Access Statistics for Maggie Geuens

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 29 0 0 10 182
A New Measure of Brand Personality 0 1 9 1,055 1 4 44 4,106
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 0 0 0 0 1 20
Assessing the impact of offline URL advertising 0 0 0 84 0 0 11 427
Assessing the impact of offline URL advertising 0 0 0 105 0 0 6 469
Co-branding in advertising: the issue of product and brand fit 0 0 3 494 1 1 13 1,762
Co-branding in advertising: the issue of product and brand-fit 0 0 0 325 2 2 11 986
Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context 0 0 0 12 0 1 8 118
Communicating the right emotion to generate help for connected versus unconnected others 0 0 0 31 0 0 9 163
Consumer Innovativeness and GLB: A comparative study 0 0 1 108 0 1 10 540
Consumer innovativeness and GLB: a comparative study 0 0 0 47 0 0 8 277
Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses 0 0 0 21 1 2 9 99
Developing a Short Affect Intensity Scale 1 1 2 791 1 4 18 2,322
Developing a typology of airport shoppers 0 0 1 315 0 1 8 1,104
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance 0 0 0 98 0 0 8 497
Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance 0 0 0 71 0 1 8 387
Emotional advertising: Revisiting the Role of Product Category 0 0 9 238 1 2 40 907
Evaluation of age-related labels by senior citizens 0 0 0 92 0 0 13 543
Evaluation of age-related labels by senior citizens 0 0 0 52 0 0 8 463
Explicit and Implicit Determinants of Fair-Trade Buying Behavior 0 0 0 209 1 2 7 680
Explicit and implicit determinants of fair-trade buying behavior 0 0 0 138 0 0 8 427
Healthy or unhealthy slogans: That s the question 0 0 1 59 0 0 16 2,253
Healthy or unhealthy slogans: that's the question 0 0 1 110 0 0 7 3,767
How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles 0 0 0 370 0 0 13 2,979
IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR 0 0 2 554 0 0 27 2,081
Implicit attitudes toward green consumer behavior 0 0 1 440 0 0 9 1,629
Intention Superiority Perspectives on Preference-decision Consistency 0 0 0 8 0 0 5 49
Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection 0 0 1 150 0 0 10 846
Media context and advertising effectiveness: The role of context appreciation and context-ad similarity 0 3 4 1,054 2 10 34 5,260
Motivated Consumer Innovativeness: Concept and Measurement 1 2 4 290 1 4 18 1,043
Motivated Consumer Innovativeness: Validation and Moderation 0 0 0 77 2 3 10 293
Need for Closure and Leisure of Youngsters 0 0 0 44 0 1 5 161
Need for Closure and Youngsters Leisure Time Preferences 0 0 0 57 1 1 12 448
Need for Closure, Gender and Social Self-Esteem of youngsters 0 0 0 89 1 1 7 563
Need for closure and media use and preference of youngsters 0 1 2 69 0 3 10 292
Need for closure and youngsters' leisure time preferences 0 0 0 26 1 1 7 230
Need for closure, gender and social self-esteem of youngsters 0 0 0 99 0 0 11 558
Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior 1 1 1 36 2 2 10 351
Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior 0 0 1 396 1 2 18 1,832
Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection 0 0 0 60 0 1 7 285
Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation 0 0 0 445 1 1 10 1,466
Segmenting the senior market: professional and social activity level 0 0 0 277 0 0 9 945
THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS EMOTIONS 0 0 2 636 0 0 11 1,831
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 0 0 1 4 0 0 8 46
The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers 0 0 0 40 0 1 30 129
The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias 0 0 0 38 0 1 9 341
The Stability of Individual Response Styles 0 0 1 33 1 2 26 152
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 53 0 0 14 261
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior 0 0 0 15 1 1 8 109
Using the Right Emotion to Promote the Right Product to the Right Person 0 0 0 68 1 1 4 231
Where do we go from here? Food for thought on academic papers in business research 0 0 0 38 1 1 12 158
Total Working Papers 3 9 47 9,950 24 58 635 47,068

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Motivational Account of the Question-Behavior Effect 0 0 0 11 0 2 4 53
A new measure of brand personality 0 1 8 28 3 13 60 191
Arming consumers against product placement: A comparison of factual and evaluative educational interventions 0 0 1 8 0 0 5 75
Beyond bundles: Choosing product bundles increases shopping basket size 0 0 8 13 3 10 58 77
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit 0 1 2 92 0 1 16 263
Do Pleasant Emotional Ads Make Consumers Like Your Brand More? 0 0 0 0 2 2 5 10
Emotional advertising: Revisiting the role of product category 1 1 9 147 2 4 51 542
How and when do virtual influencers positively affect consumer responses to endorsed brands? 1 4 30 64 2 7 108 237
How online grocery shopping drives private label food purchases 1 1 4 17 3 4 25 57
How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes 0 0 2 13 0 0 17 45
If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value 0 0 0 11 0 0 14 71
Increasing choice satisfaction through goal-based labeling 0 0 0 13 1 1 7 67
Intention superiority perspectives on preference-decision consistency 0 0 0 1 0 0 12 48
Motivated Consumer Innovativeness: Concept, measurement, and validation 0 3 12 134 0 4 50 514
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior 0 1 2 83 0 3 20 432
Response Styles and how to Correct them 0 0 0 14 0 0 7 48
Revising the myth of gay consumer innovativeness 0 0 0 25 0 0 7 198
Scale format effects on response option interpretation and use 0 0 3 17 1 1 16 66
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation 0 0 0 111 0 1 16 414
The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales 0 0 1 74 0 2 5 274
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level 1 1 1 98 1 3 18 290
The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales 0 0 0 2 0 0 14 37
The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials 0 0 5 51 1 4 33 236
The influence of mood on attitude–behavior consistency 0 0 0 23 1 2 10 142
The proximity effect: The role of inter-item distance on reverse-item bias 0 0 1 3 1 2 10 47
Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands 0 1 4 18 2 5 16 56
When sharing is scaring: hesitance to share suboptimal food due to fear of negative responses from recipients 0 0 0 0 0 2 8 8
Where does business research go from here? Food-for-thought on academic papers in business research 0 0 0 24 0 1 12 123
Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution 0 0 0 4 1 1 15 54
Total Journal Articles 4 14 93 1,099 24 75 639 4,675

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Statistics updated 2026-09-10