Access Statistics for Bruce A. Huhmann

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising 0 0 0 13 0 2 8 97
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing 0 0 0 12 0 0 0 361
Effects of age, need for cognition, and affective intensity on advertising effectiveness 0 1 1 48 0 1 8 225
Endorser gender and age effects in B2B advertising 1 1 2 12 1 1 3 29
Illicit Online Pharmacies: A Scoping Review 0 0 0 0 0 1 3 6
Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters 1 1 1 1 1 2 5 7
Print advertising: Executional factors and the RPB Grid 0 0 0 18 0 1 4 243
Total Journal Articles 2 3 4 104 2 8 31 968


Statistics updated 2025-03-03