Access Statistics for Rodobaldo Martínez Vivar

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements 0 0 1 12 6 8 18 116
Application of the Fuzzy Logic Tool to Evaluate Customer Satisfaction in Hotels 0 0 0 28 0 0 2 93
Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador 2 2 4 27 7 10 23 151
Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives 1 2 2 4 5 7 20 30
Demographic Capital and the Conditional Validity of SERVPERF: Rethinking Tourist Satisfaction Models in an Emerging Market Destination 0 0 1 1 1 3 6 6
Improving Scheduling Efficiency: A Mathematical Approach to Multi-Operation Optimization in MSMEs 0 0 0 0 0 1 2 2
Influence of theStructure of Product Portfolio Performance in aSmall Business Retail 0 0 0 5 1 4 6 42
Introduction of the Labor Competencies Approach in Educational Institutions of Ecuador 0 0 0 10 1 1 4 44
Investment decisions in the context of SMEs: A non-financial factor approach 1 2 14 17 4 8 69 94
LA GESTIÓN INTEGRAL DEL TALENTO HUMANO POR COMPETENCIAS. NECESIDAD Y PROYECCIÓN DE UN ENFOQUE Y MODELO DE GESTIÓN PARA LAS UNIVERSIDADES CUBANAS 0 1 1 137 0 2 4 620
Neural networks to analyse the incidence of customer satisfaction in their loyalty in a tourist destination 0 0 0 1 1 3 4 14
Optimization of heterogeneous capacities considering the profit margin per product 0 0 0 2 0 0 1 6
Structural equation model: influence on tourist satisfaction with destination atributes 0 1 1 48 1 9 10 143
Structural equations to analyze entrepreneur satisfaction as indicator of human resources management at the territorial level 0 0 0 0 2 2 4 11
Structure of the Variables that Affect Job Satisfaction Study in Cuban Organizations 0 0 0 7 0 0 0 24
The Premature Mortality of Micro and Small Enterprises 0 0 0 0 2 4 6 8
The impact of advertising on the income of MSMEs in Ecuador 0 0 0 0 0 0 0 6
Theory of Constraints To Improve Labor Productivity. Study Case In Santo Domingo, Ecuador 0 0 0 3 2 3 5 22
Thinking Processes as a Tool for Improving the Administrative Process 0 0 0 0 0 0 1 3
Toward Building Model of Business Closure Intention in SMEs: Binomial Logistic Regression 1 1 2 2 3 4 9 9
UNA VALORACIÓN SOBRE EL MERCHANDISING EN LA ACTIVIDAD DE SERVICIOS COMERCIALES. DEFINICIÓN Y OBJETIVOS 1 2 6 136 1 3 13 489
Total Journal Articles 6 11 32 440 37 72 207 1,933

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Statistics updated 2025-12-06