Access Statistics for Tanja Komarac

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities 0 0 3 86 3 8 23 315
A Systematic Review of Museum Marketing Research: Key Insights and Future Research Directions 1 2 5 5 11 18 43 43
Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) 0 0 1 38 2 4 12 254
Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism 3 5 19 27 11 20 56 72
Editorial preface 0 0 0 1 1 2 5 6
Ide(m)o u Istru 0 0 0 0 1 2 4 27
Kotler, P., Caslione, J. A.: Upravljanje i marketing u turbulentnim vremenima 0 0 0 3 3 3 6 35
Perceived Private Label Authenticity: A Two-Study Analysis 0 0 1 3 1 4 23 37
Previšić, J., Ozretić Došen, Đ., Krupka, Z.: "Osnove međunarodnog marketinga" 0 0 0 103 2 2 10 341
STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS 0 0 0 17 3 3 7 71
Thomas, D.: Deluxe: kako je luksuz izgubio sjaj 0 0 0 12 1 2 6 68
UVID U PERCEPCIJU MUZEJA I MOGUĆNOSTI POBOLJŠANJA USLUGE MUZEJA: PERSPEKTIVA STUDENATA 0 0 0 0 4 7 10 14
Total Journal Articles 4 7 29 295 43 75 205 1,283

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Statistics updated 2026-05-06