Access Statistics for Bruce A. Huhmann

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising 0 0 0 13 3 6 13 104
Brand influences on the relationship between livestream seller commissions and sales 0 0 0 0 1 2 2 2
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing 0 0 0 12 0 0 0 361
Effects of age, need for cognition, and affective intensity on advertising effectiveness 0 0 1 48 0 3 6 229
Endorser gender and age effects in B2B advertising 0 0 1 12 0 0 2 30
How allusion enhances consumer response to hope appeals in health messaging 0 3 3 3 0 4 6 6
Illicit Online Pharmacies: A Scoping Review 0 0 0 0 0 0 3 6
Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters 0 0 1 1 0 1 7 9
Print advertising: Executional factors and the RPB Grid 0 0 0 18 0 0 2 243
Total Journal Articles 0 3 6 107 4 16 41 990


Statistics updated 2025-07-04