| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A RELIABILITY TEST USED FOR THE DEVELOPMENT OF A LOYALTY SCALE |
1 |
2 |
5 |
15 |
3 |
6 |
17 |
84 |
| ASSESING THE DETERMINANTS OF BANK LIQUIDITY. CASE STUDY ROMANIAN BANKING SYSTEM |
0 |
1 |
2 |
119 |
0 |
1 |
3 |
303 |
| BANNER AD, THE TOOL OF PERSUASION IN E-MARKETING |
0 |
0 |
0 |
18 |
0 |
0 |
0 |
71 |
| BRAND ATTRACTION: OPERATIVE DIGITAL MARKETING STRATEGIES AND TACTICAL APPLICATIONS FOR THE RECRUITMENT OF POTENTIAL FOREIGN FIGHTERS IN GOVERNMENTAL ORGANIZATIONS |
0 |
0 |
1 |
24 |
0 |
1 |
3 |
127 |
| Bank Capital, Risk and Performance in European Banking: A Case Study on Seven Banking Sectors |
0 |
0 |
0 |
47 |
0 |
0 |
0 |
180 |
| Basel III. How Far Have We Come? |
0 |
0 |
0 |
21 |
0 |
0 |
2 |
58 |
| CURRENT TRENDS IN THE FOREIGN TRADE |
0 |
0 |
1 |
14 |
1 |
1 |
6 |
94 |
| DISRUPTING SHOCKS IN POSTWAR GLOBAL ECONOMIC EXPANSION |
0 |
0 |
0 |
3 |
0 |
0 |
1 |
21 |
| ECONOMIC CRISIS IMPLICATIONS ON PAEDIATRIC POPULATION’S HEALTH |
0 |
0 |
0 |
9 |
0 |
1 |
2 |
58 |
| ESG MARKETING MODEL: A NEW PARADIGM TO UNDERSTAND THE IMPACT |
0 |
3 |
14 |
237 |
2 |
10 |
46 |
1,055 |
| ETHICS AND ADVERTISING |
0 |
1 |
4 |
317 |
0 |
5 |
21 |
1,269 |
| Evolution of the Cost to Income Ratio for the Two Main Romanian Banks Romanian Commercial Bank and BRD Groupe Societe Generale |
1 |
1 |
1 |
17 |
1 |
1 |
3 |
82 |
| FACTORII DETERMINANȚI AI PROFITABILITĂȚII SISTEMULUI BANCAR ROMÂNESC |
0 |
1 |
2 |
66 |
0 |
1 |
2 |
199 |
| FOREIGN FIGHTERS PHENOMENON IN THE EUROPEAN UNION |
0 |
0 |
0 |
18 |
0 |
1 |
2 |
94 |
| GREEN MARKETING ROLE IN WASTE MANAGEMENT |
0 |
0 |
0 |
75 |
0 |
1 |
7 |
385 |
| IN MEMORIAM: PROFESSOR PETRE MÂLCOMETE, FOUNDER OF ROMANIAN MARKETING |
0 |
0 |
0 |
3 |
0 |
1 |
7 |
95 |
| INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT |
0 |
0 |
4 |
155 |
0 |
5 |
14 |
749 |
| Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context |
0 |
0 |
0 |
36 |
0 |
0 |
0 |
181 |
| LOCAL BRAND DEVELOPMENT IN THE CONTEXT OF REGIONALIZATION AND EUROPEAN INTEGRATION |
0 |
0 |
0 |
11 |
0 |
0 |
2 |
79 |
| MARKETING AND ADVERTISING ETHICS |
0 |
0 |
2 |
34 |
0 |
0 |
3 |
102 |
| MITIGATING FINANCIAL RISK BY USING HEDGING STRATEGIES |
0 |
0 |
5 |
64 |
0 |
3 |
14 |
370 |
| PERSONAL BRAND MARKETING, A NECESSITY FOR THE CORPORATE DIFFERENTIATION IN THE CONTEXT OF THE GLOBALIZATION OF SOCIETY |
0 |
1 |
1 |
39 |
0 |
1 |
2 |
123 |
| PERSONAL BRAND – FROM THEORY TO PRACTICE IN CONTEMPORARY SOCIETY. LITERATURE REVIEW |
0 |
0 |
0 |
3 |
0 |
0 |
1 |
202 |
| PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA |
0 |
0 |
0 |
54 |
0 |
0 |
1 |
147 |
| PERSONAL MARKETING OF DOCTORS IN THE CONTEXT OF SOCIAL NETWORKS |
0 |
0 |
2 |
22 |
2 |
3 |
8 |
94 |
| RELATIONSHIP MARKETING STRATEGIES FOR SERVICE FIRMS |
0 |
0 |
3 |
21 |
1 |
1 |
5 |
125 |
| RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES |
0 |
0 |
0 |
20 |
0 |
0 |
3 |
73 |
| Raising Awareness on Health Impact of the Chemicals Used in Consumer Products: Empirical Evidence from East-Central Europe |
0 |
0 |
0 |
4 |
0 |
0 |
1 |
55 |
| SATISFACTION, TRUST AND COMMITMENT AS DIMENSIONS OF LOYALTY IN REAL ESTATE COMPANIES |
0 |
1 |
2 |
22 |
0 |
2 |
8 |
94 |
| SPECIFICITY OF COMMUNICATION DOCTOR – PATIENT, ONLINE, THROUGH SOCIAL NETWORKS |
0 |
0 |
1 |
12 |
0 |
1 |
2 |
67 |
| STRUCTURA CAPITALULUI BANCAR |
0 |
0 |
2 |
18 |
0 |
0 |
6 |
98 |
| Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment |
0 |
0 |
0 |
69 |
0 |
0 |
0 |
239 |
| THE INTERCULTURAL IMPACT OF MARKETING CAMPAIGNS OF THE BENETTON BRAND |
0 |
0 |
1 |
56 |
0 |
0 |
3 |
167 |
| THE LEGACY OF THE INDUSTRIAL REVOLUTION AND ITS LIMITATIONS |
0 |
0 |
0 |
77 |
0 |
0 |
22 |
1,332 |
| THE ROLE OF PERSONAL BRAND IN THE ADVOCACY ACTIVITY,IN ROMANIA |
0 |
0 |
2 |
15 |
0 |
0 |
3 |
71 |
| THE ROLE OF PREVENTIVE MEDICINE AND MARKETING IN PROMOTING OF ANTI-SMOKING CAMPAIGNS |
0 |
0 |
0 |
13 |
0 |
0 |
0 |
57 |
| THE SPECIFICITY OF PERSONAL BRAND. LITERATURE REVIEW |
1 |
1 |
1 |
139 |
1 |
1 |
5 |
476 |
| The Management of Institutional Communication in the Public vs. the Private Sector |
0 |
2 |
2 |
11 |
0 |
2 |
3 |
64 |
| Total Journal Articles |
3 |
14 |
58 |
1,898 |
11 |
49 |
228 |
9,140 |
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