Access Statistics for Paulo Lencastre
Author contact details at EconPapers.
| Working Paper | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA | 0 | 0 | 1 | 172 | 1 | 5 | 8 | 1,005 |
| Brand mergers: Examining consumer response to name and logo design | 0 | 0 | 1 | 131 | 0 | 5 | 12 | 489 |
| CHILDREN THOUGHTS about BRANDS | 0 | 0 | 0 | 90 | 4 | 8 | 10 | 294 |
| Mascots, design characteristics and children: Does affective response match with cognitive response? | 1 | 3 | 9 | 236 | 2 | 10 | 27 | 910 |
| The image of Agriculture in Portugal | 0 | 0 | 0 | 38 | 1 | 11 | 14 | 264 |
| Total Working Papers | 1 | 3 | 11 | 667 | 8 | 39 | 71 | 2,962 |
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