| Journal Article |
File Downloads |
Abstract Views |
| Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
| A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa |
0 |
0 |
0 |
3 |
1 |
3 |
5 |
59 |
| ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL |
0 |
0 |
0 |
31 |
3 |
6 |
6 |
124 |
| Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News |
0 |
2 |
4 |
54 |
0 |
5 |
11 |
142 |
| BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP |
0 |
0 |
0 |
3 |
0 |
0 |
1 |
40 |
| Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises |
3 |
3 |
9 |
118 |
7 |
11 |
31 |
426 |
| Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare |
0 |
0 |
2 |
140 |
1 |
1 |
6 |
355 |
| CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE |
0 |
0 |
2 |
33 |
1 |
3 |
8 |
169 |
| CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD |
0 |
0 |
0 |
94 |
0 |
1 |
2 |
931 |
| COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT |
0 |
0 |
0 |
24 |
0 |
0 |
1 |
76 |
| CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY |
0 |
0 |
0 |
10 |
0 |
0 |
0 |
66 |
| Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend |
0 |
0 |
0 |
58 |
2 |
2 |
5 |
207 |
| Chief Marketing Officer and the Challenge of Digital Maturity |
0 |
0 |
0 |
103 |
6 |
6 |
10 |
253 |
| DEVELOPMENT AND IMPLEMENTATION OF RELATIONSHIP MARKETING PRINCIPLES IN ROMANIAN HIGHER EDUCATION ENVIRONMENT |
0 |
0 |
0 |
22 |
0 |
0 |
1 |
188 |
| Digital Marketer: Facing Digital Marketing Opportunities |
0 |
0 |
2 |
177 |
1 |
3 |
10 |
405 |
| Digital Marketers and the Challenge of Optimizing Omni channel CX |
0 |
0 |
0 |
30 |
1 |
3 |
4 |
104 |
| Digital Marketers at the Intersection of Digital Transformation with CX |
0 |
0 |
0 |
44 |
0 |
3 |
8 |
148 |
| Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers |
0 |
0 |
0 |
16 |
0 |
2 |
5 |
99 |
| Digital Marketing and a Better Understanding of the Consumer Mobile Journey |
0 |
0 |
1 |
103 |
0 |
0 |
5 |
218 |
| Digital Marketing and the Pillars of Shopper Experience |
0 |
0 |
0 |
62 |
1 |
1 |
5 |
140 |
| Digital Marketing, Digital Disruption, and the New Rules of Digitization |
0 |
0 |
1 |
128 |
0 |
2 |
9 |
368 |
| Digital intelligence and digital marketing effectiveness |
0 |
0 |
0 |
202 |
2 |
3 |
7 |
513 |
| Digital marketers challenged to drive results within the connected world |
0 |
0 |
0 |
63 |
0 |
1 |
2 |
146 |
| Digital marketing capabilities in today's evolving digital world |
0 |
0 |
0 |
113 |
0 |
1 |
7 |
420 |
| Digital marketing challenged by delivering value in the flux business environment |
0 |
0 |
0 |
27 |
0 |
0 |
3 |
88 |
| Digital marketing, addressability and time, the new currency for CMOs |
0 |
0 |
1 |
45 |
1 |
1 |
4 |
156 |
| EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS |
0 |
0 |
0 |
4 |
0 |
0 |
1 |
74 |
| Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania |
0 |
0 |
0 |
13 |
3 |
3 |
6 |
149 |
| Engineering the Digital Transformation of Marketing |
0 |
0 |
0 |
87 |
0 |
0 |
4 |
221 |
| Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania |
0 |
0 |
0 |
26 |
1 |
1 |
1 |
82 |
| Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students |
0 |
0 |
3 |
7 |
1 |
2 |
10 |
19 |
| Facing the challenges of the distribution process through interactive information exchange and innovation |
0 |
0 |
0 |
20 |
0 |
0 |
2 |
48 |
| Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania |
0 |
0 |
0 |
1 |
2 |
2 |
5 |
11 |
| HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) |
0 |
0 |
2 |
30 |
1 |
1 |
3 |
107 |
| How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools |
0 |
0 |
1 |
10 |
1 |
8 |
11 |
63 |
| IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - |
0 |
0 |
1 |
28 |
1 |
2 |
4 |
127 |
| Japanese consumer behaviour - general view |
0 |
0 |
1 |
646 |
3 |
4 |
10 |
2,677 |
| Leadership in the new era of human-machine relationships, cultural architecture through digital marketing |
0 |
0 |
0 |
10 |
0 |
1 |
1 |
18 |
| MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS |
0 |
0 |
0 |
55 |
1 |
2 |
2 |
167 |
| Marketers, challenged to meeting digital priorities |
0 |
0 |
0 |
26 |
0 |
0 |
2 |
205 |
| Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa |
1 |
1 |
1 |
2 |
2 |
4 |
6 |
29 |
| Modelling e-commerce customer reactions. Exploring online shopping carnivals in China |
0 |
0 |
0 |
2 |
1 |
3 |
5 |
10 |
| NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES |
0 |
0 |
0 |
15 |
2 |
2 |
6 |
98 |
| PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA |
0 |
0 |
0 |
5 |
1 |
1 |
2 |
38 |
| SPECIFIC PUBLIC RELATIONS TOOLS USED IN ONLINE COMMUNICATIONINS BY TOURISM COMPANIES |
0 |
0 |
0 |
37 |
1 |
3 |
3 |
213 |
| THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - |
0 |
0 |
0 |
22 |
1 |
5 |
6 |
112 |
| THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - |
0 |
0 |
0 |
34 |
0 |
3 |
4 |
120 |
| THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - |
0 |
0 |
0 |
26 |
0 |
1 |
2 |
109 |
| The Challenges of the World Economy Cohesion Factor – the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment |
0 |
0 |
0 |
17 |
1 |
1 |
1 |
82 |
| The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication |
0 |
0 |
5 |
102 |
3 |
9 |
24 |
346 |
| The retail market around the world |
0 |
0 |
0 |
50 |
1 |
1 |
1 |
265 |
| UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL |
0 |
0 |
0 |
15 |
0 |
1 |
1 |
57 |
| Total Journal Articles |
4 |
6 |
36 |
2,993 |
54 |
118 |
279 |
11,288 |
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