Access Statistics for Nicolae Alexandru Pop

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS 0 0 0 97 1 2 6 462
A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT 0 0 0 146 0 2 15 784
A new challenge for contemporary marketing – neuromarketing 0 0 1 414 1 5 14 1,475
A new paradigm in contemporary marketing: relational marketing 0 0 1 205 1 2 9 635
An algorithmic approach for modelling customer expectations 0 0 0 44 1 1 9 174
BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET 0 0 0 10 1 2 16 68
BRAND SIGNIFICANCE IN THE MARKETING OF LUXURY WATCHMAKING. QUALITATIVE RESEARCH ON THE BUCHAREST MARKET 0 0 2 26 1 4 22 126
CONTROLLING ELEMENTS IN THE DISTRIBUTION POLICY OF A COMPANY 0 0 0 58 0 2 2 290
Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail 0 0 1 27 0 8 13 116
Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis 0 0 0 25 1 5 16 151
Dimensions of relationship marketing in the Romanian bank sector. Case study: BRD Express 0 0 0 116 1 2 7 536
EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT 0 0 0 174 0 3 16 656
Entrepreneurial Approach on Relationship Marketing in Family Owned Business 0 0 0 12 0 1 11 85
Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach 0 0 0 47 1 4 19 243
GLOBAL COMPETITION AND ROMANIA'S NATIONAL COMPETITIVE ADVANTAGE 0 0 1 24 1 2 4 207
Handelsmanagement (Retail Management) 0 0 0 35 1 4 7 145
INNOVATION, CUSTOMER ATTACHMENT SOURCE IN RETAIL SERVICES EMPIRICAL RESEARCH IN DIY RETAIL 0 0 0 32 0 1 5 214
INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY 0 0 0 33 0 1 6 299
Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies 1 3 5 29 4 19 35 147
Marketing communication in Tourism Connection challenges in new service sectors 0 0 0 3 0 2 10 42
Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018 0 0 1 4 0 1 8 54
Methodology for Assessing the Degree of Internationalization of Business Academic Study Programmes 0 0 0 13 2 4 9 98
Newton Interpolating Series at ð ‘š Distinct Points with Coefficients in a Real Banach Algebra 0 0 0 0 1 1 4 7
Observing Insurance Companies’ Customer Complaint Management in the Online Environment 0 0 0 10 0 3 15 75
PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY 0 0 0 107 1 5 9 419
PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS) 0 0 0 34 0 2 6 160
Price determination and price strategy in the marketing view 0 0 2 120 2 5 12 795
Professor C. Florescu – Founder of the Marketing School from Bucharest 0 0 0 9 1 3 10 147
RELATIONSHIP MARKETING RESEARCH TAILORED TO SUPPORT SALES MANAGEMENT. CASE STUDY: AN INTERNATIONAL EXPRESS LOGISTICS COMPANY IN ROMANIA 0 0 0 52 0 1 3 250
Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment 0 0 0 36 0 3 8 180
Romanian academic marketing. Present and perspectives 0 0 0 27 0 2 7 97
Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism 0 0 0 47 0 2 5 260
Stakeholders’ Perception Regarding Sustainable Universities 0 0 0 15 0 2 10 81
Strategic university management and marketing) 0 0 0 105 1 4 10 394
Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment 0 0 0 70 0 2 10 273
TENDENCIES OF INTERNATIONALIZATION IN RETAILING 0 0 0 38 1 2 12 156
THE MARKETING MENTALITY WITHIN THE ORGANIZATION - A COMPARATIVE STUDY BETWEEN COMPANIES AND NON-PROFIT ORGANIZATIONS IN ROMANIA 0 0 0 14 0 2 7 179
The Positioning of Universities in Collaborative Models as Clusters in a Knowledge Based Economy 0 0 0 40 0 5 13 219
The marketer-a complex specialist, a man of concept, decision and action 0 0 0 25 0 3 5 166
The perception of a university’s brand within the recruitment pool for future students (Case survey for the economic higher education) 0 0 1 1 0 2 10 32
The scientific event – a visibility factor for the university brand 0 0 0 0 0 3 13 30
Typological Analysis of Buying Actions 0 0 0 18 0 2 5 122
Typological aspects of retailers on the background of market concentration 0 0 0 18 0 2 4 118
Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry 0 0 0 67 2 6 10 304
Total Journal Articles 1 3 15 2,427 26 139 447 11,471

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Statistics updated 2026-06-04