Access Statistics for Nicolae Alexandru Pop

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS 0 0 0 97 1 1 2 457
A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT 0 0 0 146 5 6 9 775
A new challenge for contemporary marketing – neuromarketing 0 0 4 414 2 2 9 1,464
A new paradigm in contemporary marketing: relational marketing 0 0 5 205 1 2 14 631
An algorithmic approach for modelling customer expectations 0 0 0 44 2 4 4 169
BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET 0 0 0 10 4 5 6 57
BRAND SIGNIFICANCE IN THE MARKETING OF LUXURY WATCHMAKING. QUALITATIVE RESEARCH ON THE BUCHAREST MARKET 0 0 2 25 6 9 15 114
CONTROLLING ELEMENTS IN THE DISTRIBUTION POLICY OF A COMPANY 0 0 0 58 0 0 0 288
Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail 0 0 1 27 0 1 4 106
Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis 0 0 0 25 1 3 5 140
Dimensions of relationship marketing in the Romanian bank sector. Case study: BRD Express 0 0 0 116 2 3 4 533
EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT 0 0 0 174 4 6 12 647
Entrepreneurial Approach on Relationship Marketing in Family Owned Business 0 0 0 12 2 5 6 80
Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach 0 0 0 47 3 5 10 232
GLOBAL COMPETITION AND ROMANIA'S NATIONAL COMPETITIVE ADVANTAGE 0 0 1 24 1 1 3 205
Handelsmanagement (Retail Management) 0 0 0 35 3 3 4 141
INNOVATION, CUSTOMER ATTACHMENT SOURCE IN RETAIL SERVICES EMPIRICAL RESEARCH IN DIY RETAIL 0 0 0 32 2 3 4 212
INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY 0 0 0 33 2 2 3 295
Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies 0 1 3 26 2 6 13 121
Marketing communication in Tourism Connection challenges in new service sectors 0 0 0 3 0 1 4 36
Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018 0 0 1 4 2 4 6 51
Methodology for Assessing the Degree of Internationalization of Business Academic Study Programmes 0 0 0 13 0 2 5 93
Newton Interpolating Series at ð ‘š Distinct Points with Coefficients in a Real Banach Algebra 0 0 0 0 0 0 0 3
Observing Insurance Companies’ Customer Complaint Management in the Online Environment 0 0 0 10 6 7 7 67
PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY 0 0 0 107 2 2 3 412
PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS) 0 0 0 34 0 1 2 155
Price determination and price strategy in the marketing view 0 1 1 119 1 4 6 787
Professor C. Florescu – Founder of the Marketing School from Bucharest 0 0 0 9 1 3 4 140
RELATIONSHIP MARKETING RESEARCH TAILORED TO SUPPORT SALES MANAGEMENT. CASE STUDY: AN INTERNATIONAL EXPRESS LOGISTICS COMPANY IN ROMANIA 0 0 0 52 1 2 3 249
Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment 0 0 0 36 2 2 3 175
Romanian academic marketing. Present and perspectives 0 0 1 27 0 1 5 92
Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism 0 0 0 47 0 1 2 257
Stakeholders’ Perception Regarding Sustainable Universities 0 0 1 15 2 4 8 76
Strategic university management and marketing) 0 0 0 105 2 3 4 388
Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment 0 0 0 70 0 1 4 265
TENDENCIES OF INTERNATIONALIZATION IN RETAILING 0 0 0 38 6 6 6 150
THE MARKETING MENTALITY WITHIN THE ORGANIZATION - A COMPARATIVE STUDY BETWEEN COMPANIES AND NON-PROFIT ORGANIZATIONS IN ROMANIA 0 0 0 14 1 2 4 175
The Positioning of Universities in Collaborative Models as Clusters in a Knowledge Based Economy 0 0 0 40 4 5 5 211
The marketer-a complex specialist, a man of concept, decision and action 0 0 0 25 0 0 1 162
The perception of a university’s brand within the recruitment pool for future students (Case survey for the economic higher education) 1 1 1 1 3 4 6 27
The scientific event – a visibility factor for the university brand 0 0 0 0 3 3 7 21
Typological Analysis of Buying Actions 0 0 0 18 1 1 2 118
Typological aspects of retailers on the background of market concentration 0 0 0 18 0 1 3 115
Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry 0 0 0 67 2 2 3 297
Total Journal Articles 1 3 21 2,422 82 129 230 11,189

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Statistics updated 2026-01-09