| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A Motivational Account of the Question-Behavior Effect |
0 |
0 |
0 |
29 |
0 |
0 |
1 |
172 |
| A New Measure of Brand Personality |
1 |
1 |
4 |
1,047 |
2 |
3 |
18 |
4,064 |
| Arming consumers against product placement: A comparison of factual and evaluative educational interventions |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
19 |
| Assessing the impact of offline URL advertising |
0 |
0 |
0 |
84 |
1 |
2 |
3 |
417 |
| Assessing the impact of offline URL advertising |
0 |
0 |
0 |
105 |
1 |
2 |
2 |
464 |
| Co-branding in advertising: the issue of product and brand fit |
1 |
1 |
1 |
492 |
1 |
1 |
6 |
1,750 |
| Co-branding in advertising: the issue of product and brand-fit |
0 |
0 |
0 |
325 |
0 |
0 |
1 |
975 |
| Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context |
0 |
0 |
0 |
12 |
1 |
1 |
2 |
111 |
| Communicating the right emotion to generate help for connected versus unconnected others |
0 |
0 |
0 |
31 |
0 |
0 |
3 |
154 |
| Consumer Innovativeness and GLB: A comparative study |
0 |
0 |
0 |
107 |
0 |
0 |
0 |
530 |
| Consumer innovativeness and GLB: a comparative study |
0 |
0 |
0 |
47 |
1 |
1 |
1 |
270 |
| Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses |
0 |
0 |
0 |
21 |
0 |
0 |
1 |
90 |
| Developing a Short Affect Intensity Scale |
0 |
0 |
2 |
789 |
0 |
1 |
4 |
2,305 |
| Developing a typology of airport shoppers |
0 |
0 |
1 |
314 |
0 |
2 |
8 |
1,098 |
| Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance |
0 |
0 |
0 |
98 |
0 |
2 |
6 |
489 |
| Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance |
0 |
0 |
2 |
71 |
1 |
1 |
5 |
380 |
| Emotional advertising: Revisiting the Role of Product Category |
0 |
1 |
6 |
230 |
0 |
6 |
24 |
870 |
| Evaluation of age-related labels by senior citizens |
0 |
0 |
0 |
92 |
0 |
0 |
0 |
530 |
| Evaluation of age-related labels by senior citizens |
0 |
0 |
0 |
52 |
1 |
1 |
3 |
456 |
| Explicit and Implicit Determinants of Fair-Trade Buying Behavior |
0 |
0 |
0 |
209 |
0 |
0 |
2 |
673 |
| Explicit and implicit determinants of fair-trade buying behavior |
0 |
0 |
0 |
138 |
0 |
1 |
1 |
419 |
| Healthy or unhealthy slogans: That s the question |
0 |
0 |
0 |
58 |
1 |
1 |
2 |
2,238 |
| Healthy or unhealthy slogans: that's the question |
0 |
0 |
0 |
109 |
3 |
3 |
3 |
3,763 |
| How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles |
0 |
0 |
0 |
370 |
1 |
3 |
3 |
2,969 |
| IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR |
0 |
0 |
0 |
552 |
1 |
2 |
2 |
2,056 |
| Implicit attitudes toward green consumer behavior |
0 |
0 |
0 |
439 |
0 |
0 |
1 |
1,620 |
| Intention Superiority Perspectives on Preference-decision Consistency |
0 |
0 |
0 |
8 |
0 |
1 |
1 |
45 |
| Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection |
0 |
0 |
1 |
149 |
0 |
0 |
1 |
836 |
| Media context and advertising effectiveness: The role of context appreciation and context-ad similarity |
0 |
1 |
3 |
1,050 |
3 |
8 |
14 |
5,231 |
| Motivated Consumer Innovativeness: Concept and Measurement |
0 |
0 |
1 |
286 |
2 |
5 |
7 |
1,027 |
| Motivated Consumer Innovativeness: Validation and Moderation |
0 |
0 |
1 |
77 |
0 |
0 |
5 |
283 |
| Need for Closure and Leisure of Youngsters |
0 |
0 |
0 |
44 |
1 |
1 |
2 |
157 |
| Need for Closure and Youngsters Leisure Time Preferences |
0 |
0 |
0 |
57 |
0 |
0 |
0 |
436 |
| Need for Closure, Gender and Social Self-Esteem of youngsters |
0 |
0 |
0 |
89 |
0 |
0 |
1 |
556 |
| Need for closure and media use and preference of youngsters |
0 |
1 |
1 |
68 |
0 |
2 |
4 |
284 |
| Need for closure and youngsters' leisure time preferences |
0 |
0 |
0 |
26 |
0 |
1 |
1 |
223 |
| Need for closure, gender and social self-esteem of youngsters |
0 |
0 |
0 |
99 |
1 |
1 |
1 |
548 |
| Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior |
0 |
0 |
0 |
35 |
0 |
0 |
1 |
341 |
| Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior |
0 |
1 |
1 |
395 |
1 |
6 |
12 |
1,817 |
| Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection |
0 |
0 |
0 |
60 |
0 |
0 |
0 |
278 |
| Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation |
0 |
0 |
1 |
445 |
1 |
1 |
4 |
1,457 |
| Segmenting the senior market: professional and social activity level |
0 |
0 |
0 |
277 |
1 |
2 |
2 |
938 |
| THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS EMOTIONS |
0 |
0 |
2 |
634 |
1 |
4 |
13 |
1,824 |
| The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers |
0 |
0 |
0 |
40 |
2 |
2 |
2 |
101 |
| The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers |
0 |
0 |
0 |
3 |
0 |
0 |
1 |
38 |
| The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias |
0 |
0 |
0 |
38 |
0 |
0 |
2 |
332 |
| The Stability of Individual Response Styles |
0 |
0 |
1 |
32 |
3 |
5 |
8 |
130 |
| The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior |
0 |
0 |
1 |
53 |
1 |
2 |
5 |
248 |
| The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior |
0 |
0 |
0 |
15 |
0 |
0 |
0 |
101 |
| Using the Right Emotion to Promote the Right Product to the Right Person |
0 |
0 |
0 |
68 |
1 |
1 |
2 |
228 |
| Where do we go from here? Food for thought on academic papers in business research |
0 |
0 |
0 |
38 |
0 |
0 |
2 |
146 |
| Total Working Papers |
2 |
6 |
29 |
9,907 |
33 |
75 |
193 |
46,487 |
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