 10 5 11 28 56
The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions 0 0 4 8 0 3 14 24
UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL 0 0 0 15 0 2 3 59
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities 0 0 0 3 2 6 15 22
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities 0 0 0 65 1 9 11 579
Total Journal Articles 4 11 60 998 48 211 549 5,515
4 registered items for which data could not be found


Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers 0 0 0 0 1 6 12 17
Total Chapters 0 0 0 0 1 6 12 17


Statistics updated 2026-03-04