Journal Article |
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12 months |
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Last month |
3 months |
12 months |
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ARE THERE DIFFERENCES REFFERING TO THE LIVING STANDARD IN ROMANIA ACCORDING TO THE OCCUPATIONAL STATUS? EMPIRIC RESEARCH REFFERING TO THE ENDOWMENT WITH DURABLE GOODS IN ROMANIAN HOUSEHOLDS |
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0 |
0 |
4 |
0 |
0 |
0 |
206 |
Aspects of Marketing in Dental Tourism—Factor of Sustainable Development in Romania |
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0 |
2 |
3 |
0 |
0 |
7 |
43 |
COMPARATIVE STUDY REGARDING DEVELOPMENT OF INFORMATION SOCIETY IN ROMANIAN ENTERPRISES. A MULTIMETHOD ANALYSIS Abstract: The impact of information society – as a factor of organizational change (Dovenport, 2003) on performance of firms is increasingly approached and measured – by means of statistical indicators – in the specialty literature, developing in a fast pace and influencing all business sectors, from industrial, services, either touristic, medical, educational or public administration. Within the EU – 28 countries positive evolutions were registered in 2014 compared with 2010 related to adoption of e-business technologies in enterprises. In Romania, the development of indicators concerning information society compared to that of EU-28, have registered growth rates much higher than those of EU-28, EU-27 or Euro area, especially following the post-accession to the European Union. The average values of IT&C indicators for Romania - according to Eurostat – are much more different compared to EU-28 and, in this study we have applied statistical testing methods as regards these differencies by means of the Student t test. The results have shown that for two of the seven indicators of information society there are significant differencies, for share of enterprises' turnover on e-commerce and enterprises having received orders online (at least 1%), respectively |
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5 |
2 |
2 |
2 |
40 |
CONSIDERATIONS ABOUT DENTAL TOURISM DEVELOPMENT AND ITS SPECIFIC MARKETING IN ROMANIA |
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22 |
1 |
4 |
5 |
186 |
Considerations regarding the effects of COVID-19 on the tourism market |
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0 |
2 |
50 |
0 |
0 |
11 |
261 |
Consumers’ Preferences of Winter Tourist Packages in Romania: A Quantitative Case Study |
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0 |
1 |
9 |
0 |
0 |
2 |
20 |
Cross-Cultural Analysis of the Consumer Profile of Hunting Tourism and Trophy Hunting from Tradition to Protected Areas: Study Case on Romania and Spain |
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0 |
0 |
1 |
0 |
0 |
1 |
5 |
Descriptive methods of data analysis for marketing data – theoretical and practical considerations |
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0 |
0 |
48 |
0 |
1 |
5 |
286 |
Entrepreneurial Framework Conditions and Sustainable Growth in Europe. A Multimethod Analysis |
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0 |
1 |
15 |
0 |
0 |
9 |
67 |
Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility |
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0 |
1 |
15 |
3 |
3 |
13 |
126 |
Investigating the Impact uf E-Learning as an Alternative for Business Education in Pharmaceutical Industry in Romania by Roi Methodology |
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0 |
0 |
6 |
0 |
0 |
0 |
248 |
Marketing research, a succes factor for an entrepreneur |
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1 |
1 |
30 |
1 |
2 |
3 |
158 |
Q or R Factor Analysis for Subjectiveness Measurement in Consumer Behavior? A Study Case on Durable Goods Buying Behavior in Romania |
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0 |
0 |
0 |
0 |
0 |
0 |
2 |
Quality Management and Firm Performance in the Hotel Industry: Evidence from Mures County |
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0 |
0 |
8 |
1 |
2 |
5 |
64 |
Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis |
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0 |
0 |
2 |
1 |
1 |
1 |
51 |
Supporting Employability by a Skills Assessment Innovative Tool—Sustainable Transnational Insights from Employers |
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0 |
0 |
1 |
0 |
1 |
3 |
45 |
The Application of Main Component Analysis Method on Indicators of Romanian National Authority for Consumers Protection Activities |
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0 |
0 |
26 |
0 |
0 |
1 |
271 |
Types of non-probabilistic sampling used in marketing research. „Snowball” sampling |
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0 |
2 |
147 |
2 |
3 |
7 |
831 |
Typological analysis as analysis method of marketing data |
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1 |
1 |
53 |
2 |
4 |
4 |
275 |
What Macreconomic Index Differentiates or Similar the European Tourism Competitiviness? A Multimethod Analysis |
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0 |
0 |
3 |
0 |
1 |
1 |
27 |
Total Journal Articles |
0 |
2 |
11 |
448 |
13 |
24 |
80 |
3,212 |