Access Statistics for Nicolae Alexandru Pop

Author contact details at EconPapers.

Journal Article File Downloads Abstract Views
Last month 3 months 12 months Total Last month 3 months 12 months Total
A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS 1 2 4 89 1 5 17 406
A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT 0 0 2 127 6 9 33 629
A new challenge for contemporary marketing – neuromarketing 0 1 7 385 0 3 19 1,387
A new paradigm in contemporary marketing: relational marketing 0 4 8 110 1 8 25 359
An algorithmic approach for modelling customer expectations 0 0 0 40 0 0 0 152
BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET 0 1 1 8 0 3 4 38
CONTROLLING ELEMENTS IN THE DISTRIBUTION POLICY OF A COMPANY 0 0 1 57 0 0 3 266
Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail 0 0 1 22 0 0 2 88
Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis 0 2 2 11 0 5 13 61
Dimensions of relationship marketing in the Romanian bank sector. Case study: BRD Express 0 0 0 104 0 0 9 477
EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT 3 5 8 145 7 14 37 473
Entrepreneurial Approach on Relationship Marketing in Family Owned Business 0 0 0 3 0 1 2 14
Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach 0 0 0 26 0 1 5 105
GLOBAL COMPETITION AND ROMANIA'S NATIONAL COMPETITIVE ADVANTAGE 0 1 2 20 2 6 18 150
Handelsmanagement (Retail Management) 0 0 0 28 0 0 1 115
INNOVATION, CUSTOMER ATTACHMENT SOURCE IN RETAIL SERVICES EMPIRICAL RESEARCH IN DIY RETAIL 1 1 1 27 1 1 3 174
INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY 0 1 2 26 0 2 5 247
Methodology for Assessing the Degree of Internationalization of Business Academic Study Programmes 0 0 0 11 0 0 2 76
Observing Insurance Companies’ Customer Complaint Management in the Online Environment 0 0 0 9 0 1 1 50
PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY 1 2 3 99 1 3 7 354
PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS) 0 0 0 33 0 2 4 139
Price determination and price strategy in the marketing view 0 0 1 112 0 2 31 740
Professor C. Florescu – Founder of the Marketing School from Bucharest 0 0 0 7 0 2 2 120
RELATIONSHIP MARKETING RESEARCH TAILORED TO SUPPORT SALES MANAGEMENT. CASE STUDY: AN INTERNATIONAL EXPRESS LOGISTICS COMPANY IN ROMANIA 0 0 0 51 0 1 2 223
Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment 0 0 0 33 0 0 2 142
Romanian academic marketing. Present and perspectives 0 0 0 24 0 0 2 79
Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism 0 0 0 46 0 1 1 240
Strategic university management and marketing) 0 1 2 97 0 2 5 353
Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment 0 0 0 62 0 0 5 222
TENDENCIES OF INTERNATIONALIZATION IN RETAILING 0 0 0 38 0 2 2 126
THE MARKETING MENTALITY WITHIN THE ORGANIZATION - A COMPARATIVE STUDY BETWEEN COMPANIES AND NON-PROFIT ORGANIZATIONS IN ROMANIA 0 0 0 11 1 2 10 104
The Positioning of Universities in Collaborative Models as Clusters in a Knowledge Based Economy 0 0 0 36 0 0 4 190
The marketer-a complex specialist, a man of concept, decision and action 1 1 1 21 1 2 2 144
Typological Analysis of Buying Actions 0 0 0 18 0 0 3 110
Typological aspects of retailers on the background of market concentration 0 0 0 17 0 0 0 102
Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry 0 0 2 62 0 2 4 255
Total Journal Articles 7 22 48 2,015 21 80 285 8,910


Statistics updated 2019-07-03