| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| Alliances accidentelles de marques: concept, enjeux et point de vue managérial |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
11 |
| An exploration of the perception of brand management and marketing in craftsmanship: structured abstract |
0 |
0 |
0 |
1 |
0 |
0 |
0 |
3 |
| An exploratory study on how social media communication of luxury brands influence consumers’ perception depending on the source |
0 |
0 |
0 |
0 |
0 |
1 |
3 |
31 |
| Andy Warhol, sublimation et critique de la société de consommation |
0 |
0 |
0 |
0 |
0 |
0 |
5 |
65 |
| Banksy, l’art de la revendication |
0 |
0 |
0 |
0 |
1 |
1 |
11 |
39 |
| Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship |
0 |
0 |
0 |
0 |
0 |
1 |
4 |
22 |
| Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising |
0 |
0 |
0 |
0 |
1 |
1 |
1 |
21 |
| Brand Practices Faced with Augmented Consumers |
0 |
0 |
0 |
0 |
0 |
0 |
2 |
10 |
| Celebrities in Advertising: Looking for Congruence or Likability? |
0 |
0 |
0 |
1 |
0 |
0 |
0 |
15 |
| Celebrities in advertising: looking for congruence or for likability? |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
7 |
| Celebrities in advertising: the role of congruency |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
16 |
| Challenge your customer! When atypical package designs make meaning |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
3 |
| Choisir une célébrité pour une publicité: le cœur ou la raison ? |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
3 |
| Closely distant: how luxury brand-consumer engagement on social media influences consumer perception and loyalty |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
5 |
| Club Med: coping with corporate brand evolution |
0 |
0 |
0 |
0 |
0 |
0 |
1 |
6 |
| Co-branding success: a subtle balance between perceived credibility and novelty influenced by brand relevancy and expectancy |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
12 |
| Comparison of the impact of a retailer's CSR actions on its relationship with its clients |
0 |
0 |
0 |
3 |
3 |
3 |
7 |
56 |
| Comprendre le visage polymorphe du consommateur transfrontalier: un modèle théorique intégrateur |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
8 |
| Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure |
0 |
0 |
0 |
0 |
0 |
0 |
6 |
46 |
| Connected Stadium: A Pillar for Football Clubs’ Marketing Development? |
0 |
0 |
0 |
1 |
0 |
0 |
0 |
16 |
| D'artisan traditionnel à marque artisan: quelle perception de l'artisan par le consommateur ? |
0 |
0 |
1 |
1 |
0 |
0 |
2 |
5 |
| Does an enhanced technical quality of image lead to a better perceived viewer experience? The case of UHD TV |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
21 |
| Drôle de bouteille! Les effets de la congruence perçue d’un packaging |
0 |
0 |
0 |
0 |
1 |
1 |
3 |
18 |
| Du prestige au ‘masstige’: comment la distance psychologique influence la fidélité et la désirabilité des marques de luxe en ligne |
0 |
0 |
0 |
0 |
0 |
0 |
4 |
50 |
| Edward Hopper, entre réalisme et critique de la société de consommation |
0 |
0 |
0 |
0 |
0 |
1 |
4 |
41 |
| Effets du parrainage sur l’image de marque: le rôle de la congruence |
0 |
0 |
0 |
0 |
0 |
0 |
1 |
6 |
| How could the congruence model explain co-branding effectiveness |
0 |
0 |
0 |
0 |
0 |
0 |
1 |
13 |
| L'enseigne: un capital pour le distributeur |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
2 |
| La communication des marques de luxe sur les médias sociaux |
0 |
0 |
0 |
0 |
0 |
3 |
5 |
30 |
| La congruence dans le parrainage: définition, rôle et mesure |
0 |
0 |
0 |
7 |
0 |
1 |
2 |
43 |
| La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
15 |
| La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs? 92 (sept.-déc.), 31-51 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
9 |
| Le parrainage: d’une intuition à une stratégie de communication |
0 |
0 |
0 |
0 |
0 |
0 |
1 |
15 |
| Les célébrités dans la publicité: le rôle de la congruence |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
16 |
| Les modes d'expression de la marque |
0 |
0 |
0 |
0 |
0 |
0 |
3 |
47 |
| Les pratiques des marques face au consommateur augmenté |
0 |
0 |
0 |
0 |
1 |
1 |
3 |
24 |
| Les réactions d’une communauté de marque face à l’évolution de cette marque: une étude exploratoire du Club Med |
0 |
0 |
0 |
0 |
0 |
1 |
2 |
7 |
| Les stratégies de développement de la marque |
0 |
0 |
0 |
0 |
0 |
0 |
4 |
25 |
| Luxury on thin ice with social media: understanding consumers’ perception from online vs offline communication |
0 |
0 |
0 |
0 |
0 |
1 |
3 |
8 |
| L’enseigne: un capital pour le distributeur ? |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Management stratégique de la marque |
0 |
0 |
0 |
0 |
0 |
1 |
4 |
39 |
| Modèle théorique explicatif et intégratif de la consommation frontalière: regards croisés entre géographie et gestion, Commerce du futur, futurs du commerce |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
3 |
| Parfum d'ambiance: quel impact sur la propreté, la sécurité et la satisfaction dans les gares ? |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
36 |
| Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure |
0 |
0 |
0 |
0 |
0 |
1 |
2 |
31 |
| Perceptions, freins et motivations des consommateurs à l’égard des artisans des métiers de bouche |
0 |
0 |
0 |
0 |
0 |
0 |
1 |
3 |
| Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands |
0 |
0 |
1 |
3 |
1 |
2 |
6 |
21 |
| Sponsorship: from intuitive to strategic communication |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
5 |
| THE CONCEPT OF ARTISAN-BRAND: EXPLORATION OF THE CHARACTERISTICS AND CONSUMERS’ MOTIVATIONS |
0 |
0 |
1 |
12 |
1 |
1 |
8 |
37 |
| The Dual Process of Co-branded New Products: Why Fit is Not All That Matters |
0 |
0 |
0 |
0 |
0 |
0 |
2 |
15 |
| The Internet Driving Forces and Barriers of Managers within French Companies |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
2 |
| The impact of the name of an artisanal shop on the consumer's reactions on the artisan: the role of personificatin and perceived marketing |
0 |
0 |
0 |
2 |
0 |
0 |
1 |
18 |
| The impact of the type of bank on customers’ reactions to their bank: The mediating role of trust |
0 |
0 |
0 |
0 |
0 |
1 |
2 |
6 |
| The not-yet-solved CSR puzzle in emerging countries: Exploring Vietnamese consumers’ perception in food sector |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
16 |
| Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research |
0 |
0 |
0 |
2 |
0 |
0 |
1 |
10 |
| Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche |
0 |
0 |
0 |
0 |
0 |
1 |
1 |
16 |
| Une application des modèles de traitement de l’information au parrainage: le rôle de la congruence |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
2 |
| Une comparaison entre banques privées et banques coopératives et leur impact sur les réactions des consommateurs: le rôle médiateur de la confiance |
0 |
0 |
0 |
0 |
0 |
1 |
1 |
5 |
| What a Strange Bottle! Effects of Perceived Congruence of a Package Design |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
7 |
| What a strange bottle! Effects of perceived congruence of a packaging design |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
3 |
| When brands use CEOs and employees as spokespersons |
0 |
0 |
0 |
0 |
0 |
1 |
2 |
42 |
| When food artisan develops his business: impact on perceptions and reactions of consumers |
0 |
0 |
0 |
0 |
1 |
1 |
1 |
10 |
| Total Working Papers |
0 |
0 |
3 |
33 |
10 |
26 |
110 |
1,117 |
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