Access Statistics for Diana Gavilan

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business 0 0 0 6 0 3 4 25
Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery 0 0 0 4 1 4 9 53
Student Experience, Satisfaction and Commitment in Blended Learning: A Structural Equation Modelling Approach 0 0 1 2 1 3 10 19
The mediating role of mental imagery in mobile advertising 1 2 2 3 1 8 12 20
Vividness of news push notifications and users’ response 0 1 3 16 0 3 12 71
Total Journal Articles 1 3 6 31 3 21 47 188


Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices 0 0 0 0 2 7 25 140
Total Chapters 0 0 0 0 2 7 25 140


Statistics updated 2026-04-09