Access Statistics for Ovidiu Ioan MOISESCU

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity 0 0 0 490 1 11 18 1,938
A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector 0 0 0 23 0 2 5 51
A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies 0 0 0 19 0 2 8 56
A conceptual analysis of brand evaluation 0 0 0 48 0 5 9 161
Aspects regarding rebranding strategies - A conceptual and practical approach 0 0 1 107 0 2 5 363
Assessing Customer Loyalty: A Literature Review 0 0 0 71 1 2 11 358
Some aspects regarding brand extension 0 0 0 50 0 0 5 132
The concept of brand equity - A comparative approach 0 0 0 107 2 3 11 375
Total Working Papers 0 0 1 915 4 27 72 3,434

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES 0 0 0 132 1 4 7 479
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS 0 0 0 313 0 3 10 1,597
A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS 1 1 2 120 3 7 25 606
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 114 1 4 11 477
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 69 0 1 3 310
AN EMPIRICAL INVESTIGATION OF ROMANIA'S COUNTRY BRAND AS TOURISM DESTINATION 0 0 0 21 0 1 5 105
AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS 0 0 0 10 0 3 5 81
Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania 0 0 0 5 1 4 10 44
An Analysis Regarding Descriptive Dimensions of Brand Equity 0 0 0 53 2 4 10 256
Brand integration practices in mergers and acquisitions 0 2 2 32 0 6 10 119
Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country 0 0 0 1 0 2 5 42
Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector 0 0 0 8 0 1 1 45
DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT 0 0 2 16 1 5 8 77
DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY 0 0 3 28 4 12 27 216
Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market 0 1 1 6 0 4 9 55
Executing and interpreting applications of PLS-SEM: Updates for family business researchers 2 6 15 82 5 15 66 247
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania 0 0 0 0 1 3 6 8
From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country 0 0 2 15 2 5 14 95
How to Build a Successful Balanced Scorecard 0 0 0 147 0 2 5 334
Latent class analysis in PLS-SEM: A review and recommendations for future applications 0 2 7 66 2 16 41 169
MARCA – DEFINITIE SI SEMNIFICATII 0 0 2 32 0 3 7 309
PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? 0 0 0 65 0 3 7 300
PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE 0 0 1 267 0 1 5 702
PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA 0 0 0 4 0 1 4 37
Structural model robustness checks in PLS-SEM 2 5 21 102 14 39 110 429
THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES 0 0 0 24 0 3 10 163
THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET 0 0 1 20 0 4 11 99
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT 1 1 6 1,013 5 25 64 6,283
THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 0 0 90 0 1 4 417
THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 0 3 45 2 5 23 409
THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS 1 1 2 187 1 6 12 1,043
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry 1 1 5 38 1 5 21 187
The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y 0 0 0 2 2 4 5 12
The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania 0 0 0 27 2 4 13 185
The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector 0 0 1 21 0 3 6 82
Total Journal Articles 8 20 76 3,175 50 209 580 16,019

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Statistics updated 2026-04-09