Access Statistics for Maggie Geuens

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 29 4 5 11 182
A New Measure of Brand Personality 0 1 7 1,053 6 12 39 4,097
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 0 0 1 1 1 20
Assessing the impact of offline URL advertising 0 0 0 84 3 6 12 427
Assessing the impact of offline URL advertising 0 0 0 105 0 3 7 469
Co-branding in advertising: the issue of product and brand fit 0 0 2 493 4 5 11 1,759
Co-branding in advertising: the issue of product and brand-fit 0 0 0 325 2 2 9 984
Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context 0 0 0 12 2 3 8 117
Communicating the right emotion to generate help for connected versus unconnected others 0 0 0 31 4 6 10 163
Consumer Innovativeness and GLB: A comparative study 0 1 1 108 0 3 9 539
Consumer innovativeness and GLB: a comparative study 0 0 0 47 0 1 8 277
Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses 0 0 0 21 3 3 7 97
Developing a Short Affect Intensity Scale 0 0 2 790 4 8 15 2,318
Developing a typology of airport shoppers 1 1 2 315 2 2 10 1,103
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance 0 0 0 98 3 3 10 497
Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance 0 0 0 71 3 4 7 386
Emotional advertising: Revisiting the Role of Product Category 1 2 10 238 5 17 46 903
Evaluation of age-related labels by senior citizens 0 0 0 52 3 5 8 463
Evaluation of age-related labels by senior citizens 0 0 0 92 1 2 12 542
Explicit and Implicit Determinants of Fair-Trade Buying Behavior 0 0 0 209 2 3 5 678
Explicit and implicit determinants of fair-trade buying behavior 0 0 0 138 1 3 8 426
Healthy or unhealthy slogans: That s the question 0 0 1 59 4 6 15 2,252
Healthy or unhealthy slogans: that's the question 0 0 1 110 1 1 6 3,766
How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles 0 0 0 370 2 3 13 2,979
IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR 1 1 1 553 6 19 25 2,079
Implicit attitudes toward green consumer behavior 1 1 1 440 3 3 7 1,627
Intention Superiority Perspectives on Preference-decision Consistency 0 0 0 8 0 0 4 48
Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection 0 0 2 150 4 5 10 845
Media context and advertising effectiveness: The role of context appreciation and context-ad similarity 0 1 4 1,051 2 7 30 5,249
Motivated Consumer Innovativeness: Concept and Measurement 0 0 3 288 1 2 18 1,039
Motivated Consumer Innovativeness: Validation and Moderation 0 0 1 77 3 3 9 289
Need for Closure and Leisure of Youngsters 0 0 0 44 2 2 4 159
Need for Closure and Youngsters Leisure Time Preferences 0 0 0 57 3 7 11 447
Need for Closure, Gender and Social Self-Esteem of youngsters 0 0 0 89 2 2 7 562
Need for closure and media use and preference of youngsters 0 0 1 68 2 2 5 286
Need for closure and youngsters' leisure time preferences 0 0 0 26 1 1 7 229
Need for closure, gender and social self-esteem of youngsters 0 0 0 99 2 4 11 558
Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior 0 0 0 35 1 5 7 348
Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior 0 1 2 396 4 7 22 1,830
Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection 0 0 0 60 2 3 4 282
Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation 0 0 0 445 2 3 8 1,464
Segmenting the senior market: professional and social activity level 0 0 0 277 2 5 9 945
THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS EMOTIONS 0 0 2 635 2 3 13 1,830
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 0 0 0 40 1 10 27 126
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 1 1 1 4 4 5 9 46
The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias 0 0 0 38 2 4 7 339
The Stability of Individual Response Styles 0 0 2 33 4 8 28 150
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 15 4 4 7 108
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 1 53 4 5 16 260
Using the Right Emotion to Promote the Right Product to the Right Person 0 0 0 68 0 0 3 230
Where do we go from here? Food for thought on academic papers in business research 0 0 0 38 2 2 11 157
Total Working Papers 5 10 47 9,937 125 228 606 46,976

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 11 0 2 2 51
A new measure of brand personality 0 0 9 26 6 15 51 174
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 1 8 0 1 4 74
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit 0 0 0 90 5 6 16 260
Do Pleasant Emotional Ads Make Consumers Like Your Brand More? 0 0 0 0 1 1 7 8
Emotional advertising: Revisiting the role of product category 1 1 7 145 7 14 53 534
How and when do virtual influencers positively affect consumer responses to endorsed brands? 1 2 42 59 9 29 148 228
How online grocery shopping drives private label food purchases 1 1 3 16 3 6 20 52
How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes 0 1 3 13 4 10 17 44
If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value 0 0 0 11 4 10 14 71
Increasing choice satisfaction through goal-based labeling 0 0 0 13 0 2 6 66
Intention superiority perspectives on preference-decision consistency 0 0 0 1 1 5 12 48
Motivated Consumer Innovativeness: Concept, measurement, and validation 2 2 11 131 7 17 56 509
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior 0 1 1 82 2 7 22 429
Response Styles and how to Correct them 0 0 0 14 2 4 7 48
Revising the myth of gay consumer innovativeness 0 0 1 25 1 2 7 196
Scale format effects on response option interpretation and use 0 2 3 17 1 5 15 65
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation 0 0 0 111 4 8 15 413
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales 0 0 1 74 1 1 3 272
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level 0 0 1 97 1 4 14 285
The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales 0 0 0 2 4 6 14 37
The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials 0 2 8 51 1 5 37 228
The influence of mood on attitude–behavior consistency 0 0 2 23 3 5 11 139
The proximity effect: The role of inter-item distance on reverse-item bias 0 1 1 3 3 4 11 44
Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands 0 0 4 17 3 3 12 49
Where does business research go from here? Food-for-thought on academic papers in business research 0 0 0 24 4 6 11 122
Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution 0 0 0 4 5 8 16 53
Total Journal Articles 5 13 98 1,068 82 186 601 4,499

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Statistics updated 2026-05-06