Access Statistics for Paulo Lencastre

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA 0 0 1 172 1 4 11 1,008
Brand mergers: Examining consumer response to name and logo design 0 0 1 131 0 0 12 489
CHILDREN THOUGHTS about BRANDS 0 0 0 90 1 6 12 296
Mascots, design characteristics and children: Does affective response match with cognitive response? 0 1 9 236 2 6 31 914
The image of Agriculture in Portugal 0 0 0 38 1 2 13 265
Total Working Papers 0 1 11 667 5 18 79 2,972


Statistics updated 2026-05-06