Access Statistics for Rodobaldo Martínez Vivar

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements 0 0 1 12 6 15 24 125
Application of the Fuzzy Logic Tool to Evaluate Customer Satisfaction in Hotels 0 0 0 28 4 5 7 98
Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador 1 4 5 29 5 16 27 160
Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives 0 1 2 4 1 10 20 35
Demographic Capital and the Conditional Validity of SERVPERF: Rethinking Tourist Satisfaction Models in an Emerging Market Destination 0 0 1 1 3 8 13 13
Improving Scheduling Efficiency: A Mathematical Approach to Multi-Operation Optimization in MSMEs 0 0 0 0 0 1 3 3
Influence of theStructure of Product Portfolio Performance in aSmall Business Retail 0 0 0 5 4 6 11 47
Introduction of the Labor Competencies Approach in Educational Institutions of Ecuador 0 0 0 10 1 2 5 45
Investment decisions in the context of SMEs: A non-financial factor approach 0 2 12 18 14 25 83 115
LA GESTIÓN INTEGRAL DEL TALENTO HUMANO POR COMPETENCIAS. NECESIDAD Y PROYECCIÓN DE UN ENFOQUE Y MODELO DE GESTIÓN PARA LAS UNIVERSIDADES CUBANAS 0 0 1 137 2 3 6 623
Neural networks to analyse the incidence of customer satisfaction in their loyalty in a tourist destination 0 0 0 1 1 2 5 15
Optimization of heterogeneous capacities considering the profit margin per product 0 0 0 2 2 2 3 8
Structural equation model: influence on tourist satisfaction with destination atributes 0 0 1 48 12 17 26 159
Structural equations to analyze entrepreneur satisfaction as indicator of human resources management at the territorial level 0 0 0 0 1 5 7 14
Structure of the Variables that Affect Job Satisfaction Study in Cuban Organizations 0 0 0 7 0 1 1 25
The Premature Mortality of Micro and Small Enterprises 0 0 0 0 2 6 10 12
The impact of advertising on the income of MSMEs in Ecuador 0 0 0 0 2 3 3 9
Theory of Constraints To Improve Labor Productivity. Study Case In Santo Domingo, Ecuador 0 0 0 3 4 6 8 26
Thinking Processes as a Tool for Improving the Administrative Process 0 0 0 0 1 2 3 5
Toward Building Model of Business Closure Intention in SMEs: Binomial Logistic Regression 0 1 2 2 0 5 11 11
UNA VALORACIÓN SOBRE EL MERCHANDISING EN LA ACTIVIDAD DE SERVICIOS COMERCIALES. DEFINICIÓN Y OBJETIVOS 0 1 3 136 2 4 10 492
Total Journal Articles 1 9 28 443 67 144 286 2,040

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Statistics updated 2026-02-12