Access Statistics for Ovidiu Ioan MOISESCU

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity 0 0 0 490 2 3 10 1,926
A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector 0 0 0 23 0 0 2 48
A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies 0 0 0 19 1 2 2 50
A conceptual analysis of brand evaluation 0 0 0 48 2 3 5 156
Aspects regarding rebranding strategies - A conceptual and practical approach 0 1 1 107 0 2 5 360
Assessing Customer Loyalty: A Literature Review 0 0 1 71 0 0 7 351
Some aspects regarding brand extension 0 0 0 50 1 1 2 129
The concept of brand equity - A comparative approach 0 0 2 107 0 1 9 366
Total Working Papers 0 1 4 915 6 12 42 3,386

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES 0 0 0 132 0 1 3 474
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS 0 0 0 313 0 3 11 1,592
A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS 0 0 1 119 1 3 14 594
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 114 2 2 3 468
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 69 0 0 0 307
AN EMPIRICAL INVESTIGATION OF ROMANIA'S COUNTRY BRAND AS TOURISM DESTINATION 0 0 0 21 1 1 1 101
AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS 0 0 0 10 1 1 1 77
Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania 0 0 0 5 1 2 5 39
An Analysis Regarding Descriptive Dimensions of Brand Equity 0 0 0 53 1 2 5 249
Brand integration practices in mergers and acquisitions 0 0 0 30 0 0 2 110
Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country 0 0 0 1 1 1 2 38
Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector 0 0 0 8 0 0 0 44
DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT 0 0 1 15 0 0 1 70
DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY 1 2 2 27 3 5 13 198
Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market 0 0 0 5 2 3 4 49
Executing and interpreting applications of PLS-SEM: Updates for family business researchers 0 1 14 73 5 16 56 220
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania 0 0 0 0 0 0 3 4
From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country 0 0 2 15 1 1 6 86
How to Build a Successful Balanced Scorecard 0 0 0 147 1 2 3 332
Latent class analysis in PLS-SEM: A review and recommendations for future applications 1 2 5 63 4 8 24 146
MARCA – DEFINITIE SI SEMNIFICATII 0 0 1 31 0 0 5 304
PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? 0 0 1 65 0 0 1 293
PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE 0 0 1 267 0 0 1 698
PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA 0 0 0 4 1 1 3 35
Structural model robustness checks in PLS-SEM 3 5 22 95 6 22 72 373
THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES 0 0 0 24 1 1 5 156
THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET 0 0 1 20 0 1 8 93
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT 0 0 9 1,011 3 12 50 6,245
THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 0 0 90 0 1 2 415
THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 1 4 45 4 11 17 399
THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS 0 1 1 186 0 1 4 1,032
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry 0 0 2 35 1 2 8 172
The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y 0 0 0 2 0 0 1 7
The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania 0 0 1 27 2 2 8 176
The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector 1 1 1 21 1 1 2 77
Total Journal Articles 6 13 69 3,143 43 106 344 15,673

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Statistics updated 2025-11-08