Access Statistics for Maggie Geuens

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 29 2 5 6 177
A New Measure of Brand Personality 2 5 7 1,052 8 21 31 4,085
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 0 0 0 0 0 19
Assessing the impact of offline URL advertising 0 0 0 84 3 4 7 421
Assessing the impact of offline URL advertising 0 0 0 105 2 2 4 466
Co-branding in advertising: the issue of product and brand fit 0 1 2 493 0 4 9 1,754
Co-branding in advertising: the issue of product and brand-fit 0 0 0 325 4 7 7 982
Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context 0 0 0 12 2 3 5 114
Communicating the right emotion to generate help for connected versus unconnected others 0 0 0 31 3 3 4 157
Consumer Innovativeness and GLB: A comparative study 0 0 0 107 3 6 6 536
Consumer innovativeness and GLB: a comparative study 0 0 0 47 2 6 7 276
Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses 0 0 0 21 2 4 5 94
Developing a Short Affect Intensity Scale 1 1 2 790 2 5 7 2,310
Developing a typology of airport shoppers 0 0 1 314 2 3 10 1,101
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance 0 0 0 98 2 5 9 494
Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance 0 0 0 71 1 2 5 382
Emotional advertising: Revisiting the Role of Product Category 2 6 9 236 7 16 34 886
Evaluation of age-related labels by senior citizens 0 0 0 52 2 2 5 458
Evaluation of age-related labels by senior citizens 0 0 0 92 6 10 10 540
Explicit and Implicit Determinants of Fair-Trade Buying Behavior 0 0 0 209 1 2 4 675
Explicit and implicit determinants of fair-trade buying behavior 0 0 0 138 2 4 5 423
Healthy or unhealthy slogans: That s the question 0 1 1 59 5 8 10 2,246
Healthy or unhealthy slogans: that's the question 0 1 1 110 1 2 5 3,765
How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles 0 0 0 370 3 7 10 2,976
IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR 0 0 0 552 3 4 6 2,060
Implicit attitudes toward green consumer behavior 0 0 0 439 3 4 5 1,624
Intention Superiority Perspectives on Preference-decision Consistency 0 0 0 8 1 3 4 48
Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection 0 1 2 150 2 4 5 840
Media context and advertising effectiveness: The role of context appreciation and context-ad similarity 0 0 3 1,050 3 11 25 5,242
Motivated Consumer Innovativeness: Concept and Measurement 1 2 3 288 5 10 16 1,037
Motivated Consumer Innovativeness: Validation and Moderation 0 0 1 77 1 3 6 286
Need for Closure and Leisure of Youngsters 0 0 0 44 0 0 2 157
Need for Closure and Youngsters Leisure Time Preferences 0 0 0 57 3 4 4 440
Need for Closure, Gender and Social Self-Esteem of youngsters 0 0 0 89 4 4 5 560
Need for closure and media use and preference of youngsters 0 0 1 68 0 0 3 284
Need for closure and youngsters' leisure time preferences 0 0 0 26 2 5 6 228
Need for closure, gender and social self-esteem of youngsters 0 0 0 99 3 6 7 554
Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior 0 0 0 35 1 2 2 343
Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior 0 0 1 395 3 6 16 1,823
Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection 0 0 0 60 0 1 1 279
Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation 0 0 0 445 2 4 6 1,461
Segmenting the senior market: professional and social activity level 0 0 0 277 1 2 4 940
THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS EMOTIONS 1 1 2 635 3 3 12 1,827
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 0 0 0 3 1 3 4 41
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 0 0 0 40 10 15 17 116
The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias 0 0 0 38 3 3 4 335
The Stability of Individual Response Styles 0 1 2 33 6 12 20 142
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 15 3 3 3 104
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 1 53 5 7 11 255
Using the Right Emotion to Promote the Right Product to the Right Person 0 0 0 68 2 2 4 230
Where do we go from here? Food for thought on academic papers in business research 0 0 0 38 6 9 11 155
Total Working Papers 7 20 39 9,927 141 261 414 46,748

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 11 0 0 1 49
A new measure of brand personality 1 2 9 26 4 16 39 159
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 1 1 8 1 3 3 73
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit 0 0 0 90 3 7 10 254
Do Pleasant Emotional Ads Make Consumers Like Your Brand More? 0 0 0 0 1 2 6 7
Emotional advertising: Revisiting the role of product category 1 6 7 144 6 25 52 520
How and when do virtual influencers positively affect consumer responses to endorsed brands? 2 9 50 57 14 38 180 199
How online grocery shopping drives private label food purchases 0 1 3 15 5 11 18 46
How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes 0 0 4 12 2 5 9 34
If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value 0 0 1 11 1 4 7 61
Increasing choice satisfaction through goal-based labeling 0 0 0 13 2 4 5 64
Intention superiority perspectives on preference-decision consistency 0 0 0 1 2 7 7 43
Motivated Consumer Innovativeness: Concept, measurement, and validation 0 3 12 129 11 22 43 492
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior 0 0 0 81 4 8 17 422
Response Styles and how to Correct them 0 0 0 14 2 3 4 44
Revising the myth of gay consumer innovativeness 0 0 1 25 2 3 5 194
Scale format effects on response option interpretation and use 0 0 1 15 4 9 11 60
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation 0 0 0 111 2 3 9 405
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales 0 0 1 74 0 0 2 271
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level 0 0 2 97 4 8 13 281
The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales 0 0 0 2 3 7 9 31
The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials 1 2 8 49 10 15 38 223
The influence of mood on attitude–behavior consistency 0 0 2 23 0 1 8 134
The proximity effect: The role of inter-item distance on reverse-item bias 0 0 0 2 0 3 12 40
Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands 0 2 8 17 1 4 20 46
Where does business research go from here? Food-for-thought on academic papers in business research 0 0 0 24 2 4 5 116
Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution 0 0 0 4 3 5 9 45
Total Journal Articles 5 26 110 1,055 89 217 542 4,313

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Statistics updated 2026-02-12