Access Statistics for Maggie Geuens

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 29 0 4 6 177
A New Measure of Brand Personality 0 2 6 1,052 3 15 31 4,088
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 0 0 0 0 0 19
Assessing the impact of offline URL advertising 0 0 0 105 0 2 4 466
Assessing the impact of offline URL advertising 0 0 0 84 0 4 6 421
Co-branding in advertising: the issue of product and brand fit 0 1 2 493 0 3 7 1,754
Co-branding in advertising: the issue of product and brand-fit 0 0 0 325 0 7 7 982
Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context 0 0 0 12 0 3 5 114
Communicating the right emotion to generate help for connected versus unconnected others 0 0 0 31 1 4 5 158
Consumer Innovativeness and GLB: A comparative study 0 0 0 107 2 6 8 538
Consumer innovativeness and GLB: a comparative study 0 0 0 47 0 6 7 276
Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses 0 0 0 21 0 3 4 94
Developing a Short Affect Intensity Scale 0 1 2 790 2 5 9 2,312
Developing a typology of airport shoppers 0 0 1 314 0 2 10 1,101
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance 0 0 0 98 0 4 9 494
Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance 0 0 0 71 0 1 4 382
Emotional advertising: Revisiting the Role of Product Category 0 4 9 236 5 16 37 891
Evaluation of age-related labels by senior citizens 0 0 0 52 1 3 4 459
Evaluation of age-related labels by senior citizens 0 0 0 92 0 8 10 540
Explicit and Implicit Determinants of Fair-Trade Buying Behavior 0 0 0 209 0 2 3 675
Explicit and implicit determinants of fair-trade buying behavior 0 0 0 138 2 5 7 425
Healthy or unhealthy slogans: That s the question 0 0 1 59 1 6 10 2,247
Healthy or unhealthy slogans: that's the question 0 0 1 110 0 1 5 3,765
How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles 0 0 0 370 0 5 10 2,976
IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR 0 0 0 552 10 14 16 2,070
Implicit attitudes toward green consumer behavior 0 0 0 439 0 4 4 1,624
Intention Superiority Perspectives on Preference-decision Consistency 0 0 0 8 0 1 4 48
Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection 0 1 2 150 1 4 6 841
Media context and advertising effectiveness: The role of context appreciation and context-ad similarity 1 1 4 1,051 2 8 27 5,244
Motivated Consumer Innovativeness: Concept and Measurement 0 2 3 288 0 10 16 1,037
Motivated Consumer Innovativeness: Validation and Moderation 0 0 1 77 0 1 6 286
Need for Closure and Leisure of Youngsters 0 0 0 44 0 0 2 157
Need for Closure and Youngsters Leisure Time Preferences 0 0 0 57 1 5 5 441
Need for Closure, Gender and Social Self-Esteem of youngsters 0 0 0 89 0 4 5 560
Need for closure and media use and preference of youngsters 0 0 1 68 0 0 3 284
Need for closure and youngsters' leisure time preferences 0 0 0 26 0 2 6 228
Need for closure, gender and social self-esteem of youngsters 0 0 0 99 0 6 7 554
Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior 0 0 0 35 4 6 6 347
Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior 0 0 1 395 1 5 16 1,824
Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection 0 0 0 60 1 1 2 280
Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation 0 0 0 445 0 3 5 1,461
Segmenting the senior market: professional and social activity level 0 0 0 277 2 4 6 942
THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS EMOTIONS 0 1 2 635 1 4 12 1,828
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 0 0 0 40 9 20 26 125
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 0 0 0 3 1 4 5 42
The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias 0 0 0 38 2 5 6 337
The Stability of Individual Response Styles 0 0 2 33 4 13 24 146
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 15 0 3 3 104
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 1 53 1 7 12 256
Using the Right Emotion to Promote the Right Product to the Right Person 0 0 0 68 0 2 3 230
Where do we go from here? Food for thought on academic papers in business research 0 0 0 38 0 9 11 155
Total Working Papers 1 13 39 9,928 57 260 452 46,805

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 11 2 2 3 51
A new measure of brand personality 0 2 9 26 6 16 44 165
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 1 8 0 1 3 73
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit 0 0 0 90 0 5 10 254
Do Pleasant Emotional Ads Make Consumers Like Your Brand More? 0 0 0 0 0 2 6 7
Emotional advertising: Revisiting the role of product category 0 4 7 144 2 18 50 522
How and when do virtual influencers positively affect consumer responses to endorsed brands? 0 5 47 57 8 36 168 207
How online grocery shopping drives private label food purchases 0 1 3 15 3 12 21 49
How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes 0 0 2 12 3 8 10 37
If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value 0 0 1 11 4 7 9 65
Increasing choice satisfaction through goal-based labeling 0 0 0 13 2 6 6 66
Intention superiority perspectives on preference-decision consistency 0 0 0 1 3 9 10 46
Motivated Consumer Innovativeness: Concept, measurement, and validation 0 0 11 129 4 22 45 496
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior 1 1 1 82 3 10 19 425
Response Styles and how to Correct them 0 0 0 14 2 4 5 46
Revising the myth of gay consumer innovativeness 0 0 1 25 1 3 6 195
Scale format effects on response option interpretation and use 2 2 3 17 3 9 13 63
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation 0 0 0 111 1 4 8 406
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales 0 0 1 74 0 0 2 271
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level 0 0 2 97 2 9 14 283
The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales 0 0 0 2 1 7 10 32
The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials 1 2 8 50 2 15 38 225
The influence of mood on attitude–behavior consistency 0 0 2 23 2 3 9 136
The proximity effect: The role of inter-item distance on reverse-item bias 1 1 1 3 1 3 8 41
Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands 0 2 7 17 0 4 16 46
Where does business research go from here? Food-for-thought on academic papers in business research 0 0 0 24 2 6 7 118
Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution 0 0 0 4 1 6 10 46
Total Journal Articles 5 20 107 1,060 58 227 550 4,371

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Statistics updated 2026-03-04