Access Statistics for Bruce A. Huhmann

Author contact details at EconPapers.

Journal Article	File Downloads				Abstract Views
Journal Article	Last month	3 months	12 months	Total	Last month	3 months	12 months	Total
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising	0	1	4	17	1	7	45	149
Brand influences on the relationship between livestream seller commissions and sales	0	0	0	0	0	10	19	21
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing	0	0	1	13	0	2	13	374
Effects of age, need for cognition, and affective intensity on advertising effectiveness	0	0	5	53	0	4	34	263
Endorser gender and age effects in B2B advertising	0	0	0	12	1	2	18	48
How allusion enhances consumer response to hope appeals in health messaging	0	1	3	6	0	1	24	30
Illicit Online Pharmacies: A Scoping Review	0	0	1	1	0	4	11	17
Mapping the Literature on Short-Selling in Financial Markets: A Lexicometric Analysis	0	0	0	0	0	5	9	9
Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters	0	0	0	1	1	5	12	21
Print advertising: Executional factors and the RPB Grid	0	0	1	19	0	3	6	249
Total Journal Articles	0	2	15	122	3	43	191	1,181

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Statistics updated 2026-07-10