Access Statistics for Maggie Geuens

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 29 0 0 10 182
A New Measure of Brand Personality 0 2 9 1,055 0 8 44 4,105
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 0 0 0 0 1 20
Assessing the impact of offline URL advertising 0 0 0 105 0 0 7 469
Assessing the impact of offline URL advertising 0 0 0 84 0 0 12 427
Co-branding in advertising: the issue of product and brand fit 0 1 3 494 0 2 12 1,761
Co-branding in advertising: the issue of product and brand-fit 0 0 0 325 0 0 9 984
Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context 0 0 0 12 0 1 8 118
Communicating the right emotion to generate help for connected versus unconnected others 0 0 0 31 0 0 9 163
Consumer Innovativeness and GLB: A comparative study 0 0 1 108 0 1 10 540
Consumer innovativeness and GLB: a comparative study 0 0 0 47 0 0 8 277
Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses 0 0 0 21 0 1 8 98
Developing a Short Affect Intensity Scale 0 0 1 790 0 3 17 2,321
Developing a typology of airport shoppers 0 0 1 315 0 1 8 1,104
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance 0 0 0 98 0 0 10 497
Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance 0 0 0 71 1 1 8 387
Emotional advertising: Revisiting the Role of Product Category 0 0 9 238 1 3 42 906
Evaluation of age-related labels by senior citizens 0 0 0 92 0 1 13 543
Evaluation of age-related labels by senior citizens 0 0 0 52 0 0 8 463
Explicit and Implicit Determinants of Fair-Trade Buying Behavior 0 0 0 209 0 1 6 679
Explicit and implicit determinants of fair-trade buying behavior 0 0 0 138 0 1 9 427
Healthy or unhealthy slogans: That s the question 0 0 1 59 0 1 16 2,253
Healthy or unhealthy slogans: that's the question 0 0 1 110 0 1 7 3,767
How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles 0 0 0 370 0 0 13 2,979
IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR 0 1 2 554 0 2 27 2,081
Implicit attitudes toward green consumer behavior 0 0 1 440 0 2 9 1,629
Intention Superiority Perspectives on Preference-decision Consistency 0 0 0 8 0 1 5 49
Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection 0 0 1 150 0 1 10 846
Media context and advertising effectiveness: The role of context appreciation and context-ad similarity 1 3 5 1,054 3 9 35 5,258
Motivated Consumer Innovativeness: Concept and Measurement 0 1 3 289 0 3 20 1,042
Motivated Consumer Innovativeness: Validation and Moderation 0 0 0 77 0 2 8 291
Need for Closure and Leisure of Youngsters 0 0 0 44 1 2 5 161
Need for Closure and Youngsters Leisure Time Preferences 0 0 0 57 0 0 11 447
Need for Closure, Gender and Social Self-Esteem of youngsters 0 0 0 89 0 0 6 562
Need for closure and media use and preference of youngsters 0 1 2 69 0 6 10 292
Need for closure and youngsters' leisure time preferences 0 0 0 26 0 0 7 229
Need for closure, gender and social self-esteem of youngsters 0 0 0 99 0 0 11 558
Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior 0 0 0 35 0 1 8 349
Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior 0 0 2 396 1 1 20 1,831
Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection 0 0 0 60 0 3 7 285
Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation 0 0 0 445 0 1 9 1,465
Segmenting the senior market: professional and social activity level 0 0 0 277 0 0 9 945
THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS EMOTIONS 0 1 2 636 0 1 11 1,831
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 0 0 0 40 0 3 30 129
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 0 0 1 4 0 0 8 46
The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias 0 0 0 38 0 2 9 341
The Stability of Individual Response Styles 0 0 1 33 1 1 26 151
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 53 0 1 15 261
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 15 0 0 7 108
Using the Right Emotion to Promote the Right Product to the Right Person 0 0 0 68 0 0 3 230
Where do we go from here? Food for thought on academic papers in business research 0 0 0 38 0 0 11 157
Total Working Papers 1 10 46 9,947 8 68 632 47,044

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 11 2 2 4 53
A new measure of brand personality 1 2 9 28 3 14 61 188
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 1 8 0 1 5 75
Beyond bundles: Choosing product bundles increases shopping basket size 0 0 10 13 1 13 63 74
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit 0 2 2 92 0 3 16 263
Do Pleasant Emotional Ads Make Consumers Like Your Brand More? 0 0 0 0 0 0 5 8
Emotional advertising: Revisiting the role of product category 0 1 8 146 1 6 50 540
How and when do virtual influencers positively affect consumer responses to endorsed brands? 1 4 33 63 3 7 120 235
How online grocery shopping drives private label food purchases 0 0 3 16 1 2 22 54
How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes 0 0 2 13 0 1 17 45
If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value 0 0 0 11 0 0 14 71
Increasing choice satisfaction through goal-based labeling 0 0 0 13 0 0 6 66
Intention superiority perspectives on preference-decision consistency 0 0 0 1 0 0 12 48
Motivated Consumer Innovativeness: Concept, measurement, and validation 0 3 13 134 0 5 54 514
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior 1 1 2 83 2 3 22 432
Response Styles and how to Correct them 0 0 0 14 0 0 7 48
Revising the myth of gay consumer innovativeness 0 0 0 25 0 2 7 198
Scale format effects on response option interpretation and use 0 0 3 17 0 0 15 65
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation 0 0 0 111 0 1 16 414
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales 0 0 1 74 0 2 5 274
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level 0 0 0 97 2 4 17 289
The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales 0 0 0 2 0 0 14 37
The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials 0 0 5 51 0 7 34 235
The influence of mood on attitude–behavior consistency 0 0 0 23 1 2 10 141
The proximity effect: The role of inter-item distance on reverse-item bias 0 0 1 3 1 2 10 46
Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands 0 1 4 18 2 5 16 54
When sharing is scaring: hesitance to share suboptimal food due to fear of negative responses from recipients 0 0 0 0 2 2 8 8
Where does business research go from here? Food-for-thought on academic papers in business research 0 0 0 24 1 1 12 123
Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution 0 0 0 4 0 0 15 53
Total Journal Articles 3 14 97 1,095 22 85 657 4,651

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Statistics updated 2026-08-07