Access Statistics for Paulo Lencastre

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA 0 1 1 172 0 3 3 1,000
Brand mergers: Examining consumer response to name and logo design 0 0 1 131 0 2 9 484
CHILDREN THOUGHTS about BRANDS 0 0 0 90 1 2 3 286
Mascots, design characteristics and children: Does affective response match with cognitive response? 3 5 6 233 5 14 18 900
The image of Agriculture in Portugal 0 0 0 38 1 1 4 253
Total Working Papers 3 6 8 664 7 22 37 2,923


Statistics updated 2025-12-06