Access Statistics for Vijay Ganesh Hariharan

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Aggregate Impact of Different Brand Development Strategies 0 0 1 12 0 0 4 49
Branded response to generic entry: Detailing beyond the patent cliff 0 1 1 1 0 6 8 8
Conjoint-HoQ: evolving a methodology to map market needs to product profiles 0 0 0 2 0 0 0 9
Empirical regularity in academic research productivity patterns in marketing 0 0 0 0 0 0 0 21
Optimal targeting of advertisement for new products with multiple consumer segments 0 0 0 4 0 0 3 26
Shopper marketing moderators of the brand equity – behavioral loyalty relationship 0 1 1 10 0 1 8 66
Total Journal Articles 0 2 3 29 0 7 23 179


Statistics updated 2025-06-06