Access Statistics for Maggie Geuens

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 29 1 1 11 183
A New Measure of Brand Personality 0 0 8 1,055 16 20 61 4,125
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 0 0 1 1 2 21
Assessing the impact of offline URL advertising 0 0 0 105 0 0 5 469
Assessing the impact of offline URL advertising 0 0 0 84 1 1 11 428
Co-branding in advertising: the issue of product and brand fit 0 0 2 494 0 1 12 1,762
Co-branding in advertising: the issue of product and brand-fit 0 0 0 325 1 3 12 987
Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context 0 0 0 12 1 1 8 119
Communicating the right emotion to generate help for connected versus unconnected others 0 0 0 31 1 1 10 164
Consumer Innovativeness and GLB: A comparative study 0 0 1 108 1 1 11 541
Consumer innovativeness and GLB: a comparative study 0 0 0 47 0 0 7 277
Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses 0 0 0 21 1 2 10 100
Developing a Short Affect Intensity Scale 0 1 2 791 1 3 19 2,324
Developing a typology of airport shoppers 0 0 1 315 4 8 14 1,112
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance 0 0 0 98 1 1 9 498
Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance 0 0 0 71 2 2 9 389
Emotional advertising: Revisiting the Role of Product Category 0 0 8 238 2 5 41 911
Evaluation of age-related labels by senior citizens 0 0 0 52 2 3 10 466
Evaluation of age-related labels by senior citizens 0 0 0 92 3 3 16 546
Explicit and Implicit Determinants of Fair-Trade Buying Behavior 0 0 0 209 1 2 8 681
Explicit and implicit determinants of fair-trade buying behavior 0 0 0 138 2 2 10 429
Healthy or unhealthy slogans: That s the question 0 0 1 59 3 3 18 2,256
Healthy or unhealthy slogans: that's the question 1 1 2 111 2 2 6 3,769
How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles 0 1 1 371 2 3 13 2,982
IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR 0 0 2 554 1 1 26 2,082
Implicit attitudes toward green consumer behavior 0 0 1 440 3 3 12 1,632
Intention Superiority Perspectives on Preference-decision Consistency 0 0 0 8 0 0 4 49
Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection 0 0 1 150 2 2 12 848
Media context and advertising effectiveness: The role of context appreciation and context-ad similarity 0 1 5 1,055 2 6 33 5,264
Motivated Consumer Innovativeness: Concept and Measurement 1 2 5 291 2 6 21 1,048
Motivated Consumer Innovativeness: Validation and Moderation 0 0 0 77 3 5 13 296
Need for Closure and Leisure of Youngsters 0 0 0 44 1 1 5 162
Need for Closure and Youngsters Leisure Time Preferences 0 0 0 57 2 3 14 450
Need for Closure, Gender and Social Self-Esteem of youngsters 0 0 0 89 1 2 8 564
Need for closure and media use and preference of youngsters 0 0 1 69 3 3 11 295
Need for closure and youngsters' leisure time preferences 0 0 0 26 3 4 10 233
Need for closure, gender and social self-esteem of youngsters 0 0 0 99 3 3 13 561
Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior 0 1 1 36 3 6 14 355
Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior 0 0 1 396 1 2 16 1,833
Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection 0 0 0 60 4 4 11 289
Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation 0 0 0 445 1 2 10 1,467
Segmenting the senior market: professional and social activity level 0 0 0 277 1 1 8 946
THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS EMOTIONS 0 0 2 636 1 1 8 1,832
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 1 1 1 41 2 2 30 131
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 0 0 1 4 0 0 8 46
The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias 0 0 0 38 0 1 10 342
The Stability of Individual Response Styles 0 0 1 33 1 2 23 153
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 15 2 3 10 111
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 53 2 3 16 264
Using the Right Emotion to Promote the Right Product to the Right Person 0 0 0 68 2 3 5 233
Where do we go from here? Food for thought on academic papers in business research 0 0 0 38 5 6 17 163
Total Working Papers 3 8 48 9,955 100 144 701 47,188

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 11 3 3 7 56
A new measure of brand personality 1 1 5 29 8 14 59 202
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 1 8 0 0 5 75
Beyond bundles: Choosing product bundles increases shopping basket size 1 3 5 16 7 24 64 98
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit 0 0 2 92 1 1 17 264
Do Pleasant Emotional Ads Make Consumers Like Your Brand More? 0 0 0 0 0 2 5 10
Emotional advertising: Revisiting the role of product category 0 1 9 147 3 12 57 552
How and when do virtual influencers positively affect consumer responses to endorsed brands? 2 3 18 66 5 8 82 243
How online grocery shopping drives private label food purchases 1 2 4 18 6 10 29 64
How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes 0 0 1 13 4 4 20 49
If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value 0 1 1 12 3 6 20 77
Increasing choice satisfaction through goal-based labeling 0 0 0 13 1 2 8 68
Intention superiority perspectives on preference-decision consistency 0 0 0 1 2 3 15 51
Motivated Consumer Innovativeness: Concept, measurement, and validation 0 1 9 135 5 7 51 521
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior 1 1 3 84 2 2 20 434
Response Styles and how to Correct them 0 0 0 14 2 2 9 50
Revising the myth of gay consumer innovativeness 0 0 0 25 1 2 9 200
Scale format effects on response option interpretation and use 0 1 3 18 0 2 16 67
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation 0 0 0 111 1 1 13 415
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales 0 0 0 74 5 5 8 279
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level 0 1 1 98 5 8 24 297
The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales 0 0 0 2 1 1 14 38
The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials 0 2 6 53 5 8 35 243
The influence of mood on attitude–behavior consistency 0 0 0 23 2 4 12 145
The proximity effect: The role of inter-item distance on reverse-item bias 0 2 3 5 1 6 15 52
Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands 0 0 3 18 3 6 18 60
When sharing is scaring: hesitance to share suboptimal food due to fear of negative responses from recipients 0 0 0 0 1 3 11 11
Where does business research go from here? Food-for-thought on academic papers in business research 0 0 0 24 0 1 12 124
Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution 0 0 0 4 2 3 16 56
Total Journal Articles 6 19 74 1,114 79 150 671 4,801

logo

LogEc Home

Top Working Papers
Top Journal Articles
Top Books
Top Chapters
Top Software Items

Top Authors

Top Working Paper series and Journals

About LogEc

Authors with papers registered in the RePEc Author Service.

Register yourself as an author or register more papers in the RePEc Author Service.

Authors with no registered papers

RePEc
LogEc provides access and usage statistics for services based on the RePEc data set.

Örebro UniversityLogEc is hosted by the Örebro University School of Business.

Questions or comments? Please see our explanation of how the statistics are collected or e-mail

Since October 2025, abstract view statistics are potentially heavily influenced by traffic from AI bots and tools that we could not eliminate despite our best efforts.

Statistics updated 2026-11-12