Access Statistics for Ovidiu Ioan MOISESCU

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity 0 0 0 490 1 8 23 1,945
A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector 0 0 0 23 0 1 6 52
A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies 0 0 0 19 0 4 12 60
A conceptual analysis of brand evaluation 0 0 0 48 0 1 9 162
Aspects regarding rebranding strategies - A conceptual and practical approach 0 0 1 107 0 5 10 368
Assessing Customer Loyalty: A Literature Review 0 0 0 71 1 6 15 363
Some aspects regarding brand extension 0 0 0 50 0 2 7 134
The concept of brand equity - A comparative approach 0 0 0 107 3 7 15 380
Total Working Papers 0 0 1 915 5 34 97 3,464

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES 0 0 0 132 0 2 7 480
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS 0 0 0 313 2 4 13 1,601
A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS 0 2 2 121 2 10 28 613
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 69 0 2 5 312
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 114 1 4 14 480
AN EMPIRICAL INVESTIGATION OF ROMANIA'S COUNTRY BRAND AS TOURISM DESTINATION 0 0 0 21 0 3 8 108
AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS 0 0 0 10 0 3 8 84
Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania 0 0 0 5 0 1 9 44
An Analysis Regarding Descriptive Dimensions of Brand Equity 0 0 0 53 1 6 13 260
Brand integration practices in mergers and acquisitions 0 0 2 32 0 1 11 120
Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country 0 0 0 1 0 1 6 43
Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector 0 0 0 8 0 1 2 46
DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT 0 0 1 16 0 3 9 79
DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY 0 0 3 28 5 14 36 226
Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market 0 0 1 6 0 1 10 56
Executing and interpreting applications of PLS-SEM: Updates for family business researchers 1 6 16 86 8 26 75 268
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania 0 0 0 0 0 6 10 13
From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country 0 0 0 15 0 3 11 96
How to Build a Successful Balanced Scorecard 0 0 0 147 0 1 6 335
Latent class analysis in PLS-SEM: A review and recommendations for future applications 1 1 7 67 2 16 50 183
MARCA – DEFINITIE SI SEMNIFICATII 0 0 2 32 0 3 9 312
PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? 0 0 0 65 1 3 10 303
PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE 0 0 0 267 0 3 7 705
PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA 0 0 0 4 0 1 4 38
Structural model robustness checks in PLS-SEM 1 4 16 104 13 37 117 452
THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES 1 1 1 25 2 5 15 168
THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET 0 0 1 20 0 2 11 101
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT 1 2 5 1,014 6 25 78 6,303
THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 0 0 90 0 3 7 420
THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS 1 1 4 46 1 4 25 411
THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS 2 3 4 189 2 8 19 1,050
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry 0 1 5 38 6 9 29 195
The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y 0 0 0 2 0 5 8 15
The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania 0 0 0 27 0 5 16 188
The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector 0 0 1 21 0 2 8 84
Total Journal Articles 8 21 71 3,188 52 223 694 16,192

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Statistics updated 2026-06-04