Access Statistics for John Richard Hauser

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A measurement error approach for modeling consumer risk preference 0 0 0 31 0 0 0 99
A normative methodology for modeling consumer response to innovation 0 0 0 40 0 0 0 145
A normative methodology for modeling consumer response to innovation 0 0 0 54 0 0 0 246
Agendas and consumer choice 0 0 0 22 0 0 0 58
Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing 0 0 0 32 0 0 0 123
Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice 0 0 0 84 0 0 9 1,092
Consumer analysis to evaluate R&D projects 0 0 0 63 0 0 0 229
Consumer research to focus R&D projects 0 0 0 25 0 0 1 75
Defensive marketing stategies 0 0 0 264 1 2 5 1,131
Direct assessment of consumer utility functions: von Neumann-Morgenstern utility theory applied to marketing 0 0 0 122 0 0 0 481
Efficient Measurement of Consumer Preference Functions: A General Theory for Intensity of Preference 0 0 1 114 0 0 2 358
Evaluating and managing the tiers of R&D 0 0 0 62 0 0 0 110
Existence and uniqueness of price equilibria in Defender 0 0 0 5 0 0 1 49
Fast Polyhedral Adaptive Conjoint Estimation 0 0 0 74 0 0 0 368
Fast Polyhedral Adaptive Conjoint Estimation 0 0 0 33 0 0 1 289
Gainsharing issues in marketing 0 0 0 18 0 0 0 99
Influence transfers, performance, and performance ratings 0 0 1 20 0 0 2 77
Integrating R&D and marketing: a review and analysis of the literature 0 5 12 707 0 6 20 1,367
Intensity Measures of Consumer Preferences 0 0 0 33 0 0 0 192
Internal customers and internal suppliers 0 0 0 176 0 0 2 1,113
Measurement Error Theories for Von Neumann-Morgenstern Utility Functions 0 0 0 31 0 0 0 168
Metrics to evaluate R,D&E 0 0 1 89 0 0 3 239
Metrics: you are what you measure! 1 1 7 153 2 6 29 575
Overcoming collusion: using a supervisor to costlessly resolve moral hazard 0 0 0 19 1 1 4 158
P.A.R.I.S. - An Interactive Market Research Information System 0 0 0 30 0 1 2 290
Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis 0 1 1 179 2 4 6 677
Prelaunch forecasting of new automobiles: models and implementation 1 1 1 64 1 1 1 160
Prelaunch forecasting of new consumer durables: ideas on a consumer value - priority model 0 0 1 37 0 0 1 133
Premarket forecasting of really new products 0 0 2 232 1 2 4 763
Price theory and the role of marketing science 1 1 1 141 1 1 1 620
Puritan-Bennett, the Renaissance Spirometry System listening to the voice of the customer 0 0 0 46 0 0 0 461
Side payments in marketing 0 0 0 20 0 0 1 80
Testing the Accuracy 0 0 0 12 0 0 0 81
The marketing and R & D interface 0 0 0 77 0 0 1 176
The role of mathematical models in the study of product development 0 0 0 44 0 0 0 130
The value priority hypotheses for purchases of consumer durable goods 0 0 0 31 0 0 0 111
The voice of the customer 0 0 0 522 0 2 8 1,154
Theory and application of defensive strategy 0 1 1 69 0 1 4 166
Time flies when you're having fun: how consumers allocate their time when evaluating products 0 0 0 28 0 0 1 190
Total Working Papers 3 10 29 3,803 9 27 109 14,033


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Application of the “Defender” Consumer Model 0 0 0 7 0 0 1 59
Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response 0 0 0 1 0 0 0 19
Commentary—Defensive Marketing Strategies 0 0 1 32 2 3 7 103
Comments on "Econometric Models for Probabilistic Choice among Products." 0 0 0 35 0 0 0 111
Customer Satisfaction Incentives 0 0 1 58 0 0 11 210
Defensive Marketing Strategies 0 0 0 23 0 1 2 96
Defensive Marketing Strategies 0 0 1 28 0 2 6 110
Editorial—Editor-in-Chief Search Committee Report: The Digital Future Is Now 0 0 0 3 0 0 0 15
Fast Polyhedral Adaptive Conjoint Estimation 0 0 0 5 0 0 0 47
Greedoid-Based Noncompensatory Inference 0 0 0 6 0 1 9 86
Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in 0 0 0 0 0 0 0 10
Note—Competitive Price and Positioning Strategies 0 0 0 11 0 0 1 70
Pricing Theory and the Role of Marketing Science [Pricing Research in Marketing: The State of the Art] 0 0 0 223 0 0 2 701
Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application 0 0 0 9 0 0 1 45
Research on Innovation: A Review and Agenda for 0 0 1 24 1 1 4 117
Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future 0 0 0 1 0 0 0 16
Side Payments in Marketing 0 0 0 5 0 0 8 104
Technical Note—Existence and Uniqueness of Price Equilibria in Defender 0 0 0 0 0 0 1 11
Testing Competitive Market Structures 0 0 0 8 0 0 0 61
The Impact of Utility Balance and Endogeneity in Conjoint Analysis 0 0 0 3 0 0 0 30
The Voice of the Customer 0 2 9 75 2 10 33 210
Validating agent-based marketing models through conjoint analysis 1 1 1 46 1 1 2 148
Website Morphing 0 0 0 10 0 0 1 97
—Growth and Evolution 0 0 0 0 0 0 0 11
—On Managerially Efficient Experimental Designs 0 0 0 1 0 0 1 27
—Response to Comments on “Website Morphing” 0 0 0 3 0 0 1 40
Total Journal Articles 1 3 14 617 6 19 91 2,554


Statistics updated 2019-07-03