Access Statistics for Ovidiu Ioan MOISESCU

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity 0 0 2 490 1 3 12 1,921
A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector 0 0 0 23 0 0 0 46
A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies 0 0 0 19 0 0 0 48
A conceptual analysis of brand evaluation 0 0 0 48 0 1 1 152
Aspects regarding rebranding strategies - A conceptual and practical approach 0 0 0 106 0 0 5 358
Assessing Customer Loyalty: A Literature Review 0 0 2 71 0 1 11 347
Some aspects regarding brand extension 0 0 0 50 0 0 0 127
The concept of brand equity - A comparative approach 0 1 4 107 1 3 20 365
Total Working Papers 0 1 8 914 2 8 49 3,364

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES 0 0 0 132 0 1 2 472
A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS 0 0 2 313 0 1 20 1,587
A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS 0 0 0 118 2 3 4 583
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 114 0 1 1 466
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY 0 0 0 69 0 0 2 307
AN EMPIRICAL INVESTIGATION OF ROMANIA'S COUNTRY BRAND AS TOURISM DESTINATION 0 0 0 21 0 0 1 100
AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS 0 0 0 10 0 0 0 76
Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania 0 0 0 5 0 0 0 34
An Analysis Regarding Descriptive Dimensions of Brand Equity 0 0 0 53 1 2 3 247
Brand integration practices in mergers and acquisitions 0 0 0 30 0 0 2 109
Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country 0 0 0 1 0 0 1 37
Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector 0 0 0 8 0 0 0 44
DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT 0 0 0 14 0 0 0 69
DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY 0 0 0 25 0 0 10 189
Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market 0 0 0 5 0 0 1 46
Executing and interpreting applications of PLS-SEM: Updates for family business researchers 0 1 22 67 2 5 54 183
Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania 0 0 0 0 1 1 2 3
From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country 1 1 3 14 1 2 5 82
How to Build a Successful Balanced Scorecard 0 0 0 147 0 0 0 329
Latent class analysis in PLS-SEM: A review and recommendations for future applications 1 1 8 60 2 5 23 130
MARCA – DEFINITIE SI SEMNIFICATII 0 0 0 30 0 0 7 302
PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? 0 1 1 65 0 1 1 293
PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE 1 1 1 267 1 1 3 698
PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA 0 0 0 4 1 1 3 34
Structural model robustness checks in PLS-SEM 3 8 20 84 8 16 54 327
THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES 0 0 0 24 0 1 8 153
THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET 0 0 2 19 2 5 8 90
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT 2 3 12 1,009 2 16 47 6,221
THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 0 0 90 0 0 1 413
THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS 0 1 2 42 0 1 9 386
THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS 0 0 2 185 0 2 7 1,031
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry 0 0 1 33 0 0 6 166
The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y 0 0 1 2 0 0 5 7
The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania 0 1 1 27 0 1 7 172
The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector 0 0 0 20 0 1 1 76
Total Journal Articles 8 18 78 3,107 23 67 298 15,462

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Statistics updated 2025-05-12