Access Statistics for Vijay Ganesh Hariharan

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Aggregate Impact of Different Brand Development Strategies 0 0 0 12 1 3 9 58
Branded response to generic entry: Detailing beyond the patent cliff 0 0 1 2 2 7 37 46
Conjoint-HoQ: evolving a methodology to map market needs to product profiles 0 0 0 3 0 0 9 19
Empirical regularity in academic research productivity patterns in marketing 0 0 0 0 0 0 12 33
Optimal targeting of advertisement for new products with multiple consumer segments 0 0 0 4 0 0 9 35
Shopper marketing moderators of the brand equity – behavioral loyalty relationship 0 0 2 12 0 1 14 80
Total Journal Articles 0 0 3 33 3 11 90 271


Statistics updated 2026-08-07