Access Statistics for Bruce A. Huhmann

Author contact details at EconPapers.

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising	0	2	3	16	8	19	44	142
Brand influences on the relationship between livestream seller commissions and sales	0	0	0	0	1	1	11	11
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing	0	0	1	13	3	8	11	372
Effects of age, need for cognition, and affective intensity on advertising effectiveness	2	3	5	53	6	15	33	259
Endorser gender and age effects in B2B advertising	0	0	0	12	7	14	16	46
How allusion enhances consumer response to hope appeals in health messaging	0	1	5	5	4	13	27	29
Illicit Online Pharmacies: A Scoping Review	1	1	1	1	2	6	7	13
Mapping the Literature on Short-Selling in Financial Markets: A Lexicometric Analysis	0	0	0	0	1	1	4	4
Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters	0	0	0	1	0	3	8	16
Print advertising: Executional factors and the RPB Grid	0	0	1	19	0	1	3	246
Total Journal Articles	3	7	16	120	32	81	164	1,138

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Statistics updated 2026-04-09