Access Statistics for Iliuță Costel Negricea (Iliuta Costel Negricea)

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa 0 0 1 3 2 3 6 53
ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL 0 0 0 30 1 1 1 117
Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News 1 3 4 47 2 6 7 120
BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP 0 0 1 3 0 0 1 39
Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises 1 1 6 95 7 18 56 341
Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare 0 0 11 133 0 1 23 342
CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE 0 0 1 31 0 0 5 158
CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD 0 1 1 94 0 1 1 928
COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT 0 0 1 24 0 0 1 75
CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY 0 0 0 9 0 0 2 65
Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend 1 2 6 58 1 3 19 199
Chief Marketing Officer and the Challenge of Digital Maturity 0 0 0 102 0 1 4 241
DEVELOPMENT AND IMPLEMENTATION OF RELATIONSHIP MARKETING PRINCIPLES IN ROMANIAN HIGHER EDUCATION ENVIRONMENT 0 0 0 22 0 0 2 187
Digital Marketer: Facing Digital Marketing Opportunities 0 2 5 172 0 2 5 387
Digital Marketers and the Challenge of Optimizing Omni channel CX 0 0 0 30 0 0 1 99
Digital Marketers at the Intersection of Digital Transformation with CX 1 1 2 43 1 2 9 135
Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers 0 0 1 16 0 0 1 94
Digital Marketing and a Better Understanding of the Consumer Mobile Journey 0 0 4 102 0 0 6 212
Digital Marketing and the Pillars of Shopper Experience 0 0 1 61 0 0 1 132
Digital Marketing, Digital Disruption, and the New Rules of Digitization 0 0 2 126 0 0 6 355
Digital intelligence and digital marketing effectiveness 0 2 21 198 1 7 45 496
Digital marketers challenged to drive results within the connected world 0 1 6 62 0 1 10 142
Digital marketing capabilities in today's evolving digital world 0 2 4 113 0 2 14 413
Digital marketing challenged by delivering value in the flux business environment 0 0 2 27 0 1 5 83
Digital marketing, addressability and time, the new currency for CMOs 0 0 1 43 0 0 2 151
EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS 0 0 0 4 0 0 1 73
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania 0 0 3 12 0 0 10 138
Engineering the Digital Transformation of Marketing 0 0 0 87 1 3 9 217
Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania 0 0 1 26 0 3 9 80
Facing the challenges of the distribution process through interactive information exchange and innovation 0 0 0 20 0 0 0 46
HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) 0 0 3 28 0 0 3 102
How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools 0 0 0 9 0 1 2 48
IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - 0 0 1 27 0 0 2 123
Japanese consumer behaviour - general view 0 1 3 640 0 1 7 2,648
Leadership in the new era of human-machine relationships, cultural architecture through digital marketing 0 0 2 9 0 0 4 15
MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS 0 0 1 55 0 0 5 164
Marketers, challenged to meeting digital priorities 0 0 0 26 0 0 0 201
Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa 0 0 0 1 0 0 0 22
NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES 0 0 0 15 0 0 1 92
PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA 0 0 1 5 0 1 2 36
SPECIFIC PUBLIC RELATIONS TOOLS USED IN ONLINE COMMUNICATIONINS BY TOURISM COMPANIES 0 0 0 36 0 0 0 208
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - 0 0 1 22 0 0 1 105
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - 0 0 1 33 0 1 3 113
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - 0 0 0 26 0 0 0 107
The Challenges of the World Economy Cohesion Factor – the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment 0 0 0 16 0 0 0 79
The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication 0 0 9 90 2 5 24 306
The retail market around the world 0 0 0 50 0 1 2 263
UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL 0 0 0 15 0 0 0 56
Total Journal Articles 4 16 107 2,896 18 65 318 10,806
5 registered items for which data could not be found


Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers 0 0 0 0 0 0 0 4
Total Chapters 0 0 0 0 0 0 0 4


Statistics updated 2024-02-04