Access Statistics for Prasanna Mohan Raj

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products 1 1 5 54 2 2 10 155
Measurement of Customers’ Brand Choice and Brand Loyalty Expectancy Value & Colombo – Morrison Model Approach 0 0 0 8 0 0 6 45
The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization 0 0 3 22 0 3 7 61
Total Journal Articles 1 1 8 84 2 5 23 261


Statistics updated 2025-09-05