Access Statistics for Tanja Komarac

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities 0 0 3 86 3 9 15 307
A Systematic Review of Museum Marketing Research: Key Insights and Future Research Directions 0 3 3 3 2 17 25 25
Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) 0 0 1 38 2 4 9 250
Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism 3 7 17 22 7 19 40 52
Editorial preface 0 0 0 1 3 3 3 4
Ide(m)o u Istru 0 0 0 0 2 2 2 25
Kotler, P., Caslione, J. A.: Upravljanje i marketing u turbulentnim vremenima 0 0 0 3 1 3 3 32
Perceived Private Label Authenticity: A Two-Study Analysis 0 0 1 3 4 8 19 33
Previšić, J., Ozretić Došen, Đ., Krupka, Z.: "Osnove međunarodnog marketinga" 0 0 0 103 2 7 9 339
STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS 0 0 0 17 0 3 5 68
Thomas, D.: Deluxe: kako je luksuz izgubio sjaj 0 0 0 12 4 4 5 66
UVID U PERCEPCIJU MUZEJA I MOGUĆNOSTI POBOLJŠANJA USLUGE MUZEJA: PERSPEKTIVA STUDENATA 0 0 0 0 2 3 4 7
Total Journal Articles 3 10 25 288 32 82 139 1,208


Statistics updated 2026-02-12