Access Statistics for Ovidiu Ioan MOISESCU

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity 0 0 0 490 1 3 9 1,927
A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector 0 0 0 23 1 1 3 49
A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies 0 0 0 19 3 5 6 54
A conceptual analysis of brand evaluation 0 0 0 48 0 2 5 156
Aspects regarding rebranding strategies - A conceptual and practical approach 0 0 1 107 1 1 3 361
Assessing Customer Loyalty: A Literature Review 0 0 0 71 4 5 11 356
Some aspects regarding brand extension 0 0 0 50 1 4 5 132
The concept of brand equity - A comparative approach 0 0 1 107 4 6 10 372
Total Working Papers 0 0 2 915 15 27 52 3,407


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES 0 0 0 132 1 1 4 475
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS 0 0 0 313 1 2 10 1,594
A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS 0 0 1 119 3 6 19 599
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 69 2 2 2 309
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 114 3 7 8 473
AN EMPIRICAL INVESTIGATION OF ROMANIA'S COUNTRY BRAND AS TOURISM DESTINATION 0 0 0 21 2 4 4 104
AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS 0 0 0 10 1 2 2 78
Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania 0 0 0 5 1 2 6 40
An Analysis Regarding Descriptive Dimensions of Brand Equity 0 0 0 53 3 4 7 252
Brand integration practices in mergers and acquisitions 0 0 0 30 2 3 4 113
Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country 0 0 0 1 0 3 3 40
Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector 0 0 0 8 0 0 0 44
DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT 1 1 2 16 1 2 3 72
DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY 0 2 3 28 1 9 18 204
Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market 0 0 0 5 1 4 5 51
Executing and interpreting applications of PLS-SEM: Updates for family business researchers 2 3 11 76 6 17 56 232
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania 0 0 0 0 1 1 4 5
From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country 0 0 2 15 2 5 10 90
How to Build a Successful Balanced Scorecard 0 0 0 147 0 1 3 332
Latent class analysis in PLS-SEM: A review and recommendations for future applications 1 2 5 64 6 11 29 153
MARCA – DEFINITIE SI SEMNIFICATII 0 1 2 32 0 2 7 306
PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? 0 0 1 65 4 4 5 297
PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE 0 0 1 267 0 3 4 701
PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA 0 0 0 4 1 2 4 36
Structural model robustness checks in PLS-SEM 1 5 22 97 11 23 81 390
THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES 0 0 0 24 2 5 8 160
THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET 0 0 1 20 1 2 10 95
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT 1 1 6 1,012 9 16 54 6,258
THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 0 0 90 1 1 3 416
THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 0 4 45 3 9 21 404
THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS 0 0 1 186 3 5 8 1,037
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry 0 2 4 37 6 11 16 182
The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y 0 0 0 2 0 1 1 8
The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania 0 0 1 27 3 7 10 181
The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector 0 1 1 21 2 3 4 79
Total Journal Articles 6 18 68 3,155 83 180 433 15,810


Statistics updated 2026-01-09