Access Statistics for Paulo Lencastre

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA 0 0 0 171 0 0 2 997
Brand mergers: Examining consumer response to name and logo design 0 1 1 131 2 5 7 482
CHILDREN THOUGHTS about BRANDS 0 0 0 90 0 0 2 284
Mascots, design characteristics and children: Does affective response match with cognitive response? 0 0 3 228 0 1 8 886
The image of Agriculture in Portugal 0 0 0 38 0 0 3 252
Total Working Papers 0 1 4 658 2 6 22 2,901


Statistics updated 2025-09-05