Access Statistics for Ovidiu Ioan MOISESCU

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity 0 0 1 490 1 2 11 1,924
A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector 0 0 0 23 0 2 2 48
A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies 0 0 0 19 0 0 0 48
A conceptual analysis of brand evaluation 0 0 0 48 1 1 3 154
Aspects regarding rebranding strategies - A conceptual and practical approach 1 1 1 107 2 2 5 360
Assessing Customer Loyalty: A Literature Review 0 0 1 71 0 3 9 351
Some aspects regarding brand extension 0 0 0 50 0 1 1 128
The concept of brand equity - A comparative approach 0 0 3 107 0 0 13 365
Total Working Papers 1 1 6 915 4 11 44 3,378

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES 0 0 0 132 0 0 2 473
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS 0 0 1 313 1 2 10 1,590
A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS 0 0 1 119 1 7 12 592
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 69 0 0 0 307
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 114 0 0 1 466
AN EMPIRICAL INVESTIGATION OF ROMANIA'S COUNTRY BRAND AS TOURISM DESTINATION 0 0 0 21 0 0 0 100
AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS 0 0 0 10 0 0 0 76
Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania 0 0 0 5 1 3 4 38
An Analysis Regarding Descriptive Dimensions of Brand Equity 0 0 0 53 1 1 4 248
Brand integration practices in mergers and acquisitions 0 0 0 30 0 1 2 110
Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country 0 0 0 1 0 0 1 37
Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector 0 0 0 8 0 0 0 44
DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT 0 0 1 15 0 0 1 70
DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY 0 0 0 25 1 4 11 194
Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market 0 0 0 5 0 0 1 46
Executing and interpreting applications of PLS-SEM: Updates for family business researchers 1 3 21 73 7 18 61 211
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania 0 0 0 0 0 1 3 4
From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country 0 0 2 15 0 0 5 85
How to Build a Successful Balanced Scorecard 0 0 0 147 1 2 2 331
Latent class analysis in PLS-SEM: A review and recommendations for future applications 1 2 5 62 3 8 25 141
MARCA – DEFINITIE SI SEMNIFICATII 0 1 1 31 0 1 7 304
PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? 0 0 1 65 0 0 1 293
PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE 0 0 1 267 0 0 3 698
PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA 0 0 0 4 0 0 2 34
Structural model robustness checks in PLS-SEM 1 3 20 91 7 23 68 358
THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES 0 0 0 24 0 2 9 155
THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET 0 1 1 20 0 2 7 92
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT 0 2 11 1,011 5 13 50 6,238
THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 0 0 90 1 2 3 415
THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS 1 3 5 45 4 6 13 392
THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS 1 1 2 186 1 1 5 1,032
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry 0 2 2 35 1 5 7 171
The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y 0 0 0 2 0 0 3 7
The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania 0 0 1 27 0 2 6 174
The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector 0 0 0 20 0 0 1 76
Total Journal Articles 5 18 76 3,135 35 104 330 15,602

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Statistics updated 2025-09-05