Access Statistics for Olufemi Adewale Ogunkoya, II

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
Demographic Variables and Job Performance: Any Link? (A Case of Insurance Salesmen) 0 0 1 9 0 3 12 64
Dynamic Capabilities And Competitive Advantage: An Analysis Of The Nigerian Banking Sector 0 0 3 16 0 4 27 86
Dynamic Capabilities, Network Resources and Organizational Performance of Banks in the Nigerian Business Environment 0 0 6 25 9 20 51 140
The Evolution of Management Theories, Philosophies and Thoughts in Nigeria 2 15 56 315 60 188 644 2,749
This paper is a case study that investigates the activities of the Nigerian Tourism Development Corporation (NTDC) in relation to the environmental marketing strategies of hotels in the Nigerian hospitality industry. Specifically, it studies the relationship between resources and capabilities as drivers of the environmental marketing strategy of hotels. Building on the resources-base view, this study explains the drivers and outcomes of environmentally friendly marketing strategies in the Nigeria hotel services. It is a survey research design in which data that were collected from 152 hotels personnel reveals that possessing sufficient physical and financial resources is an instrument towards achieving effective green marketing strategies. Furthermore, the study confirms that there is a significant effect of environmental marketing strategy on the competitive advantage level in the hospitality industry 0 0 2 15 2 5 18 87
Total Journal Articles 2 15 68 380 71 220 752 3,126


Statistics updated 2019-10-05