Access Statistics for Paulo Lencastre

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA 0 0 0 171 0 0 2 997
Brand mergers: Examining consumer response to name and logo design 0 0 0 130 1 2 2 477
CHILDREN THOUGHTS about BRANDS 0 0 0 90 1 1 2 284
Mascots, design characteristics and children: Does affective response match with cognitive response? 0 0 3 227 0 1 11 883
The image of Agriculture in Portugal 0 0 0 38 0 1 2 250
Total Working Papers 0 0 3 656 2 5 19 2,891


Statistics updated 2025-03-03