Access Statistics for Diana Gavilan

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business 0 0 0 6 2 3 4 25
Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery 0 0 0 4 2 3 8 52
Student Experience, Satisfaction and Commitment in Blended Learning: A Structural Equation Modelling Approach 0 0 1 2 0 3 9 18
The mediating role of mental imagery in mobile advertising 1 1 1 2 2 7 11 19
Vividness of news push notifications and users’ response 1 2 4 16 1 5 14 71
Total Journal Articles 2 3 6 30 7 21 46 185


Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices 0 0 0 0 1 9 26 138
Total Chapters 0 0 0 0 1 9 26 138


Statistics updated 2026-03-04