| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A Motivational Account of the Question-Behavior Effect |
0 |
0 |
0 |
29 |
0 |
4 |
11 |
182 |
| A New Measure of Brand Personality |
1 |
2 |
9 |
1,055 |
3 |
14 |
44 |
4,105 |
| Arming consumers against product placement: A comparison of factual and evaluative educational interventions |
0 |
0 |
0 |
0 |
0 |
1 |
1 |
20 |
| Assessing the impact of offline URL advertising |
0 |
0 |
0 |
105 |
0 |
0 |
7 |
469 |
| Assessing the impact of offline URL advertising |
0 |
0 |
0 |
84 |
0 |
3 |
12 |
427 |
| Co-branding in advertising: the issue of product and brand fit |
0 |
1 |
3 |
494 |
0 |
6 |
12 |
1,761 |
| Co-branding in advertising: the issue of product and brand-fit |
0 |
0 |
0 |
325 |
0 |
2 |
9 |
984 |
| Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context |
0 |
0 |
0 |
12 |
1 |
3 |
9 |
118 |
| Communicating the right emotion to generate help for connected versus unconnected others |
0 |
0 |
0 |
31 |
0 |
4 |
9 |
163 |
| Consumer Innovativeness and GLB: A comparative study |
0 |
0 |
1 |
108 |
1 |
1 |
10 |
540 |
| Consumer innovativeness and GLB: a comparative study |
0 |
0 |
0 |
47 |
0 |
0 |
8 |
277 |
| Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses |
0 |
0 |
0 |
21 |
1 |
4 |
8 |
98 |
| Developing a Short Affect Intensity Scale |
0 |
0 |
1 |
790 |
3 |
7 |
17 |
2,321 |
| Developing a typology of airport shoppers |
0 |
1 |
1 |
315 |
1 |
3 |
8 |
1,104 |
| Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance |
0 |
0 |
0 |
98 |
0 |
3 |
10 |
497 |
| Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance |
0 |
0 |
0 |
71 |
0 |
3 |
7 |
386 |
| Emotional advertising: Revisiting the Role of Product Category |
0 |
1 |
9 |
238 |
0 |
7 |
43 |
905 |
| Evaluation of age-related labels by senior citizens |
0 |
0 |
0 |
92 |
0 |
2 |
13 |
543 |
| Evaluation of age-related labels by senior citizens |
0 |
0 |
0 |
52 |
0 |
3 |
8 |
463 |
| Explicit and Implicit Determinants of Fair-Trade Buying Behavior |
0 |
0 |
0 |
209 |
1 |
3 |
6 |
679 |
| Explicit and implicit determinants of fair-trade buying behavior |
0 |
0 |
0 |
138 |
0 |
2 |
9 |
427 |
| Healthy or unhealthy slogans: That s the question |
0 |
0 |
1 |
59 |
0 |
5 |
16 |
2,253 |
| Healthy or unhealthy slogans: that's the question |
0 |
0 |
1 |
110 |
0 |
2 |
7 |
3,767 |
| How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles |
0 |
0 |
0 |
370 |
0 |
2 |
13 |
2,979 |
| IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR |
0 |
2 |
2 |
554 |
0 |
8 |
27 |
2,081 |
| Implicit attitudes toward green consumer behavior |
0 |
1 |
1 |
440 |
0 |
5 |
9 |
1,629 |
| Intention Superiority Perspectives on Preference-decision Consistency |
0 |
0 |
0 |
8 |
0 |
1 |
5 |
49 |
| Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection |
0 |
0 |
1 |
150 |
0 |
5 |
10 |
846 |
| Media context and advertising effectiveness: The role of context appreciation and context-ad similarity |
2 |
2 |
5 |
1,053 |
5 |
8 |
33 |
5,255 |
| Motivated Consumer Innovativeness: Concept and Measurement |
1 |
1 |
4 |
289 |
3 |
4 |
21 |
1,042 |
| Motivated Consumer Innovativeness: Validation and Moderation |
0 |
0 |
0 |
77 |
1 |
5 |
8 |
291 |
| Need for Closure and Leisure of Youngsters |
0 |
0 |
0 |
44 |
0 |
3 |
4 |
160 |
| Need for Closure and Youngsters Leisure Time Preferences |
0 |
0 |
0 |
57 |
0 |
3 |
11 |
447 |
| Need for Closure, Gender and Social Self-Esteem of youngsters |
0 |
0 |
0 |
89 |
0 |
2 |
7 |
562 |
| Need for closure and media use and preference of youngsters |
1 |
1 |
2 |
69 |
3 |
8 |
10 |
292 |
| Need for closure and youngsters' leisure time preferences |
0 |
0 |
0 |
26 |
0 |
1 |
7 |
229 |
| Need for closure, gender and social self-esteem of youngsters |
0 |
0 |
0 |
99 |
0 |
2 |
11 |
558 |
| Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior |
0 |
0 |
0 |
35 |
0 |
2 |
8 |
349 |
| Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior |
0 |
0 |
2 |
396 |
0 |
4 |
22 |
1,830 |
| Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection |
0 |
0 |
0 |
60 |
1 |
5 |
7 |
285 |
| Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation |
0 |
0 |
0 |
445 |
0 |
3 |
9 |
1,465 |
| Segmenting the senior market: professional and social activity level |
0 |
0 |
0 |
277 |
0 |
2 |
9 |
945 |
| THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS EMOTIONS |
0 |
1 |
2 |
636 |
0 |
3 |
11 |
1,831 |
| The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers |
0 |
1 |
1 |
4 |
0 |
4 |
9 |
46 |
| The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers |
0 |
0 |
0 |
40 |
1 |
4 |
30 |
129 |
| The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias |
0 |
0 |
0 |
38 |
1 |
4 |
9 |
341 |
| The Stability of Individual Response Styles |
0 |
0 |
2 |
33 |
0 |
4 |
26 |
150 |
| The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior |
0 |
0 |
0 |
15 |
0 |
4 |
7 |
108 |
| The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior |
0 |
0 |
1 |
53 |
0 |
5 |
16 |
261 |
| Using the Right Emotion to Promote the Right Product to the Right Person |
0 |
0 |
0 |
68 |
0 |
0 |
3 |
230 |
| Where do we go from here? Food for thought on academic papers in business research |
0 |
0 |
0 |
38 |
0 |
2 |
11 |
157 |
| Total Working Papers |
5 |
14 |
49 |
9,946 |
26 |
185 |
637 |
47,036 |
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