Access Statistics for Joana César Machado

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Brand mergers: Examining consumer response to name and logo design 0 0 0 130 0 0 0 475
Branding as a reflection of culture - An analysis of brand consumption patterns in China 0 0 1 95 1 1 3 350
How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal - Porto 0 0 0 58 0 1 1 146
Private Label Brands: Benefits and Challenges - Pingo Doce Case Study 1 2 6 185 2 4 15 687
Total Working Papers 1 2 7 468 3 6 19 1,658


Statistics updated 2024-09-04