Access Statistics for Vijay Ganesh Hariharan

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Aggregate Impact of Different Brand Development Strategies 0 0 0 8 0 1 3 25
Conjoint-HoQ: evolving a methodology to map market needs to product profiles 2 2 2 2 2 3 3 4
Empirical regularity in academic research productivity patterns in marketing 0 0 0 0 0 0 3 4
Optimal targeting of advertisement for new products with multiple consumer segments 0 0 0 0 0 0 0 0
Shopper marketing moderators of the brand equity – behavioral loyalty relationship 1 1 1 1 6 6 8 10
Total Journal Articles 3 3 3 11 8 10 17 43


Statistics updated 2019-07-03