Access Statistics for Ovidiu Ioan MOISESCU

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity 0 0 0 490 10 11 19 1,937
A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector 0 0 0 23 2 3 5 51
A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies 0 0 0 19 1 5 7 55
A conceptual analysis of brand evaluation 0 0 0 48 4 4 9 160
Aspects regarding rebranding strategies - A conceptual and practical approach 0 0 1 107 2 3 5 363
Assessing Customer Loyalty: A Literature Review 0 0 0 71 1 6 11 357
Some aspects regarding brand extension 0 0 0 50 0 3 5 132
The concept of brand equity - A comparative approach 0 0 1 107 1 7 11 373
Total Working Papers 0 0 2 915 21 42 72 3,428

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES 0 0 0 132 2 3 6 477
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS 0 0 0 313 3 5 11 1,597
A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS 0 0 1 119 2 7 21 601
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 69 1 3 3 310
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 114 2 7 10 475
AN EMPIRICAL INVESTIGATION OF ROMANIA'S COUNTRY BRAND AS TOURISM DESTINATION 0 0 0 21 1 4 5 105
AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS 0 0 0 10 1 2 3 79
Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania 0 0 0 5 2 3 8 42
An Analysis Regarding Descriptive Dimensions of Brand Equity 0 0 0 53 2 5 9 254
Brand integration practices in mergers and acquisitions 0 0 0 30 3 6 7 116
Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country 0 0 0 1 2 4 5 42
Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector 0 0 0 8 1 1 1 45
DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT 0 1 2 16 1 3 4 73
DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY 0 1 3 28 5 11 20 209
Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market 0 0 0 5 3 5 8 54
Executing and interpreting applications of PLS-SEM: Updates for family business researchers 1 4 11 77 6 18 60 238
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania 0 0 0 0 1 2 4 6
From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country 0 0 2 15 3 7 13 93
How to Build a Successful Balanced Scorecard 0 0 0 147 1 1 4 333
Latent class analysis in PLS-SEM: A review and recommendations for future applications 1 2 6 65 7 14 35 160
MARCA – DEFINITIE SI SEMNIFICATII 0 1 2 32 3 5 7 309
PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? 0 0 1 65 3 7 8 300
PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE 0 0 1 267 1 4 5 702
PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA 0 0 0 4 0 1 3 36
Structural model robustness checks in PLS-SEM 2 4 23 99 17 34 96 407
THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES 0 0 0 24 3 7 11 163
THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET 0 0 1 20 2 4 12 97
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT 0 1 6 1,012 14 27 67 6,272
THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 0 0 90 1 2 4 417
THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 0 4 45 2 7 21 406
THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS 0 0 1 186 3 8 11 1,040
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry 0 2 4 37 3 13 19 185
The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y 0 0 0 2 2 3 3 10
The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania 0 0 1 27 2 7 12 183
The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector 0 0 1 21 3 5 7 82
Total Journal Articles 4 16 70 3,159 108 245 523 15,918

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Statistics updated 2026-02-12