Access Statistics for Iliuță Costel Negricea (Iliuta Costel Negricea)

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa 0 0 0 3 0 0 0 54
ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL 0 0 0 31 0 0 0 118
Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News 0 1 3 51 0 1 8 133
BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP 0 0 0 3 0 1 1 40
Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises 1 2 11 112 4 8 42 407
Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare 1 1 4 140 1 3 8 353
CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE 0 0 1 32 3 3 7 165
CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD 0 0 0 94 0 0 0 929
COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT 0 0 0 24 0 1 1 76
CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY 0 0 0 10 0 0 0 66
Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend 0 0 0 58 0 1 4 204
Chief Marketing Officer and the Challenge of Digital Maturity 0 0 1 103 1 2 5 246
DEVELOPMENT AND IMPLEMENTATION OF RELATIONSHIP MARKETING PRINCIPLES IN ROMANIAN HIGHER EDUCATION ENVIRONMENT 0 0 0 22 0 0 0 187
Digital Marketer: Facing Digital Marketing Opportunities 0 0 0 175 0 4 8 400
Digital Marketers and the Challenge of Optimizing Omni channel CX 0 0 0 30 0 0 0 100
Digital Marketers at the Intersection of Digital Transformation with CX 0 0 1 44 0 5 9 145
Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers 0 0 0 16 0 1 1 95
Digital Marketing and a Better Understanding of the Consumer Mobile Journey 0 0 1 103 1 3 4 217
Digital Marketing and the Pillars of Shopper Experience 0 0 0 62 1 2 2 137
Digital Marketing, Digital Disruption, and the New Rules of Digitization 0 1 1 128 1 5 8 364
Digital intelligence and digital marketing effectiveness 0 0 0 202 0 3 5 510
Digital marketers challenged to drive results within the connected world 0 0 0 63 0 1 1 145
Digital marketing capabilities in today's evolving digital world 0 0 0 113 0 2 3 416
Digital marketing challenged by delivering value in the flux business environment 0 0 0 27 0 1 4 88
Digital marketing, addressability and time, the new currency for CMOs 0 1 1 45 0 3 3 155
EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS 0 0 0 4 0 1 1 74
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania 0 0 0 13 0 3 7 146
Engineering the Digital Transformation of Marketing 0 0 0 87 1 3 4 221
Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania 0 0 0 26 0 0 1 81
Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students 0 0 3 5 0 1 8 14
Facing the challenges of the distribution process through interactive information exchange and innovation 0 0 0 20 0 0 1 47
Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania 0 0 1 1 0 1 4 8
HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) 0 0 0 28 0 0 1 104
How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools 0 0 0 9 0 0 3 53
IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - 0 0 0 27 1 1 1 124
Japanese consumer behaviour - general view 0 0 2 645 0 1 10 2,670
Leadership in the new era of human-machine relationships, cultural architecture through digital marketing 0 0 0 10 0 0 0 17
MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS 0 0 0 55 0 0 1 165
Marketers, challenged to meeting digital priorities 0 0 0 26 0 2 3 205
Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa 0 0 0 1 0 0 1 23
Modelling e-commerce customer reactions. Exploring online shopping carnivals in China 0 0 0 2 0 0 2 6
NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES 0 0 0 15 2 2 2 94
PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA 0 0 0 5 0 1 1 37
SPECIFIC PUBLIC RELATIONS TOOLS USED IN ONLINE COMMUNICATIONINS BY TOURISM COMPANIES 0 0 0 37 0 0 1 210
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - 0 0 0 22 0 0 1 106
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - 0 0 0 34 0 0 2 117
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - 0 0 0 26 0 0 1 108
The Challenges of the World Economy Cohesion Factor – the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment 0 0 0 17 0 0 1 81
The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication 0 1 5 99 3 5 19 331
The retail market around the world 0 0 0 50 0 0 0 264
UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL 0 0 0 15 0 0 0 56
Total Journal Articles 2 7 35 2,970 19 71 200 11,112
5 registered items for which data could not be found


Chapter File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers 0 0 0 0 1 2 3 7
Total Chapters 0 0 0 0 1 2 3 7


Statistics updated 2025-06-06