Access Statistics for Vijay Ganesh Hariharan
Author contact details at EconPapers.
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Aggregate Impact of Different Brand Development Strategies | 0 | 1 | 1 | 13 | 1 | 5 | 13 | 63 |
| Branded response to generic entry: Detailing beyond the patent cliff | 0 | 0 | 1 | 2 | 1 | 10 | 44 | 56 |
| Conjoint-HoQ: evolving a methodology to map market needs to product profiles | 0 | 1 | 1 | 4 | 3 | 5 | 13 | 24 |
| Empirical regularity in academic research productivity patterns in marketing | 1 | 1 | 1 | 1 | 2 | 2 | 12 | 35 |
| Optimal targeting of advertisement for new products with multiple consumer segments | 0 | 0 | 0 | 4 | 1 | 1 | 7 | 36 |
| Shopper marketing moderators of the brand equity – behavioral loyalty relationship | 0 | 0 | 1 | 12 | 4 | 4 | 16 | 84 |
| Total Journal Articles | 1 | 3 | 5 | 36 | 12 | 27 | 105 | 298 |
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