Access Statistics for Bruce A. Huhmann

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing 0 0 0 0 0 1 2 327
Effects of age, need for cognition, and affective intensity on advertising effectiveness 0 1 4 36 0 3 8 174
Print advertising: Executional factors and the RPB Grid 0 0 0 17 0 0 2 198
Total Journal Articles 0 1 4 53 0 4 12 699


Statistics updated 2019-07-03