Access Statistics for Virginie Maille

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Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico 0 0 0 0 3 3 4 12
A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico 0 0 0 0 0 0 0 16
BIBLIOGRAPHIE: Le marketing sensoriel du point de vente 0 0 0 0 3 4 6 29
Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure 0 0 0 0 0 1 2 48
Impact des messages à caractère choquant sur la persuasion publicitaire: une étude interculturelle 0 0 0 0 3 3 3 50
L'influence des stimuli olfactifs sur le comportement du consommateur: un état des recherches 0 0 0 0 1 2 3 38
Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure 0 0 0 0 2 3 12 43
Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research 0 0 0 2 0 2 3 13
Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche 0 0 0 0 1 2 4 20
What a Strange Bottle! Effects of Perceived Congruence of a Package Design 0 0 0 0 2 3 3 10
Total Working Papers 0 0 0 2 15 23 40 279


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Compliance with veterinary prescriptions: The role of physical and social risk revisited 0 0 0 15 2 4 5 70
Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality 0 0 0 11 4 6 7 67
Total Journal Articles 0 0 0 26 6 10 12 137


Statistics updated 2026-02-12