Access Statistics for Bruce A. Huhmann
Author contact details at EconPapers.
| Journal Article | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 327 |
| Effects of age, need for cognition, and affective intensity on advertising effectiveness | 0 | 1 | 4 | 36 | 0 | 3 | 8 | 174 |
| Print advertising: Executional factors and the RPB Grid | 0 | 0 | 0 | 17 | 0 | 0 | 2 | 198 |
| Total Journal Articles | 0 | 1 | 4 | 53 | 0 | 4 | 12 | 699 |
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