| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A RELIABILITY TEST USED FOR THE DEVELOPMENT OF A LOYALTY SCALE |
1 |
1 |
2 |
16 |
3 |
4 |
7 |
88 |
| ASSESING THE DETERMINANTS OF BANK LIQUIDITY. CASE STUDY ROMANIAN BANKING SYSTEM |
0 |
0 |
0 |
119 |
0 |
0 |
2 |
305 |
| BANNER AD, THE TOOL OF PERSUASION IN E-MARKETING |
0 |
0 |
0 |
18 |
1 |
2 |
6 |
77 |
| BRAND ATTRACTION: OPERATIVE DIGITAL MARKETING STRATEGIES AND TACTICAL APPLICATIONS FOR THE RECRUITMENT OF POTENTIAL FOREIGN FIGHTERS IN GOVERNMENTAL ORGANIZATIONS |
0 |
0 |
0 |
24 |
0 |
1 |
6 |
133 |
| Bank Capital, Risk and Performance in European Banking: A Case Study on Seven Banking Sectors |
0 |
0 |
0 |
47 |
2 |
2 |
10 |
190 |
| Basel III. How Far Have We Come? |
0 |
0 |
0 |
21 |
0 |
1 |
4 |
62 |
| CURRENT TRENDS IN THE FOREIGN TRADE |
0 |
0 |
0 |
14 |
1 |
2 |
7 |
100 |
| DISRUPTING SHOCKS IN POSTWAR GLOBAL ECONOMIC EXPANSION |
0 |
0 |
0 |
3 |
0 |
0 |
2 |
23 |
| ECONOMIC CRISIS IMPLICATIONS ON PAEDIATRIC POPULATION’S HEALTH |
0 |
0 |
0 |
9 |
1 |
1 |
1 |
59 |
| ESG MARKETING MODEL: A NEW PARADIGM TO UNDERSTAND THE IMPACT |
0 |
1 |
7 |
244 |
3 |
12 |
46 |
1,099 |
| ETHICS AND ADVERTISING |
0 |
0 |
3 |
320 |
2 |
5 |
12 |
1,281 |
| Evolution of the Cost to Income Ratio for the Two Main Romanian Banks Romanian Commercial Bank and BRD Groupe Societe Generale |
0 |
0 |
1 |
17 |
1 |
4 |
8 |
89 |
| FACTORII DETERMINANȚI AI PROFITABILITĂȚII SISTEMULUI BANCAR ROMÂNESC |
0 |
0 |
0 |
66 |
2 |
2 |
5 |
204 |
| FOREIGN FIGHTERS PHENOMENON IN THE EUROPEAN UNION |
0 |
0 |
0 |
18 |
1 |
1 |
2 |
96 |
| GREEN MARKETING ROLE IN WASTE MANAGEMENT |
0 |
0 |
0 |
75 |
3 |
4 |
9 |
394 |
| IN MEMORIAM: PROFESSOR PETRE MÂLCOMETE, FOUNDER OF ROMANIAN MARKETING |
0 |
0 |
0 |
3 |
1 |
2 |
10 |
105 |
| INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT |
0 |
0 |
0 |
155 |
2 |
3 |
6 |
755 |
| Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context |
0 |
0 |
0 |
36 |
1 |
3 |
5 |
186 |
| LOCAL BRAND DEVELOPMENT IN THE CONTEXT OF REGIONALIZATION AND EUROPEAN INTEGRATION |
0 |
0 |
0 |
11 |
0 |
1 |
8 |
87 |
| MARKETING AND ADVERTISING ETHICS |
0 |
0 |
0 |
34 |
1 |
1 |
3 |
105 |
| MITIGATING FINANCIAL RISK BY USING HEDGING STRATEGIES |
0 |
0 |
2 |
66 |
5 |
11 |
28 |
398 |
| PERSONAL BRAND MARKETING, A NECESSITY FOR THE CORPORATE DIFFERENTIATION IN THE CONTEXT OF THE GLOBALIZATION OF SOCIETY |
0 |
0 |
0 |
39 |
0 |
0 |
5 |
128 |
| PERSONAL BRAND – FROM THEORY TO PRACTICE IN CONTEMPORARY SOCIETY. LITERATURE REVIEW |
0 |
0 |
0 |
3 |
2 |
2 |
7 |
209 |
| PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA |
1 |
1 |
1 |
55 |
1 |
1 |
2 |
149 |
| PERSONAL MARKETING OF DOCTORS IN THE CONTEXT OF SOCIAL NETWORKS |
0 |
0 |
0 |
22 |
1 |
2 |
10 |
102 |
| RELATIONSHIP MARKETING STRATEGIES FOR SERVICE FIRMS |
0 |
0 |
0 |
21 |
1 |
2 |
7 |
131 |
| RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES |
0 |
0 |
1 |
21 |
4 |
5 |
10 |
83 |
| Raising Awareness on Health Impact of the Chemicals Used in Consumer Products: Empirical Evidence from East-Central Europe |
0 |
0 |
0 |
4 |
1 |
2 |
7 |
62 |
| SATISFACTION, TRUST AND COMMITMENT AS DIMENSIONS OF LOYALTY IN REAL ESTATE COMPANIES |
0 |
0 |
2 |
24 |
0 |
0 |
8 |
102 |
| SPECIFICITY OF COMMUNICATION DOCTOR – PATIENT, ONLINE, THROUGH SOCIAL NETWORKS |
0 |
0 |
0 |
12 |
3 |
7 |
14 |
81 |
| STRUCTURA CAPITALULUI BANCAR |
0 |
0 |
0 |
18 |
2 |
3 |
3 |
101 |
| Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment |
0 |
0 |
0 |
69 |
0 |
2 |
3 |
242 |
| THE INTERCULTURAL IMPACT OF MARKETING CAMPAIGNS OF THE BENETTON BRAND |
0 |
0 |
1 |
57 |
6 |
7 |
13 |
180 |
| THE LEGACY OF THE INDUSTRIAL REVOLUTION AND ITS LIMITATIONS |
0 |
0 |
0 |
77 |
2 |
3 |
10 |
1,342 |
| THE ROLE OF PERSONAL BRAND IN THE ADVOCACY ACTIVITY,IN ROMANIA |
0 |
0 |
0 |
15 |
1 |
5 |
13 |
84 |
| THE ROLE OF PREVENTIVE MEDICINE AND MARKETING IN PROMOTING OF ANTI-SMOKING CAMPAIGNS |
0 |
0 |
0 |
13 |
0 |
1 |
6 |
63 |
| THE SPECIFICITY OF PERSONAL BRAND. LITERATURE REVIEW |
0 |
0 |
1 |
139 |
3 |
4 |
10 |
485 |
| The Management of Institutional Communication in the Public vs. the Private Sector |
0 |
0 |
0 |
11 |
0 |
2 |
9 |
73 |
| Total Journal Articles |
2 |
3 |
21 |
1,916 |
57 |
110 |
324 |
9,453 |
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