Access Statistics for Joana César Machado

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Brand mergers: Examining consumer response to name and logo design 0 0 1 131 0 0 12 489
Branding as a reflection of culture - An analysis of brand consumption patterns in China 0 0 1 98 2 5 11 363
How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal - Porto 0 0 4 63 2 2 11 161
Private Label Brands: Benefits and Challenges - Pingo Doce Case Study 0 0 3 188 6 10 38 734
Total Working Papers 0 0 9 480 10 17 72 1,747


Statistics updated 2026-05-06