Access Statistics for Maggie Geuens

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A New Measure of Brand Personality 2 6 42 1,002 10 29 153 3,879
Assessing the impact of offline URL advertising 0 0 0 84 0 0 2 411
Assessing the impact of offline URL advertising 0 0 0 105 0 0 5 459
Co-branding in advertising: the issue of product and brand fit 0 0 0 484 0 3 13 1,692
Co-branding in advertising: the issue of product and brand-fit 0 0 6 325 1 1 32 965
Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context 0 0 0 11 0 0 1 104
Communicating the right emotion to generate help for connected versus unconnected others 0 0 2 29 0 11 16 144
Consumer Innovativeness and GLB: A comparative study 0 0 0 107 0 0 2 523
Consumer innovativeness and GLB: a comparative study 0 0 0 47 0 0 1 266
Developing a Short Affect Intensity Scale 1 2 5 779 1 5 24 2,271
Developing a typology of airport shoppers 0 0 0 306 1 1 4 1,066
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance 0 0 0 98 0 0 4 474
Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance 0 0 0 68 0 0 6 365
Evaluation of age-related labels by senior citizens 0 0 0 91 1 1 3 526
Evaluation of age-related labels by senior citizens 0 0 0 51 3 3 4 447
Explicit and Implicit Determinants of Fair-Trade Buying Behavior 0 0 2 207 1 1 7 658
Explicit and implicit determinants of fair-trade buying behavior 0 0 2 137 0 0 5 413
Healthy or unhealthy slogans: That’s the question… 0 0 0 57 1 1 7 2,232
Healthy or unhealthy slogans: that's the question 0 0 0 109 0 2 18 3,757
How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles 0 2 4 361 1 6 27 2,930
IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR 0 0 1 549 0 0 5 2,029
Implicit attitudes toward green consumer behavior 0 0 1 439 1 2 9 1,609
Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection 0 1 1 146 0 1 4 829
Media context and advertising effectiveness: The role of context appreciation and context-ad similarity 0 0 5 1,040 3 16 50 5,169
Motivated Consumer Innovativeness: Concept and Measurement 1 2 3 282 2 6 23 1,003
Motivated Consumer Innovativeness: Validation and Moderation 0 0 1 75 0 0 5 266
Need for Closure and Leisure of Youngsters 0 0 0 43 0 0 4 147
Need for Closure and Youngsters’ Leisure Time Preferences 0 0 0 57 0 0 3 426
Need for Closure, Gender and Social Self-Esteem of youngsters 0 0 0 89 0 0 2 542
Need for closure and media use and preference of youngsters 0 0 3 65 0 0 8 272
Need for closure and youngsters' leisure time preferences 0 0 0 26 1 3 7 209
Need for closure, gender and social self-esteem of youngsters 0 0 0 97 0 1 5 530
Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior 0 0 0 32 3 7 18 319
Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior 0 1 9 381 2 11 61 1,732
Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection 0 0 1 59 0 0 2 274
Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation 0 2 8 437 3 7 32 1,406
Segmenting the senior market: professional and social activity level 1 1 1 276 1 1 3 928
THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS’ EMOTIONS 0 0 3 622 1 2 16 1,769
The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias 0 0 1 35 0 6 24 309
The Stability of Individual Response Styles 0 0 0 27 0 1 3 106
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 48 0 0 1 234
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 15 0 1 4 98
Using the Right Emotion to Promote the Right Product to the Right Person 0 0 0 68 0 2 5 221
Total Working Papers 5 17 101 9,366 37 131 628 44,009


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior 0 1 2 69 0 7 16 354
Revising the myth of gay consumer innovativeness 0 0 0 22 0 0 5 173
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation 0 2 9 93 1 9 38 333
Total Journal Articles 0 3 11 184 1 16 59 860


Statistics updated 2021-01-03