Access Statistics for Bruce A. Huhmann

Author contact details at EconPapers.

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising	1	1	2	15	10	18	36	133
Brand influences on the relationship between livestream seller commissions and sales	0	0	0	0	0	6	10	10
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing	0	0	1	13	3	4	6	367
Effects of age, need for cognition, and affective intensity on advertising effectiveness	1	2	3	51	7	18	26	251
Endorser gender and age effects in B2B advertising	0	0	1	12	2	4	6	34
How allusion enhances consumer response to hope appeals in health messaging	1	1	5	5	7	14	23	23
Illicit Online Pharmacies: A Scoping Review	0	0	0	0	1	2	2	8
Mapping the Literature on Short-Selling in Financial Markets: A Lexicometric Analysis	0	0	0	0	0	3	3	3
Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters	0	0	1	1	3	6	10	16
Print advertising: Executional factors and the RPB Grid	0	1	1	19	1	3	3	246
Total Journal Articles	3	5	14	116	34	78	125	1,091

Authors with papers registered in the RePEc Author Service.

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Statistics updated 2026-02-12