Access Statistics for Joana César Machado
Author contact details at EconPapers.
| Working Paper | File Downloads | Abstract Views | ||||||
|---|---|---|---|---|---|---|---|---|
| Last month | 3 months | 12 months | Total | Last month | 3 months | 12 months | Total | |
| Brand mergers: Examining consumer response to name and logo design | 0 | 0 | 1 | 131 | 1 | 3 | 9 | 485 |
| Branding as a reflection of culture - An analysis of brand consumption patterns in China | 0 | 0 | 1 | 98 | 2 | 3 | 4 | 356 |
| How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal - Porto | 1 | 4 | 4 | 63 | 2 | 5 | 8 | 157 |
| Private Label Brands: Benefits and Challenges - Pingo Doce Case Study | 1 | 1 | 3 | 188 | 11 | 17 | 23 | 716 |
| Total Working Papers | 2 | 5 | 9 | 480 | 16 | 28 | 44 | 1,714 |
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