Access Statistics for Rodobaldo Martínez Vivar

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements 0 0 1 12 4 13 28 129
Application of the Fuzzy Logic Tool to Evaluate Customer Satisfaction in Hotels 0 0 0 28 1 6 6 99
Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador 0 2 5 29 0 9 23 160
Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives 0 0 2 4 3 8 21 38
Demographic Capital and the Conditional Validity of SERVPERF: Rethinking Tourist Satisfaction Models in an Emerging Market Destination 0 0 1 1 1 8 14 14
Improving Scheduling Efficiency: A Mathematical Approach to Multi-Operation Optimization in MSMEs 0 0 0 0 0 1 3 3
Influence of theStructure of Product Portfolio Performance in aSmall Business Retail 0 0 0 5 0 5 11 47
Introduction of the Labor Competencies Approach in Educational Institutions of Ecuador 0 0 0 10 0 1 4 45
Investment decisions in the context of SMEs: A non-financial factor approach 0 1 11 18 5 26 81 120
LA GESTIÓN INTEGRAL DEL TALENTO HUMANO POR COMPETENCIAS. NECESIDAD Y PROYECCIÓN DE UN ENFOQUE Y MODELO DE GESTIÓN PARA LAS UNIVERSIDADES CUBANAS 0 0 1 137 2 5 8 625
Neural networks to analyse the incidence of customer satisfaction in their loyalty in a tourist destination 0 0 0 1 0 1 4 15
Optimization of heterogeneous capacities considering the profit margin per product 0 0 0 2 0 2 2 8
Structural equation model: influence on tourist satisfaction with destination atributes 1 1 2 49 7 23 33 166
Structural equations to analyze entrepreneur satisfaction as indicator of human resources management at the territorial level 0 0 0 0 0 3 7 14
Structure of the Variables that Affect Job Satisfaction Study in Cuban Organizations 0 0 0 7 0 1 1 25
The Premature Mortality of Micro and Small Enterprises 0 0 0 0 0 4 9 12
The impact of advertising on the income of MSMEs in Ecuador 0 0 0 0 0 3 3 9
Theory of Constraints To Improve Labor Productivity. Study Case In Santo Domingo, Ecuador 0 0 0 3 0 4 7 26
Thinking Processes as a Tool for Improving the Administrative Process 0 0 0 0 1 3 4 6
Toward Building Model of Business Closure Intention in SMEs: Binomial Logistic Regression 0 0 2 2 0 2 11 11
UNA VALORACIÓN SOBRE EL MERCHANDISING EN LA ACTIVIDAD DE SERVICIOS COMERCIALES. DEFINICIÓN Y OBJETIVOS 0 0 2 136 0 3 8 492
Total Journal Articles 1 4 27 444 24 131 288 2,064

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Statistics updated 2026-03-04