Access Statistics for Ruxandra Irina Popescu

Author contact details at EconPapers.

Working Paper File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
PROMOTING – A BASE COMPONENT OF THE MARKETING MIX IN MUSEUMS. CASE STUDY: THE MUSEUM OF THE ROMANIAN PEASANT 0 1 1 63 1 3 9 280
THE ROLE OF THE MARKETING MIX IN CONCEIVING THE STRATEGIC OPTIONS FOR THE COUNTY MUSEUM OF BOTOSANI 0 0 1 35 1 1 3 187
Total Working Papers 0 1 2 98 2 4 12 467


Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A Review of Strategic Options for Achieving a Country Brand for Romania 0 0 1 17 1 1 5 85
ANALYSIS OF THE INFLUENCE OF SOME INDICATORS ON THE PROFITABILITY OF THE FMCG RETAIL MARKET IN ROMANIA 0 0 5 10 1 2 19 38
COMPARATIVE ANALYSIS OF HISTORIC CITY BRANDING IN ROMANIA. CASE STUDY: BAIA MARE, ALBA IULIA AND SIBIU 0 2 2 2 1 8 9 9
CONSIDERATIONS ON PUBLIC DIPLOMACY`S ROLE IN PROMOTING COUNTRY BRAND 0 0 1 1 1 1 4 4
EVOLUTIA ORASELOR IN TIMP 1 5 9 279 30 72 118 1,326
Ecological Marketing –Strategic Option for Business Development in Bucharest 0 0 0 4 1 5 21 41
FOOD MARKETING – A STRATEGIC OPTION FOR FOOD SAFETY IN ROMANIA AND THE EUROPEAN UNION 0 1 2 2 2 5 9 9
FROM THE FACTORY FLOOR TO THE SHOP FLOOR – IMPROVED SUPPLY CHAIN FOR SUSTAINABLE COMPETITIVE ADVANTAGE WITH ITEM-LEVEL RFID IN RETAIL 1 2 9 39 6 20 70 185
Influence of some financial indicators on return on equity ratio in the Romanian energy sector - A competitive approach using a DuPont-based analysis 0 2 10 10 3 11 33 33
Influences on Urban Competitiveness Development from the Perspectives of Business and Local Authorities 0 0 1 2 3 5 13 18
MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS 0 0 7 97 1 7 32 375
ORSAY MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS 0 0 1 12 0 2 5 53
PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT 0 0 2 23 2 4 9 95
Rebranding campaign of the Romanian Society of Radiodifusion – strategic option for the growth of the organization’s efficacy 0 0 1 13 3 6 11 131
SOCIAL MEDIA AS A COMPONENT OF THE VALUE CHAIN TO GAIN COMPETITIVE ADVANTAGE IN SALES 0 1 5 5 1 5 19 19
SOCIAL NETWORKS - KEY TOOL USED BY EMPLOYEES FOR PROMOTING THE IMAGE OF BUCHAREST MUSEUMS 0 1 3 10 1 3 7 31
STRATEGIC IMPLICATIONS OF ANALYZING COMPETITIVENESS MEASURING INSTRUMENTS FOR ROMANIA 0 0 1 10 0 1 10 42
STUDY ON SPECTATORS' PERCEPTION ON THEATRE CONSUMPTION AS COMPETITIVE ADVANTAGE AT URBAN LEVEL 0 0 0 19 0 2 5 119
STUDY ON THE CONTRIBUTION OF EUROPEAN FUNDS FINANCED PROJECTS TO URBAN DEVELOPMENT 0 0 1 7 1 1 8 26
Sources for increasing the competitiveness of museums through studies on the perception of visitors towards cultural events 0 0 1 15 1 2 7 52
Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands 0 0 1 27 1 2 5 144
Study Regarding the Ways of Measuring Cities Competitiveness 0 0 1 33 1 2 6 126
Study regarding Theatres' Role in Increasing Urban Competitiveness 0 0 0 3 1 2 6 40
Study regarding the National Museum of Art of Romania Visitors` Perception on Improving Its Competitiveness 0 0 0 8 1 3 9 81
Successful Strategic Practices in Building Malaysia’s Country Brand 1 2 4 99 3 5 10 403
Successful brands or key to any company's success 0 1 1 36 0 2 4 141
THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS 0 1 4 36 0 2 21 123
THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST 0 0 0 28 1 2 7 107
THE ROLE OF LIBRARIES IN THE IMPROVEMENT OF URBAN COMPETITIVENESS. THE CONTRIBUTION OF THE "CAROL I" CENTRAL UNIVERSITY LIBRARY TO THE DEVELOPMENT OF BUCHAREST 0 1 3 21 1 4 11 119
THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI 0 0 1 32 1 6 10 186
THE ROLE OF URBAN TOURISM IN THE STRATEGICAL DEVELOPMENT OF BRASOV AREA 0 0 0 38 2 2 4 159
The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania 0 0 6 24 1 10 42 120
The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns 0 0 1 67 1 1 5 289
URBAN MANAGEMENT– CURRENT STRATEGIC APPROACHES 4 11 24 52 20 35 75 221
Using marketing in Romanian libraries Study case: The Romanian National Library 0 0 1 41 0 0 2 141
VIENNA`S BRANDING CAMPAIGN – STRATEGIC OPTION FOR DEVELOPING AUSTRIA`S CAPITAL IN A TOP TOURISM DESTINATION 0 0 1 48 2 7 14 235
VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT 0 1 3 11 0 1 6 33
pOLITICA AGRICOLA COMUNA - AXA PRINCIPALA A CONSTRUCTIEI EUROPENE 1 1 9 73 2 6 32 386
“AMAZING THAILAND” – ITS CONTRIBUTION TO GROWING THE COUNTRY’S COMPETITIVENESS 1 2 4 18 4 7 13 67
Total Journal Articles 9 34 126 1,272 101 262 696 5,812
1 registered items for which data could not be found


Statistics updated 2021-01-03