Journal Article |
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Abstract Views |
Last month |
3 months |
12 months |
Total |
Last month |
3 months |
12 months |
Total |
A New Approach of Investment for the Future Economic Policies |
0 |
0 |
0 |
21 |
1 |
1 |
1 |
85 |
A New Development in Online Marketing: Introducing Digital Inbound Marketing |
1 |
1 |
10 |
526 |
3 |
8 |
57 |
1,979 |
A New Perspective of Investment Modelling at the European Union Level |
0 |
0 |
0 |
5 |
0 |
1 |
1 |
34 |
ANALYSIS OF EUROPEAN UNION COMPETITIVENESS FROM A NEW MULTIDIMENSIONAL MODEL PERSPECTIVE |
0 |
0 |
0 |
55 |
0 |
0 |
0 |
128 |
ANALYSIS OF THE KEYNES' ECONOMIC EQUILIBRIUM FROM THE IS-LM MODEL PERSPECTIVE |
0 |
1 |
4 |
91 |
0 |
2 |
14 |
493 |
Analysis of Equilibrium at the Euro Area Level from a New Model Perspective |
0 |
0 |
0 |
7 |
0 |
1 |
1 |
32 |
Analysis of the Economic Research Context after the Outbreak of the Economic Crisis of 2007-2009 |
0 |
0 |
0 |
3 |
1 |
1 |
1 |
49 |
Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing |
0 |
0 |
1 |
23 |
1 |
1 |
4 |
83 |
CLASSIFICATION OF EUROPEAN UNION COUNTRIES ACCORDING TO NATIONAL COMPETITIVENESS AND SOVEREIGN DEBT LEVELS |
0 |
1 |
1 |
12 |
0 |
1 |
1 |
64 |
CONSIDERATIONS IN TERMS OF ROMANIA'S ECONOMIC DEVELOPMENT |
0 |
0 |
0 |
3 |
0 |
0 |
0 |
18 |
CORRELATION BETWEEN THE PUBLIC SECTOR’S PERFORMANCE AND THE SOVEREIGN DEBT, IN THE CONTEXT OF THE CURRENT ECONOMIC CRISIS |
0 |
0 |
0 |
35 |
0 |
1 |
1 |
87 |
Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales |
0 |
0 |
5 |
59 |
0 |
0 |
14 |
177 |
EUROPEAN UNION’S COMPETITIVENESS IN TERMS OF COUNTRY RISK AND FISCAL DISCIPLINE |
0 |
0 |
0 |
28 |
0 |
0 |
0 |
92 |
Efficiency, Effectiveness and Performance of the Public Sector |
1 |
13 |
55 |
779 |
11 |
44 |
194 |
4,067 |
Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing |
0 |
0 |
2 |
86 |
1 |
1 |
7 |
371 |
FISCAL POLICY'S INFLUENCE ON ECONOMIC GROWTH IN THE EUROPEAN UNION |
0 |
0 |
2 |
70 |
0 |
1 |
3 |
158 |
FISCAL POLICY`S INFLUENCE ON ECONOMIC GROWTH IN THE EUROPEAN UNION |
0 |
0 |
0 |
16 |
0 |
0 |
0 |
41 |
Fiscal policy and the optimal gdp under a budget constrain condition |
0 |
0 |
0 |
22 |
1 |
2 |
2 |
112 |
Investment Modelling at the Euro Area Level |
0 |
0 |
1 |
4 |
0 |
0 |
1 |
27 |
MODELING TRUST TO STUDY CONSUMERS ACCEPTANCE OF ONLINE SHOPPING |
0 |
0 |
1 |
18 |
0 |
0 |
2 |
63 |
Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism |
0 |
0 |
0 |
13 |
0 |
1 |
1 |
73 |
Segmentation of Employee Perceptions in Relation to Corporate Social Responsibility Practices |
0 |
0 |
0 |
29 |
0 |
1 |
1 |
167 |
THE BUDGETARY DEFICIT – BETWEEN THE PERMISSIVE SIDE AND THE ACTUAL ECONOMICAL REALITY |
0 |
0 |
0 |
39 |
0 |
0 |
1 |
130 |
THE CRISIS OF 1929-1933 AND ITS EFFECTS ON THE INDUSTRIALEVOLUTION OF ROMANIA |
0 |
1 |
3 |
105 |
1 |
4 |
11 |
1,098 |
THE LONG-RUN DETERMINANTS OF INVESTMENT: A DYNAMIC APPROACH FOR THE FUTURE ECONOMIC POLICIES |
0 |
0 |
1 |
83 |
0 |
2 |
14 |
427 |
THE PUBLIC SECTOR EFFICIENCY FROM PERSPECTIVE OF THE CORRUPTION PHENOMENON |
0 |
0 |
1 |
36 |
0 |
0 |
4 |
133 |
The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined |
0 |
0 |
0 |
34 |
1 |
2 |
8 |
615 |
The National Income Between Monetary and Fiscal Actions |
0 |
0 |
0 |
16 |
0 |
0 |
0 |
75 |
Total Journal Articles |
2 |
17 |
87 |
2,218 |
21 |
75 |
344 |
10,878 |