Access Statistics for Bruce A. Huhmann

Author contact details at EconPapers.

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising	0	0	1	14	6	12	26	121
Brand influences on the relationship between livestream seller commissions and sales	0	0	0	0	4	6	8	8
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing	0	1	1	13	0	2	2	363
Effects of age, need for cognition, and affective intensity on advertising effectiveness	1	2	3	50	3	7	12	236
Endorser gender and age effects in B2B advertising	0	0	1	12	1	1	3	31
How allusion enhances consumer response to hope appeals in health messaging	0	1	4	4	7	10	16	16
Illicit Online Pharmacies: A Scoping Review	0	0	0	0	0	0	1	6
Mapping the Literature on Short-Selling in Financial Markets: A Lexicometric Analysis	0	0	0	0	0	0	0	0
Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters	0	0	1	1	1	1	6	11
Print advertising: Executional factors and the RPB Grid	0	0	0	18	1	1	2	244
Total Journal Articles	1	4	11	112	23	40	76	1,036

Authors with papers registered in the RePEc Author Service.

Authors with no registered papers

LogEc provides access and usage statistics for services based on the RePEc data set.

Questions or comments? Please see our explanation of how the statistics are collected or e-mail

Statistics updated 2025-12-06