Access Statistics for Diana Gavilan

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business 0 0 0 6 0 3 7 28
Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery 0 0 0 4 1 2 9 55
Student Experience, Satisfaction and Commitment in Blended Learning: A Structural Equation Modelling Approach 0 0 1 2 0 3 11 22
The mediating role of mental imagery in mobile advertising 0 0 2 3 0 3 14 23
Vividness of news push notifications and users’ response 0 0 3 16 1 3 14 74
Total Journal Articles 0 0 6 31 2 14 55 202


Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices 0 0 0 0 1 7 29 147
Total Chapters 0 0 0 0 1 7 29 147


Statistics updated 2026-07-10