Access Statistics for Bruce A. Huhmann

Author contact details at EconPapers.

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising	0	0	3	17	0	2	41	151
Brand influences on the relationship between livestream seller commissions and sales	0	0	0	0	2	4	21	25
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing	0	0	1	13	1	1	14	375
Effects of age, need for cognition, and affective intensity on advertising effectiveness	1	1	6	54	3	5	39	268
Endorser gender and age effects in B2B advertising	1	1	1	13	1	3	21	51
How allusion enhances consumer response to hope appeals in health messaging	0	0	3	6	0	1	23	31
Illicit Online Pharmacies: A Scoping Review	1	1	2	2	1	1	12	18
Mapping the Literature on Short-Selling in Financial Markets: A Lexicometric Analysis	0	0	0	0	1	2	11	11
Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters	0	0	0	1	0	4	15	25
Print advertising: Executional factors and the RPB Grid	0	0	1	19	0	0	6	249
Total Journal Articles	3	3	17	125	9	23	203	1,204

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Statistics updated 2026-10-11