Access Statistics for Diana Gavilan

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business 0 0 0 6 0 1 1 22
Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery 0 0 1 4 1 2 9 49
Student Experience, Satisfaction and Commitment in Blended Learning: A Structural Equation Modelling Approach 0 1 1 2 0 4 8 15
The mediating role of mental imagery in mobile advertising 0 0 0 1 3 3 4 12
Vividness of news push notifications and users’ response 0 0 2 14 3 3 12 66
Total Journal Articles 0 1 4 27 7 13 34 164


Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices 0 0 0 0 3 8 20 129
Total Chapters 0 0 0 0 3 8 20 129


Statistics updated 2025-12-06