Access Statistics for Bruce A. Huhmann

Author contact details at EconPapers.

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising	0	1	3	16	2	11	46	144
Brand influences on the relationship between livestream seller commissions and sales	0	0	0	0	9	10	20	20
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing	0	0	1	13	0	5	11	372
Effects of age, need for cognition, and affective intensity on advertising effectiveness	0	2	5	53	2	10	34	261
Endorser gender and age effects in B2B advertising	0	0	0	12	1	13	17	47
How allusion enhances consumer response to hope appeals in health messaging	0	0	4	5	0	6	26	29
Illicit Online Pharmacies: A Scoping Review	0	1	1	1	2	7	9	15
Mapping the Literature on Short-Selling in Financial Markets: A Lexicometric Analysis	0	0	0	0	5	6	9	9
Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters	0	0	0	1	3	3	10	19
Print advertising: Executional factors and the RPB Grid	0	0	1	19	3	3	6	249
Total Journal Articles	0	4	15	120	27	74	188	1,165

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Statistics updated 2026-05-06