Access Statistics for Joana César Machado

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Brand mergers: Examining consumer response to name and logo design 0 0 0 130 0 1 1 476
Branding as a reflection of culture - An analysis of brand consumption patterns in China 0 1 2 97 0 1 3 352
How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal - Porto 0 0 1 59 0 0 4 149
Private Label Brands: Benefits and Challenges - Pingo Doce Case Study 0 0 4 185 1 2 17 694
Total Working Papers 0 1 7 471 1 4 25 1,671


Statistics updated 2025-02-05