| Working Paper |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A measurement error approach for modeling consumer risk preference |
0 |
0 |
0 |
31 |
2 |
5 |
5 |
109 |
| A normative methodology for modeling consumer response to innovation |
0 |
0 |
0 |
40 |
0 |
4 |
6 |
153 |
| A normative methodology for modeling consumer response to innovation |
0 |
0 |
0 |
54 |
1 |
4 |
5 |
254 |
| Agendas and consumer choice |
0 |
0 |
0 |
23 |
0 |
1 |
1 |
61 |
| Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing |
0 |
0 |
0 |
32 |
1 |
2 |
3 |
128 |
| Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice |
0 |
0 |
0 |
84 |
0 |
0 |
2 |
1,100 |
| Consumer analysis to evaluate R&D projects |
0 |
0 |
0 |
63 |
1 |
5 |
8 |
242 |
| Consumer research to focus R&D projects |
0 |
0 |
0 |
25 |
1 |
4 |
4 |
79 |
| Defensive marketing stategies |
0 |
0 |
1 |
267 |
1 |
5 |
8 |
1,175 |
| Direct assessment of consumer utility functions: von Neumann-Morgenstern utility theory applied to marketing |
0 |
0 |
0 |
124 |
2 |
11 |
11 |
500 |
| Efficient Measurement of Consumer Preference Functions: A General Theory for Intensity of Preference |
0 |
0 |
0 |
115 |
0 |
0 |
0 |
365 |
| Evaluating and managing the tiers of R&D |
0 |
0 |
0 |
67 |
1 |
2 |
2 |
125 |
| Existence and uniqueness of price equilibria in Defender |
0 |
0 |
0 |
5 |
0 |
7 |
10 |
62 |
| Fast Polyhedral Adaptive Conjoint Estimation |
0 |
0 |
0 |
74 |
0 |
5 |
6 |
391 |
| Fast Polyhedral Adaptive Conjoint Estimation |
0 |
0 |
0 |
34 |
1 |
6 |
6 |
307 |
| Gainsharing issues in marketing |
0 |
0 |
0 |
18 |
3 |
5 |
7 |
108 |
| Influence transfers, performance, and performance ratings |
0 |
0 |
0 |
22 |
0 |
5 |
6 |
92 |
| Integrating R&D and marketing: a review and analysis of the literature |
0 |
0 |
4 |
741 |
0 |
9 |
22 |
1,467 |
| Intensity Measures of Consumer Preferences |
0 |
0 |
0 |
34 |
0 |
1 |
3 |
206 |
| Internal customers and internal suppliers |
0 |
0 |
0 |
178 |
0 |
6 |
7 |
1,134 |
| Measurement Error Theories for Von Neumann-Morgenstern Utility Functions |
0 |
0 |
0 |
32 |
1 |
2 |
2 |
177 |
| Metrics to evaluate R,D&E |
0 |
0 |
0 |
91 |
0 |
6 |
10 |
266 |
| Metrics: you are what you measure! |
0 |
0 |
0 |
169 |
0 |
4 |
7 |
660 |
| Overcoming collusion: using a supervisor to costlessly resolve moral hazard |
0 |
0 |
0 |
19 |
1 |
4 |
5 |
175 |
| P.A.R.I.S. - An Interactive Market Research Information System |
0 |
0 |
0 |
30 |
1 |
1 |
2 |
295 |
| Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis |
0 |
0 |
0 |
181 |
4 |
12 |
12 |
714 |
| Prelaunch forecasting of new automobiles: models and implementation |
0 |
0 |
0 |
65 |
0 |
6 |
10 |
179 |
| Prelaunch forecasting of new consumer durables: ideas on a consumer value - priority model |
0 |
0 |
0 |
37 |
2 |
5 |
6 |
144 |
| Premarket forecasting of really new products |
0 |
0 |
0 |
241 |
0 |
10 |
16 |
810 |
| Price theory and the role of marketing science |
0 |
0 |
0 |
141 |
1 |
3 |
5 |
627 |
| Puritan-Bennett, the Renaissance Spirometry System listening to the voice of the customer |
0 |
0 |
0 |
46 |
0 |
2 |
5 |
481 |
| Side payments in marketing |
0 |
0 |
0 |
20 |
1 |
3 |
5 |
99 |
| Testing the Accuracy |
0 |
0 |
0 |
12 |
0 |
8 |
14 |
99 |
| The marketing and R & D interface |
0 |
0 |
0 |
78 |
2 |
5 |
7 |
189 |
| The role of mathematical models in the study of product development |
0 |
0 |
0 |
48 |
0 |
3 |
6 |
140 |
| The value priority hypotheses for purchases of consumer durable goods |
0 |
0 |
0 |
31 |
1 |
4 |
4 |
119 |
| The voice of the customer |
0 |
0 |
3 |
545 |
3 |
13 |
26 |
1,281 |
| Theory and application of defensive strategy |
0 |
0 |
0 |
71 |
0 |
3 |
4 |
179 |
| Time flies when you're having fun: how consumers allocate their time when evaluating products |
0 |
0 |
0 |
29 |
0 |
8 |
15 |
216 |
| Total Working Papers |
0 |
0 |
8 |
3,917 |
31 |
189 |
283 |
14,908 |
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