Access Statistics for Tanja Komarac

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities 0 0 1 86 1 2 24 319
A Systematic Review of Museum Marketing Research: Key Insights and Future Research Directions 0 1 6 6 1 3 47 49
Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) 1 1 1 39 2 2 10 256
Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism 1 1 17 28 2 5 56 79
Editorial preface 0 0 0 1 0 0 5 6
Ide(m)o u Istru 0 0 0 0 0 0 4 27
Kotler, P., Caslione, J. A.: Upravljanje i marketing u turbulentnim vremenima 0 0 0 3 0 0 6 35
Perceived Private Label Authenticity: A Two-Study Analysis 0 0 1 3 1 1 19 40
Previšić, J., Ozretić Došen, Đ., Krupka, Z.: "Osnove međunarodnog marketinga" 0 0 0 103 0 1 10 342
STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS 0 0 0 17 0 2 10 75
Thomas, D.: Deluxe: kako je luksuz izgubio sjaj 0 0 0 12 0 0 6 68
UVID U PERCEPCIJU MUZEJA I MOGUĆNOSTI POBOLJŠANJA USLUGE MUZEJA: PERSPEKTIVA STUDENATA 0 0 0 0 0 0 11 15
Total Journal Articles 2 3 26 298 7 16 208 1,311

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Statistics updated 2026-09-10