Access Statistics for Iliuță Costel Negricea (Iliuta Costel Negricea)

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa 0 0 1 1 0 0 11 29
ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL 0 0 0 27 0 0 1 107
Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News 4 6 34 34 11 22 80 80
BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP 0 0 0 2 0 1 3 33
Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises 0 2 4 71 2 10 20 205
Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare 5 9 27 66 7 13 60 168
CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE 0 0 5 25 1 4 23 125
CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD 0 0 2 92 3 8 40 911
COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT 0 0 0 23 0 1 4 71
CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY 0 0 1 8 1 2 7 55
Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend 0 3 14 42 2 10 47 135
Chief Marketing Officer and the Challenge of Digital Maturity 0 3 10 96 1 12 37 210
DEVELOPMENT AND IMPLEMENTATION OF RELATIONSHIP MARKETING PRINCIPLES IN ROMANIAN HIGHER EDUCATION ENVIRONMENT 0 0 0 21 1 2 5 180
Digital Marketer: Facing Digital Marketing Opportunities 1 2 15 136 6 10 44 287
Digital Marketers and the Challenge of Optimizing Omni channel CX 0 0 3 21 0 4 22 62
Digital Marketers at the Intersection of Digital Transformation with CX 0 1 5 29 1 9 28 89
Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers 0 0 1 14 4 24 36 70
Digital Marketing and a Better Understanding of the Consumer Mobile Journey 1 2 6 90 1 7 20 180
Digital Marketing and the Pillars of Shopper Experience 2 2 6 55 2 3 17 116
Digital Marketing, Digital Disruption, and the New Rules of Digitization 2 2 13 117 4 11 55 304
Digital intelligence and digital marketing effectiveness 4 6 27 134 7 15 96 323
Digital marketers challenged to drive results within the connected world 1 3 13 30 3 7 30 58
Digital marketing capabilities in today's evolving digital world 2 4 14 84 9 18 96 276
Digital marketing challenged by delivering value in the flux business environment 0 1 5 21 0 4 17 58
Digital marketing, addressability and time, the new currency for CMOs 0 0 4 39 2 4 22 130
EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS 0 0 0 4 0 2 5 67
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania 0 1 4 8 2 9 41 96
Engineering the Digital Transformation of Marketing 3 4 9 77 4 6 33 177
Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania 1 1 3 22 1 3 12 54
Facing the challenges of the distribution process through interactive information exchange and innovation 0 0 0 20 0 1 2 44
HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) 0 0 1 24 0 2 11 91
How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools 0 1 6 6 0 1 20 20
IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - 0 0 3 20 1 1 8 105
Japanese consumer behaviour - general view 9 14 27 612 29 68 170 2,526
MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS 0 0 4 34 0 3 15 104
Marketers, challenged to meeting digital priorities 1 1 1 25 2 3 8 190
Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa 0 0 0 0 0 1 8 14
NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES 0 0 0 15 0 0 1 89
PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA 0 0 0 4 0 1 6 30
SPECIFIC PUBLIC RELATIONS TOOLS USED IN ONLINE COMMUNICATIONINS BY TOURISM COMPANIES 0 0 1 34 1 2 7 205
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - 0 0 1 19 0 2 17 97
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - 0 1 2 31 0 2 5 102
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - 0 0 0 25 0 0 0 101
The Challenges of the World Economy Cohesion Factor – the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment 0 0 0 16 0 0 1 75
The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication 2 13 30 30 16 47 97 97
The retail market around the world 0 0 0 50 0 1 1 243
UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL 1 2 2 14 1 2 3 49
Total Journal Articles 39 84 304 2,368 125 358 1,292 8,838
5 registered items for which data could not be found


Statistics updated 2021-01-03